Marketing Brand Marketing Manager (Korean Bilingual)
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Job Location:
Irvine, CA - USA
Monthly Salary:
Not Disclosed
Posted on:
12 hours ago
Vacancies:
1 Vacancy
Job Summary
1. Brand Strategy & Growth Planning
Develop annual brand marketing strategy and growth roadmap
Lead go-to-market planning for new product launches
Define positioning messaging and competitive differentiation
Manage brand P&L input related to marketing investment
2. Campaign & Content Execution
Lead 360 integrated marketing campaigns (digital social influencer retail media)
Manage creative agencies and external partners
Oversee paid media performance and ROI optimization
Track KPIs including sell-through lift traffic and brand awareness metrics
3. Retail & Channel Marketing
Partner with national retail accounts (e.g. Ulta Target Costco specialty beauty)
Develop in-store activation promotional calendars and secondary placements
Support line reviews and retailer presentations with marketing strategy
Align digital campaigns to support retail sell-through
4. Cross-Functional Leadership
Collaborate with Sales Operations and Finance to align demand planning
Coordinate with global brand teams on product updates and messaging
Work with e-commerce team on DTC and marketplace alignment
Ensure brand consistency across all channels
5. Analytics & Performance Optimization
Analyze sales and marketing data to identify growth opportunities
Monitor promotional ROI and trade marketing efficiency
Provide executive-level reporting and performance insights
Qualifications :
Bachelors degree in Marketing Business or related field
5 years of brand marketing experience in Beauty Skincare or CPG
Experience working with national retailers strongly preferred
Strong understanding of retail marketing and trade promotion
Proven experience managing product launches
Analytical mindset with strong Excel / data interpretation skills
Strong leadership and communication skills
Korean Bilingual required
Preferred Experience
Experience in K-Beauty or international brand expansion
Retail media experience (Ulta Media Target Roundel Amazon Ads etc.)
Experience managing multi-brand portfolio
Understanding of sell-in vs. sell-through dynamics
Additional Information :
All your information will be kept confidential according to EEO guidelines.
Remote Work :
No
Employment Type :
Full-time
Key Skills
- Business Development
- Graphic Design
- Communication Strategies
- CRM
- Online
- Market Research
- Project Management
- SEO
- Content Marketing
- ROI
- Creative concepts
- Actionable Insights
- KPI
- Analytics
