Marketing Manager

Ninth Wave Inc.

Marketing Manager

Location: New York City Office

Role Overview

Ninth Wave is seeking a dynamic and experienced Marketing Manager to lead and execute our B2B marketing initiatives across digital channels events content and sales enablement. This is a highly visible role that works cross-functionally with company leadership sales and external partners to drive brand awareness and lead generation. The ideal candidate will have a track record of successfully translating strategy into marketing campaigns that meet the companys goals. This role reports to the Chief Operating Officer.

Responsibilities

• Develop and execute digital marketing campaigns including email organic/paid social and search engine marketing (SEO/SEM). Manage these campaigns through HubSpot.
• Optimize SEO/SEM performance to increase website visitors and leads..
• Create compelling content such as case studies blogs white papers and industry reports to engage our B2B audience.
• Develop sales enablement materials including collateral presentations playbooks and training guides.
• Lead event marketingplan manage and execute trade shows and custom events including booth logistics and vendor coordination.
• Manage corporate communications including website updates media outreach and PR initiatives.
• Analyze performance metrics (e.g. ROI CPC CPL SEO) through SalesForce and HubSpot and use insights to continuously optimize campaigns.
• Manage the marketing budget ensuring alignment with strategic goals and efficiency in spending.

Who you are

• A collaborative communicator who can align teams and stakeholders across the business.
• A self-starter who thrives in fast-paced entrepreneurial environments.
• Data-driven and analytical able to interpret results and optimize for performance.
• A creative thinker with a knack for storytelling and campaign innovation.
• Comfortable switching between strategic planning and hands-on execution.

Requirements

• 5 years of B2B marketing experience in Saas fintech or enterprise software
• Prior experience marketing SaaS products within the Open Banking/Open Finance Ecosystem is required.
• Experience in Banking or fintech with demonstrated exposure to Open Banking Open Finance or API-driven platforms.
• Proven track record developing content across formats and channels (web email social print etc.).
• Hands-on experience with marketing automation tools (e.g. HubSpot Salesforce).
• Proficient with platforms like Google Analytics (GA4) Semrush and SEO/SEM tools AI marketing tools.
• Experience managing integrated lead generation campaigns and reporting on KPIs such as ROI CPL and CPC.
• Strong event management skillsplanning logistics vendor coordination and onsite execution.
• Exceptional project management and organizational skills.
  
• Ability to manage and report on a marketing budget.
• Travel to industry events and conferences as needed to manage Ninth Waves presence and promote brand visibility.
• Able to work in the Manhattan-based office
• Collaborate in-person with Leadership and Sales teams at our New York City office to drive strategic initiatives.

Company Overview

At Ninth Wave we empower financial institutions and their customers with seamless secure connectivity across the modern digital-finance ecosystem. Our open-finance platform provides direct connections between banks and their customers favorite financial apps improving the customer experience with faster more reliable and safer data sharing. Built on decades of enterprise banking expertise Ninth Wave delivers trusted scalable solutions that help institutions drive innovation while maintaining security control and confidence.

Required Experience:

Manager