Digital Marketing Analyst III

Summary: Were seeking a AEO Analyst to drive organic growth across emerging AIpowered answer platforms and traditional search engines.

This role blends advanced technical Search Engine Optimization (SEO) on-page optimization and performance analytics with a forward-looking emphasis on Answer Engine Optimization (AEO) Generative Engine Optimization (GEO) and LLM-based discovery.

The ideal candidate has hands-on experience implementing and validating technical SEO and AEO strategiespartnering with content web marketing IT and analytics teams to improve crawl efficiency entity understanding and answer-level visibility across both classic and generative search experiences.

Roles & Responsibility:

Technical SEO

• Own ongoing technical SEO audits covering crawlability indexation site architecture rendering and Core Web Vitals.
• Identify issues and translate findings into clear actionable recommendations for web implementation teams. Analyze server logs and crawl data to diagnose indexation rendering and crawl issues.
• Collaborate with developers to implement QA and validate SEO fixes.
• Manage and optimize advanced structured data (e.g. FAQ How-to Article Medical/Organization where relevant) and Schema markup to support rich results and AI interpretation.
• Evaluate internal linking and information architecture through an entity-first and topic-cluster lens.
• Monitor site health trends and proactively surface technical risks and opportunities that impact both rankings and AI answer inclusion.

AEO / LLM Optimization

• Implement AEO / GEO strategies to improve inclusion accuracy and attribution in AI-powered answer engines and LLM-driven search results.
• Optimize content for discoverability and accuracy within AIpowered answer engines and LLMdriven search results.
• Apply best practices for schema structured content FAQs summaries semantic structure and authoritative signals.
• Audit how AI platforms (e.g. generative search experiences AI assistants) retrieve summarize and attribute site content and translate findings into optimization actions.
• Stay informed on evolving AEO generative search and AI content interpretation trends.
• Help define and iterate internal AEO/GEO standards playbooks QA criteria and optimization standards.

OnPage SEO (HandsOn Execution)

• Lead pagelevel SEO optimization efforts across templates and individual pages.
• Ensure pages are optimized for both ranking performance and answer extraction by AI systems.
• Conduct keyword research and search intent analysis to inform content optimization.
• Optimize titles meta descriptions headings internal linking and content structure.
• Partner with content teams to guide SEOdriven edits refreshes and new fabulous content creation.
• Ensure pages are optimized for both ranking performance and answerreadiness.

Analytics & Reporting

• Analyze organic search performance using Adobe Analytics Google Search Console and thirdparty SEO tools.
• Track rankings traffic quality engagement and conversion impact from AEO and SEO efforts.
• Build clear actionable reports and dashboards for stakeholders.
• Translate data into optimization insights and prioritize work based on performance impact.
• Support experimentation and measurement of SEO and AEO initiatives over time.

Education Qualifications

• Bachelors degree in Marketing Communications IT or related fields
• 35 years of handson SEO experience with demonstrated technical implementation and onpage ownership.

Preferred Qualifications

• Familiarity with JavaScript SEO CMS platforms or largescale websites.
• Experience collaborating with engineering and content teams in agile environments.
• Understanding of content strategy semantic SEO and search intent modeling.
• Experience with Adobe Experience Manager Adobe Analytics and Conductor.
• Curiosity and adaptability in a rapidly changing search landscape.

Skills & Competencies Required

• Proven experience with technical SEO diagnostics (crawl analysis indexation issues structured data validation).
• Experience implementing or supporting AEO / GEO strategies
• Proven experience using SEO and analytics tools (e.g. Google Search Console GA4 Conductor SEMrush Moz BrightEdge Screaming Frog Ahrefs).
• Ability to independently manage SEO deliverables and timelines.
• Strong analytical skills with the ability to communicate insights clearly to nonSEO stakeholders.

Labcorp is proud to be an Equal Opportunity Employer:

Labcorp strives for inclusion and belonging in the workforce and does not tolerate harassment or discrimination of any kind. We make employment decisions based on the needs of our business and the qualifications and merit of the individual. Qualified applicants will receive consideration for employment without regard to race religion color national origin sex (including pregnancy childbirth or related medical conditions) family or parental status marital civil union or domestic partnership status sexual orientation gender identity gender expression personal appearance age veteran status disability genetic information or any other legally protected characteristic. Additionally all qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law.

We encourage all to apply

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