Mar-Tech Manager

1324 - Mar-Tech Manager - DTA

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people planet clients and communities. For more information visit .

WPP Media is WPPs global media a world where media is everywhere and in everything we bring the best platform people and partners together to create limitless opportunities for growth. For more information visit

About Choreograph: A Leading WPP Media Brand

Choreograph is WPPs global data products and technology company. Were on a mission to transform marketing by building the fastest most connected data platform that bridges marketing strategy to scaled activation.

We work with agencies and clients to transform the value of data by bringing together technology data and analytics capabilities. We deliver this through the Open Media Studio an AI-enabled media and data platform for the next era of advertising.

Were endlessly curious. Our team of thinkers builders creators and problem solvers are over 1000 strong across 20 markets around the world.

Role Summary and Impact

This role will form a major part of our Mar-tech and analytics team. You will take the lead on ensuring our clients tagging and foundational metrics are set up flawlessly enabling precise measurement and streamlined online campaign data management.

In this pivotal position you will take the lead on ensuring our clients tagging and foundational metrics are set up flawlessly enabling precise measurement and streamlined online campaign data management. Your meticulous nature and capacity to juggle various tasks will be key. You will be at the heart of fostering robust collaborative ties both within our own vibrant teams (spanning client and investment groups) and with our external partners (including clients and tech vendors). Your experience will bring a wealth of understanding of platforms like Campaign Manager 360 Google Tag Manager Google Analytics among other web technologies into our fold.

Your main tasks will revolve around setting up solid campaign measurement foundations for our diverse range of client accounts with a strong emphasis on integrating and optimising new technological solutions. You will become adept at crafting a thorough measurement framework tailored for both large-scale and smaller clients. This foundational technical work will enable us to provide industry-leading solutions that transform our clients marketing and media activity.

As a Mar-Tech Manager you will be responsible for translating complex technical requirements into actionable implementation plans driving the adoption of emerging marketing technologies and fostering a culture of continuous improvement in our mar-tech capabilities. This is an exciting technology-driven role for someone passionate about solving complex implementation challenges with precision and a flair for innovative digital solutions. You will be instrumental in advancing our Mar-Tech offering consistently pushing our business forward with innovative ideas and enhancing the value we provide to our clients.

Reporting to the Senior Associate Director you will act as a point of contact for multiple internal stakeholders and collaborate with other specialised teams to develop our approach and processes for key clients and internal projects.

Skills and Experience

At WPP Media we believe in the power of our culture and our people. Its what elevates us to deliver exceptional experiences for both our clients and each this role it will be critical to embrace WPP & WPP Medias shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Team Leadership & Development:

• Work with internal team to manage workload development and career progression from onboarding new members to enhancing their skills within marketing technology.
• Promote best practices and knowledge sharing in marketing technology to elevate team capabilities and maintain excellence in every project.
• Champion marketing technology education within the agency conducting training sessions and keeping the team updated on industry trends.

Technical Oversight & Implementation:

• Serve as the primary expert and problem-solver for both colleagues and clients on Mar-Tech and Ad-Ops issues delivering bespoke solutions in marketing technology and ad operations.
• Proactively advise clients on and lead the implementation of emerging marketing technologies (Mar-Tech) and ad operations solutions including Google Consent Mode Enhanced Conversions for Google Ads and other Google product innovations ensuring seamless integration with Ad-Ops workflows.
• Drive the successful adoption and ongoing optimisation of Conversion API (CAPI) solutions for platforms such as TikTok Meta and Amazon ensuring robust data flow for both Mar-Tech and Ad-Ops measurement.
• Develop and implement advanced tracking strategies using tag management systems (e.g. GTM) and ad servers like Campaign Manager 360 ensuring accuracy and effectiveness in client Mar-Tech and Ad-Ops setups.
• Evaluate and advocate for the adoption of new digital tools Mar-Tech platforms and Ad-Ops technologies leading internal projects and client engagements with strategic oversight.
• Establish and maintain strong client relationships providing technical support with Mar-Tech and Ad-Ops tools like Google Tag Manager Google Analytics and Campaign Manager 360 and delivering impactful presentations.
• Develop and implement advanced tracking strategies using tag management systems ensuring accuracy and effectiveness in client setups.
• Evaluate and advocate for the adoption of new digital tools leading internal projects and client engagements with strategic oversight.

