Sr. Marketing Manager, Innovation

Peetniks are passionate and authentic learners and doers committed to the pursuit of only thing we love more than coffee is our people.

Peets Coffee is seeking a Senior Marketing Manager of Innovation to lead the end-to-end development of new products and platforms within the CPG business. This role sits at the intersection of consumer insight category strategy product development brand marketing and commercialization. You will be responsible for identifying growth opportunities shaping the innovation pipeline and driving projects from idea to launch across coffee ready-to-drink and adjacent beverage/food categories.

This leader partners closely with R&D Consumer Insights Sales Supply Chain and Finance to deliver breakthrough innovation that meets consumer needs strengthens Peets brand equity and drives sustainable business growth.

Salary

$150000 $175000

Location
Emeryville CA Hybrid 3 days onsite

Essential Responsibilities:

Innovation Strategy & Pipeline Development (35%)

• Develop and maintain a 13 year innovation roadmap grounded in consumer category and competitive insights.
• Identify whitespace opportunities and size platforms that extend Peets reach across CPG channels.
• Build business cases define target consumers clarify strategic roles and set volume/financial targets.

Consumer Insight & Concept Development (20%)

• Translate consumer trends need states and usage occasions into compelling product concepts.
• Partner with Insights to run concept tests qualitative work rapid prototyping and in-market experiments.
• Ensure all innovation aligns with brand values taste standards and CPG growth strategy.

Cross-Functional Product Development Leadership (30%)

• Lead cross-functional teams through stage-gate: idea brief formulation packaging commercialization.
• Partner with R&D on product briefs sensory targets specs and iteration plans.
• Oversee packaging developmentincluding structure graphics claims RTBs and regulatory alignment.
• Identify and resolve risks related to supply chain formulation cost and retailer readiness.

Commercialization & Go-to-Market Planning (15%)

• Develop launch plans including positioning messaging claims and creative briefs.
• Collaborate with Sales on retailer sell-in stories customer-specific programming and pricing architecture.
• Partner with Brand Marketing MarCom and eCommerce to activate campaigns content and media.

Essential Qualifications:

• 710 years of experience in CPG marketing innovation brand management or product development.
• Proven track record of bringing new products to market in CPG (beverage coffee food or related categories preferred).
• Must be a strategic thinker with strong consumer understanding skills translating qualitative and quantitative customer insights into product strategy and winning marketing plans and a high degree of creativity to find new compelling ways to reach and communicate to consumers.
• Strong consumer intuition and ability to convert insights into product opportunities.
• Experience leading cross-functional teams and managing complex stage-gate processes.
• Deep familiarity with syndicated data (e.g. Circana/IRI Nielsen) consumer insights tools and category analysis.
• Excellent communication skills with the ability to influence at all levels.
• Demonstrated financial acumen including experience with P&Ls forecasting pricing and business cases.
• Passion for coffee quality and delivering standout consumer experiences.
• MBA preferred.

Success in This Role Looks Like

• A robust insight-driven innovation pipeline that fuels growth for Peets CPG business.
• Successful launches that achieve velocity margin and brand health targets.
• Strong cross-functional leadership that brings clarity alignment and momentum.
• A consumer-obsessed approach to product development and strategic decision-making.

This description outlines the roles essential functions but may evolve with business needs.

What We Offer:
Were proud to offer a comprehensive package for full-time employees including but not limited to:

Recharge Time Paid vacation holidays and sick days.
Health & Wellness Medical dental and vision coverage.
Future You 401(k) plan with generous match program to help you save.
Peace of Mind Life insurance disability and options for HSAs and FSAs.
Everyday Perks Free coffee fresh baked goods and discounts.
Growth & Support Career development and an Employee Assistance

Program when you need it.

The target annual base salary range for this position is $150000 $175000. The actual base salary offered will depend on a variety of factors including the applicants qualifications years of relevant experience specific and unique skills level of education certifications or licenses other legitimate non-discriminatory business factors and the geographic location of the addition to base pay individuals in this position may also be eligible to earn bonuses.

Additional Information
At Peets we believe in creating an inclusive workplace where everyone feels welcome. We are proud to be an Equal Opportunity Employer. We welcome qualified applicants of all backgrounds and do not discriminate based on race color creed religion gender age marital status national origin sexual orientation gender identity citizenship status disability genetic information uniform service veteran status or any other category protected under federal state or local laws. Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal state and local ordinances.
Peets is also committed to providing reasonable accommodation to job applicants with disabilities throughout the hiring process. If you need assistance or accommodation please contact