Amazon is seeking a driven creative and highly proactive PR Manager to lead communications for Alexa AI this role you will lead end-to-end PR strategy and execution for Alexa AI Devices including Amazon Echo and Bee device launches ensuring coordinated messaging across all channels while managing multiple hardware reviews simultaneously.
Youll develop and drive proactive momentum activity campaigns that keep Alexa Devices top-of-mind beyond launch moments building sustained media interest and customer engagement throughout the year. This is not a GTM-only rolethis role requires a leader with passion creativity bias for action and a relentless focus on driving results that map to our business and reputational objectives.
You will craft compelling innovation thought leadership and storytelling that positions Alexa Devices as category leaders in consumer AI hardware translating complex hardware and AI capabilities into narratives that resonate with media and customers. Through strategic media relations and proactive pitching youll build and maintain relationships with key technology consumer electronics and smart home media contacts (across press and influencers) securing high-impact coverage that drives business results.
As part of this role youll build trust with cross-functional (and geographically dispersed) partners including product engineering marketing and executive leadership teams. You will develop integrated communications strategies that align with business objectives and product roadmaps and manage agency relationships and external PR resources as needed.
Key job responsibilities
- 7 years of recent professional communications or public relations experience
- Bachelors degree
- Proven track record of securing high-impact media coverage in top-tier technology and consumer publications.
- Excellent written and verbal communication skills with ability to translate technical concepts for broad audiences.
- Demonstrated ability to develop strategic communications plans that drive business results.
- Extreme proactivitya desire to drive campaigns and storytelling outside of launch moments.
- Experience managing complex product launches and multiple concurrent hardware review programs.
- Ability to earn trust with senior executive-level leaders.
- Experience in consumer technology communications particularly in smart home voice AI or hardware categories.
- Demonstrated track record of developing successful proactive PR campaigns and thought leadership programs.
- Experience working with engineering and product teams in fast-paced innovation-driven environments.
- Established relationships with technology reporters and influencers.
- Understanding of AI technology hardware design processes or emerging technology trends.
- Ability to develop long-term communications strategies aligned with business goals.
- Demonstrated ability to craft compelling narratives from complex technical information.
- Strong interpersonal skills to build trust with internal partners and external media.
- Focus on measurable outcomes and media impact that drive business and reputational objectives.
- Creativity in developing breakthrough campaigns and storytelling approaches.
- Ability to thrive in ambiguous fast-moving environments with shifting priorities.
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.
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The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical dental vision prescription Basic Life & AD&D insurance and option for Supplemental life plans EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage) 401(k) matching paid time off and parental leave. Learn more about our benefits at WA Seattle - 126700.00 - 171400.00 USD annually