Vice PresidentBrand Director, Boutique Design

Emerald is seeking an inspiring strategic and design-driven Vice President / Brand Director to lead the Boutique Design portfolio including the acclaimed Boutique Design New York (BDNY) and a series of executive-level events that celebrate innovation in hospitality and lifestyle design.

This leader will define the creative and commercial vision for the brand ensuring BDNY remains the premier marketplace where design and experience meet. The VP/Brand Director will be both a strategic business leader and an influential voice within the design community engaging directly with senior designers brand executives developers and manufacturers who shape the future of boutique hospitality.

This is an exceptional opportunity for a passionate connected and forward-thinking executive to elevate a brand that sits at the intersection of creativity commerce and culture.

Key Responsibilities:

Strategic & Creative Leadership

Craft and execute a strategic vision that aligns business growth with creative excellence reinforcing BDNYs reputation as the leading design event for hospitality and lifestyle interiors.

Inspire and lead cross-functional teams sales marketing operations and content to bring the brand vision to life across every channel and touchpoint.

Collaborate closely with design leaders associations and editorial partners to ensure BDNY reflects the latest thinking trends and innovations in design.

Lead financial planning budgeting and forecasting for the event P&L balancing creativity with commercial performance.

Translate industry insights into actionable strategies that keep the brand ahead of market trends.

Industry Engagement & Community Leadership

Serve as a highly visible ambassador within the global design community representing BDNY at key industry events panels and media opportunities.

Build and nurture relationships with top interior designers architects hospitality brand executives and manufacturers.

Partner with the design community year-round through content thought leadership and collaborations that extend the BDNY brand beyond the show floor.

Curate and convene conversations that inspire creative exchange foster innovation and strengthen the brands position as a thought leader in design.

Sales Growth & Partnerships

Develop a growth strategy that aligns exhibitor success with BDNYs creative and experiential mission.

Work closely with the Sales Director to shape a vibrant design-centric floor plan that drives both engagement and revenue.

Identify and create new sponsorship activation and experiential partnership opportunities that add value for exhibitors and attendees alike.

Lead and support key account engagement and onsite rebooking initiatives.

Experience Design & Event Innovation

Champion the attendee experience from inspiration to interaction ensuring every element of BDNY reflects high design creativity and innovation.

Collaborate with content marketing and operations teams to deliver immersive activations installations and educational programs that surprise and inspire.

Guide messaging storytelling and brand expression across all platforms to maintain consistency relevance and emotional connection with the audience.

Continuously evolve the event experience based on feedback and emerging design and cultural trends.

Qualifications

Proven success leading large-scale design hospitality or creative industry events or brands.

Deep understanding of the design ecosystem from interior design and architecture to hospitality development and product manufacturing.

Strong industry network and ability to engage meaningfully with senior leaders designers and creative visionaries.

Inspirational leadership style that empowers teams and partners through collaboration trust and creative energy.

Strategic data-informed thinker who can balance design inspiration with business results.

Exceptional communication presentation and negotiation skills.

Proficiency in Microsoft Office; experience with CRM tools (Salesforce preferred).

Willingness to travel as required.

About Emerald

At Emerald we strive to foster a diverse and inclusive community. We actively recruit and champion candidates who bring new perspectives from varied professional backgrounds and experiences and we are intentional about ensuring a positive hiring experience for everyone. Our job postings dont contain experience inflation and most dont require college degrees. Instead theyre crafted to focus on outcomes and transferable experiences that are assessed in a structured interview process carried out by trained hiring teams.

COMPENSATION & BENEFITS

Target Compensation: $00 (bonus eligible)

Please note that this range reflects a reasonable estimate of the target compensation for this position. This range may ultimately vary based on a candidates qualifications and may be higher where required by applicable law.

We offer a competitive benefits package designed to strengthen our employees physical and mental health including unlimited vacation for exempt employees flexible working locations 401(k) plan with a company match medical/dental/vision coverage with inclusive provisions including transgender services and fertility benefits parental and caregiver leave dependent commuter and FSA benefits professional development programs like Toastmasters and mental wellness tools.

If you need accommodation in our application process or have questions about our posted salary range please email our Talent Acquisition team at

Required Experience:

Exec