Business & Operational Impact:

• Optimise daily operations for maximum efficiency and organisation within the Mar-Tech and Ad-Ops functions ensuring seamless collaboration and process streamlining.
• Facilitate cross-departmental collaboration and communication engaging in briefings and discussions to share insights and foster unity around Mar-Tech and Ad-Ops initiatives.
• Conduct tailored account reviews and strategy sessions for clients focusing on innovative Mar-Tech and Ad-Ops solutions to enhance success and investment protection.
• Contribute to the teams development and career progression with tangible results seen in the onboarding and skill enhancement of new team members in Mar-Tech and Ad-Ops.
• Establish a track record of delivering innovative Mar-Tech and Ad-Ops solutions for client accounts including advanced tracking and ad serving strategies that have led to measurable success in campaigns.
• Play a key role in optimising daily Mar-Tech and Ad-Ops operations ensuring maximum efficiency seamless collaboration and streamlined processes across departments.

Technical Expertise & Mar-Tech Acumen:

• Proficient in MS Excel demonstrating exceptional attention to detail and a strong numerical aptitude for Mar-Tech and Ad-Ops data.
• Demonstrated expertise in digital marketing ad operations and agency technology platforms including Campaign Manager 360 Google Analytics and tag management systems (e.g. GTM).
• Proven experience with and ability to implement Google Consent Mode and Enhanced Conversions.
• Experience in deploying and optimising Conversion API (CAPI) for key platforms (e.g. TikTok Meta Amazon).
• Ability to develop and implement advanced tracking and ad serving strategies using tag management systems and ad servers like Campaign Manager 360.
• Ability to create/manage dashboards to measure performance of web analytics and media performance data relevant to Mar-Tech and Ad-Ops.
• Committed to producing accurate and detail-oriented work in a Mar-Tech and Ad-Ops context.

Advantageous

• Experience with other emerging marketing technologies and privacy-centric measurement solutions.
• Exposure to Ad Server and DSPs

Domain Knowledge & Business Acumen:

• In-depth understanding of digital marketing and ad operations.
• Understanding of platforms like Campaign Manager 360 Google Tag Manager Google Analytics among other web technologies.
• Strong knowledge of current and emerging privacy-centric measurement solutions.
• Ability to feed insights and findings into client teams to develop data-led hypotheses.
• Ability to translate complex technical requirements into actionable solutions that drive client business forward.

Personal Attributes:

• Curiosity & Innovation: A highly curious and innovative mindset constantly seeking out new technologies and methodologies to solve complex problems.
• Problem-Solving: Exceptional analytical and problem-solving skills with a methodical approach to tackling challenges.
• Communication: Excellent verbal and written communication skills with the ability to present findings clearly and persuasively and maintain clear technical communication with teams.
• Collaboration: Strong collaborative spirit capable of building diverse professional relationships mentoring and collaborating with account and digital teams.
• Excellent attention to detail and a commitment to data integrity.
• Proactive and passionate with a commitment to meeting deadlines embracing challenges and completing tasks efficiently.
• Proven ability to multitask prioritize projects efficiently and manage both personal and team workloads effectively.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work and were just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions grow their networks and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins sharing thought leadership and celebrating holidays and milestone events. Our benefits include competitive medical group retirement plans vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when were together fostering creativity collaboration and connection. Thats why weve adopted a hybrid approach with teams in the office around four days a week. If you require accommodations or flexibility please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location

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