Manager, Marketing & Communications

Cincinnati, OH - USA

Monthly Salary: Not Disclosed

Posted on: 2 hours ago

Vacancies: 1 Vacancy

Job Summary

Manager Marketing & Communications

National Underground Railroad Freedom Center

Reports to: Senior Director Marketing & Communications

Work Location:

National Underground Freedom Center

50 E Freedom Way

Cincinnati Ohio 45202

Work Hours:

Full Time Exempt Status

Salary:

$50000

Job Overview:

The Manager Marketing & Communications is responsible for supporting the development and execution of marketing communication and promotional campaigns. The manager will work with internal and external partners to create and execute marketing materials that drive revenue and brand reputation goals.

The manager will develop digital advertising assets to maximize marketing budget and outreach with results-driven strategies. The manager will work within the department budget and messaging calendar leveraging available digital social web and media assets to increase awareness build brand reputation and drive revenue streams including ticket program and Membership sales. A major part of this role will be connecting disparate systems and data sources together to help the marketing team and broader organization understand the effectiveness of marketing tactics across channels and audiences. Additionally this member will contribute to the many ways the Freedom Center engages audiences across print and digital media which includes website maintenance and content social media planning and publication earned media and paid advertising.

Requirements (Education Experience Licensure Certification):

2-4 years experience in marketing communications or PR

Degree from accredited college or university; degrees in Marketing Communications and adjacent multimedia or digital studies preferred

Excellent storyteller with a focus on pinpointing and delivering key messages

Experience managing digital ads

Experience working with email marketing systems and content management systems

Experience in Google Analytics Suite and sharing data and action items across teams

Excellent written and oral communications skills

Effective collaborator with a commitment to institutional success by working across departments to achieve goals

High sense of urgency and adept at working in fast-paced deadline-driven environment

Personal commitment to accountability taking pride in your work

Strong commitment to diversity equity and inclusion

Nonprofit or museum experience a plus

Multimedia design skills a plus

HTML/CSS experience a plus

Essential Duties:

Content Strategy & Creation (33%)

Contribute to overall marketing strategy by contributing new ideas planning for effective execution and developing new audiences across print and digital media.
Assist with execution of tactics across overarching marketing exhibition and program calendars.
Capture stories and images to tell the Freedom Centers story across multiple print and digital channels.

Analytics Reporting and Continuous Improvement (33%)

Produce regular reporting on Google Analytics Google Ads and surveys to benchmark institutional goals
Leverage data across departments to cultivate shared understanding of marketing tactic effectiveness across audiences.
Track and report on email social media and other digital metrics to quantify and refine message effectiveness.
Manage and update email audience lists and target segments

Digital Marketing: Web Email and SEO (34%)

Maintain and update in partnership with other marketing team members
Write design and distribute email communications to Freedom Center audience lists.

Cincinnati Museum Center and the National Underground Railroad Freedom Center are proud to be Equal Opportunity Employers. We do not discriminate against any applicant or employee based upon race religion color national origin sex gender (including pregnancy childbirth breast feeding or related medical conditions) sexual orientation gender identity gender expression age disability genetic information military status veteran status or any other status or characteristic protected by law.

Please apply at or email resume to PLEASE SUBMIT (1) COVER LETTER (2) RESUME AND (3) WRITING SAMPLES ARE APPRECIATED (UNDER OTHER)

Required Experience:

Manager

Manager Marketing & CommunicationsNational Underground Railroad Freedom CenterReports to: Senior Director Marketing & CommunicationsWork Location:National Underground Freedom Center50 E Freedom WayCincinnati Ohio 45202Work Hours:Full Time Exempt StatusSalary:$50000 Job Overview:The Manager Marketing...