Senior Lifecycle Marketing Manager, Amazon Attraction, Influence, and Marketing

Amazon is looking for a customer-obsessed data driven Senior Lifecycle Marketing Manager to join its Journey Orchestration team for corporate () and hourly () this role you are responsible for leading the Lifecycle Marketing team and developing and implementing global email SMS and push notification strategies that raise the bar for lifecycle automation globally. This role will develop lifecycle strategies including ongoing automated journeys and ad hoc initiatives to attract and convert the highest-quality talent efficiently predictably and at scale. You will use your lifecycle expertise to inform and prioritize martech roadmaps for lifecycle tools that improve team efficiency and scale outreach.

This is a critical role on the Journey Orchestration team within AIM to scale acquisition engagement and win-back strategies. The successful candidate will raise the bar by demonstrating thorough knowledge of email SMS and push notification marketing extensive hands-on experience with marketing automation platforms and an ability to collaborate effectively with cross functional partners including Developers Creative Analytics Employer Brand Social Journey Planning Legal and Biz Dev teams.

The ideal candidate is passionate about creating compelling experiences through lifecycle mediums is highly analytical a fast learner and has a proven record of developing and launching impactful lifecycle strategies. You are an expert in lifecycle channel best practices keep abreast of emerging trends and are plugged into the digital communications space. You effectively work with both internal and external stakeholders to understand business goals and objectives and translate them into impactful communication strategies.

Key job responsibilities
Develop and implement data-driven multi-channel lifecycle strategies including requirement gathering audience segmentation content strategy campaign set up QA campaign launch and ongoing reporting and optimization
Lead martech roadmap and planning for lifecycle tools and platforms
Research country-specific nuances and user behavior to adapt lifecycle strategies to meet localized needs
Define campaign goals and relevant KPIs based on objectives
Deep dive existing lifecycle strategies and brainstorm opportunities to optimize performance and candidate experience
Develop and manage end to end campaign project plans and lead project kick off and status check in meetings
Analyze report on and optimize against key metrics including CTR open rates and conversion rates using a combination of Adobe Analytics and platform-level data
Recommend and implement iterative A/B testing to continually improve performance through optimized messaging and targeting
Track channel best practices and industry trends to make proactive recommendations
Manage and develop the Lifecycle Marketing team

A day in the life
You will use data and best practices to create and implement email SMS and push notification strategies that enhance the job seeker experience and deliver results. The ideal candidate has experience leveraging data to gain insights that inform audience segmentation and campaign strategy an eye for design experience with content strategy and extensive hands-on experience with CRMs and lifecycle automation tools. You will bring your proven creative analytical and strategic capabilities to implement and optimize compelling campaigns that deliver results. You think strategically and execute flawlessly. You understand data workflows customer segmentation automation and personalization and testing best practices.

About the team
The Journey Orchestration team is responsible for owned channel strategy (web app email SMS SEO) in Amazons Attraction Influence and Marketing (AIM) organization which helps hire hundreds of thousands of Amazonians every year. AIM achieves ambitious hiring goals by delivering exceptional multi-channel candidate experiences engaging job seekers with maximum efficiency and precision. Leveraging paid digital advertising owned channels web experience and local grass-roots efforts the AIM organization delivers quality candidates at scale. Practicing transformational thinking empowered by leading-edge technology and continuous innovation this team constantly pioneers new approaches to increase marketing effectiveness in the competitive talent marketplace.

- 10 years of professional non-internship marketing experience
- 5 years of team management experience
- Experience driving direction and alignment with cross-functional teams
- Experience building executing and scaling cross-functional email and push marketing campaigns (including automated flows) from concept to completion
- Experience in a marketing focused role including customer lifecycle marketing segmentation reporting customer funnel analysis and top-line sales performance
- Experience with in app messaging and mobile marketing platforms (Braze Iterable LeanPlum Swrve Adobe Localytics etc.)
- Experience utilizing systems and tools involving email web analytics and CRM (Marketo Tableau Salesforce etc.) for targeting segmentation reporting for demand generation
- Experience with CRM tools and systems that can be leveraged to drive customer engagement - including but not limited to Adobe Salesforce Unica Marketo Exact Target Braze etc.
- Experience working with industry tools and analytics packages including web analytics targeting testing CRM and marketing automation platforms
- Bachelors degree or 2 years of Amazon (blue badge/FTE) experience

- Experience that includes strong analytical skills attention to detail and effective communication abilities
- Experience in project management including resource planning managing schedules reporting project status and prioritizing own tasks and those of other team members for multiple projects
- Experience developing and executing campaigns across a multitude of timezones and languages
- Can work proactively and independently meet deadlines and deliver on projects and tasks
- 5 years of segmentation and developing customer profiles experience
- Experience using managed ML/AI solutions

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical dental vision prescription Basic Life & AD&D insurance and option for Supplemental life plans EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage) 401(k) matching paid time off and parental leave. Learn more about our benefits at NY New York - 172800.00 - 233800.00 USD annually