Creative Strategy Lead

Toronto - Canada

Monthly Salary: Not Disclosed

Posted on: 5 hours ago

Vacancies: 1 Vacancy

Job Summary

Location: Toronto / Remote
Department: Creative Strategy
Reports to: SVP Performance Agency

Creative Drives Revenue Here

Were hiring a Creative Strategy Lead who treats creative as a growth lever not just production.

This is a senior individual contributor role with full ownership of creative performance across verticals. You will be responsible for measurable outcomes CTR CVR CPA ROAS by generating strong concepts testing at speed and scaling what works.

If you think like a growth operator and move fast with data this role is built for you.

About Us

Point2Web North America is a growth-driven performance marketing agency focused on building and scaling high-performing digital businesses.

We operate at the intersection of data creative and media running O&O offers and partnering with ambitious brands to drive measurable revenue growth.

We believe winning creative is built on disciplined testing speed and deep audience insight not guesswork.

Role Overview

We are hiring a Creative Strategy Lead to set creative direction and drive performance across the agency.

You will lead creative research ideation and execution across video and static formats while aligning strategy across verticals and funnels.

Success in this role is measured by performance impact proactive idea generation and your ability to continuously improve results through structured experimentation.

Primary Priorities

Generate and test innovative creative angles hooks and concepts across video static ads and landing pages
Drive measurable performance improvements across campaigns and funnels
Build scalable creative systems that enable speed quality and repeatability using AI tools

Key Responsibilities

Creative Strategy Ownership and Leadership

Own creative strategy direction and performance across all verticals and channels.
Originate creative angles narratives and funnels proactively.
Be fully accountable for creative outcomes not just output.
Set creative priorities based on business impact and performance data.

Vertical Funnel and Campaign Alignment

Embed deeply with each vertical to understand audience offer funnel economics and competitive landscape.
Drive creative strategy across full funnels campaigns and channels not just individual ads.
Ensure creative reflects what converts per channel and per vertical.

Data-Driven Creative and Testing

Use performance data to lead creative decisions not just report results.
Own A/B testing and optimization for both new and existing campaigns.
Scale winners kill underperformers quickly and continuously improve performance.

Hands-On Concepting and Production AI-First

Personally concept script and produce high-impact creative: video UGC-style ads static creative and landing pages.
Ship production-ready assets optimized for Meta TikTok YouTube Google Native and emerging channels.
Leverage AI tools for ideation scripting editing versioning automation and optimization.

Cross-Functional Leadership

Partner closely with Media Buyers BI Analytics Engineering and Account teams.
Influence campaign planning testing priorities and budget allocation through data-backed creative leadership.

Qualifications

5 years in performance-focused creative or creative strategy roles.
Proven senior individual contributor: originates ideas and owns outcomes.
Strong video editing and production experience.
Deep understanding of performance metrics funnels and creative testing.
Highly autonomous and able to set direction without close oversight.
Experience across major paid media platforms.
Hands-on experience using AI-powered creative and production tools.

Why Join Point2Web North America

At Point2Web creative directly impacts revenue. This role offers real ownership clear accountability and meaningful upside.

Competitive Compensation
Strong base salary aligned with senior Canadian market benchmarks plus performance-based incentives tied to measurable impact.

Performance Recognition
Clear connection between results and rewards.

Autonomy
Influence creative direction testing priorities and strategic decisions.

Growth & Development
Build rare high-value expertise at the intersection of creative AI and performance marketing in a fast-scaling environment.

Growth Mindset Culture
We value experimentation speed and continuous improvement.

Remote Flexibility
Toronto-based or fully remote within Canada.

If you thrive in environments where creative drives measurable growth wed love to speak with you.

Location: Toronto / RemoteDepartment: Creative StrategyReports to: SVP Performance AgencyCreative Drives Revenue HereWere hiring a Creative Strategy Lead who treats creative as a growth lever not just production.This is a senior individual contributor role with full ownership of creative performanc...