Head of Digital Marketing & CRM

We are creating a new Head of Digital Marketing & CRM role at the heart of Egis global marketing transformation. This is a rare opportunity to build the digital and CRM backbone that enables Egis to scale growth strengthen client relationships and demonstrate marketings commercial impact.

Reporting directly to the Chief Marketing Officer the Head of Digital Marketing & CRM will define and deliver Egis global digital marketing and client engagement strategy - building the platforms data insights and experiences that strengthen our brand generate demand and contribute to the business pipeline. This role is critical to moving Egis from activity-based marketing to a measurable growth-oriented marketing model.

You will lead the evolution of Egis digital ecosystem - from website and social media to marketing automation analytics and CRM - ensuring a seamless data-driven and commercially effective client journey. Working closely with Business Development IT and regional marketing teams youll embed a culture of digital excellence accountability and insight-led decision-making across the organisation.

This is a strategic and hands-on leadership role for someone who wants to build not just run a best-in-class digital marketing function creating the infrastructure tools and team that will power Egis next chapter of brand growth and business performance.

Key responsibilities

• Lead the strategic evolution of Egis digital client experience ensuring our digital presence reflects the innovation and sustainability values at the heart of our brand and drives measurable engagement and influence
• Define and deliver Egis global digital marketing strategy ensuring alignment with brand business and campaign priorities to deliver growth and commercial outcomes
• Lead the ongoing development performance and optimisation of Egis digital platforms including website social media SEO/AEO/SEM AI and marketing automation tools
• Lead the global implementation and commercial activation of Microsoft Dynamics Marketing embedding campaign tracking lead management pipeline influence measurement and marketing ROI reporting across the Group
• Own the definition and reporting of marketing contribution to pipeline including campaign influence engagement scoring lead qualification and event ROI tracking in partnership with Commercial leadership.
• Champion an insight-led digital-first approach to campaign delivery and client engagement working closely with the Head of Brand Content & Campaigns
• Partner with IT and regional marketing teams to ensure technology integration governance GDPR compliance and data quality across platforms
• Manage external agencies martech vendors and internal digital resources leading the digital marketing team to deliver innovative high-quality experiences that strengthen Egis brand and commercial impact
• Build internal capability and promote best practice in digital marketing and CRM enablement across global and regional teams

Qualifications :

• 8 years experience in senior digital marketing roles ideally within engineering infrastructure professional services or other complex B2B environments
• Proven success driving digital transformation brand growth and measurable commercial results within complex multi-market organisations
• Demonstrable experience leading CRM implementation and marketing automation transformation at scale (eg Dynamics Salesforce) including integration with sales pipelines data governance and ROI reporting
• Proven experience defining and reporting marketing contribution to revenue or pipeline in a professional services or complex B2B environment.
• Strong understanding of digital channels automation analytics SEO/SEM and data-driven marketing
• Commercially focused with the ability to connect digital activity to business development client engagement and revenue outcomes
• Demonstrable experience integrating AI and automation into digital marketing and CRM ecosystems to drive efficiency insight and measurable commercial impact
• Experience operating in complex multi-region matrix organisations with distributed marketing and commercial teams
• Innovative collaborative and results-oriented with strong leadership coaching and communication skills

Additional Information :

We are committed to our planet

In each project we design engineer and operate we care deeply about the legacy were leaving behind. As part of our team youll have a unique opportunity to use your skills and expertise to shape a better future for our communities in the UK and all around the globe.

Our commitment is translated in the work carried out by our Egis Foundation which funds concrete actions to address the climate crisis and is focused on educational and social initiatives that will help in the responsible and sustainable shift towards a sustainable world.

We are an Equal Opportunities employer and we strive to build a workforce that truly reflects the communities we represent. We welcome candidates from all backgrounds regardless of age disability gender gender identity gender expression race religion or belief sexual orientation socioeconomic background and any other protected characteristic. If you decide to apply for an opportunity with us your application will be assessed based purely on your experience the essential and desirable criteria and your suitability for the role. We value each and every ones contribution as this builds our culture and means that if you work with us you will be included listened to and respected.

Remote Work :

No

Employment Type :

Full-time