Associate Director, OTC Professional Marketing Eyecare Irvine, CA
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Job Location:
Irvine, CA - USA
Monthly Salary:
Not Disclosed
Posted on:
5 hours ago
Vacancies:
1 Vacancy
Job Summary
The Associate Director OTC Professional Marketing is responsible for tactical execution of the U.S. marketing initiatives for the Over-the-Counter Eye Drops. This roles key responsibilities are to assist with the development and execution of strategic marketing plans that contribute to strong business performance and drive category leadership. Collaborating closely with internal stakeholders field sales trade key accounts and customers this person assists with product positioning key messaging and brand strategies to drive overall performance. This person will manage various marketing programs (including media non-personal promotion rep delivered promotions direct-to-physician and professional marketing) for the franchise and will coordinate closely with sales training and trade to ensure sales effectiveness.
Main Areas of Responsibilities:
- Develop key marketing materials including digital selling tools brochures for HCP personal fulfilment direct-to-physician and non-personal promotion.
- Present lead and negotiate pieces through the legal regulatory and medical review process
- Provide brand support for national and regional congresses and society meetings.
- Partner closely with field sales team inside sales trade and key accounts to drive commercial strategy.
- Coordinate the work of multiple external vendors and internal departments including marketing strategic communications training market research legal regulatory and compliance
- Develop effective working relationships with sales force key physicians brand teams and executive leadership. Stay abreast of industry trends in OTC anterior segment and eyecare.
- Collaborate closely with the trade team to support professional initiatives with retail customers.
- Collaborate and maintain a high level of communication with cross-functional partners
- Responsible for budget coordination and management
- Ability to travel up to 30%
- Supervisory responsibility: None
KEY DUTIES AND RESPONSIBILITIES:
Field Sales Trade & Customer Focus: 40%
Analytics and Budget Management: 20%
Promotional Mix: 15%
Project Management: 15%
Qualifications :
Education and Experience
- Bachelors degree from an accredited institution required; Masters degree from an accredited institution preferred
- Minimum 5 years of healthcare sales/marketing experience required
- 5-7 years product management experience in direct to physician marketing preferred
- Healthcare industry experience with an established track record in managing industry-based marketing functions
Essential Skills Experience and Competencies (includes Licenses Credentials)
- Analytical skills
- Strong organization skills and ability to manage multiple initiatives simultaneously
- Ability to execute key strategies and initiatives
- Physician/KOL relationship experience
- Ability to work across multiple stakeholders
- Strong creative and conceptual thinking skills
- Clear communication skills both verbal/presentation and written
- Strong interpersonal skills
- Financial/budgetary experience
- Ability to travel
Additional Information :
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location and we may ultimately pay more or less than the posted range. This range may be modified in the future.
We offer a comprehensive package of benefits including paid time off (vacation holidays sick) medical/dental/vision insurance and 401(k) to eligible employees.
This job is eligible to participate in our short-term incentive programs.
Note: No amount of pay is considered to be wages or compensation until such amount is earned vested and determinable. The amount and availability of any bonus commission incentive benefits or any other form of compensation and benefits that are allocable to a particular employee remains in the Companys sole and absolute discretion unless and until paid and may be modified at the Companys sole and absolute discretion consistent with applicable law.
AbbVie is an equal opportunity employer and is committed to operating with integrity driving innovation transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only - to learn more visit & Puerto Rico applicants seeking a reasonable accommodation click here to learn more:
No
Employment Type :
Full-time
Key Skills
- Digital Marketing
- B2B Sales
- Marketing
- Pardot
- Marketing Automation
- Customer Segmentation
- HubSpot
- Multichannel Marketing
- Market Research
- Affiliate Marketing
- Social Media Management
- Lead Generation
About Company
AbbVie is a global biopharmaceutical company focused on creating medicines and solutions that put impact first for patients, communities, and our world. We aim to address complex health issues and enhance people's lives through our core therapeutic areas: immunology, oncology, neuro ... View more
