Marketing & E-commerce Manager Italy
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Job Summary
Location: Barzago (Italy)
Reporting line: Dual reporting to Country Lead Italy & CMO Spain
At Sports Emotion we are driven by sport digital innovation and a deep connection with our community. We are a leading sports retailer specialized in football basketball and running combining retail expertise with a strong tech-driven mindset.
We are currently looking for a Marketing & E-commerce Manager Italy to lead the local marketing strategy and oversee e-commerce performance in the Italian market. This role is key to strengthening our brand positioning accelerating omnichannel growth and ensuring alignment between local execution and HQ strategy.
What will you do
MARKETING LEADERSHIP
Brand Management & Key Relationships
Build and develop strong relationships with our main partner brands across all verticals.
Ensure alignment between brand guidelines commercial objectives and local market opportunities.
Retail Marketing & Activations
Plan and execute in-store activations and retail marketing initiatives to drive traffic engagement and sales.
Work closely with Retail and Operations teams to maximize impact.
Club & Sponsorship Marketing (SPOMA)
Lead marketing initiatives to maximize the value of club partnerships and sponsorships.
Ensure visibility activation and performance of sponsorship assets and collaborations.
Budget Management & Media Coordination
Own and manage the Italian marketing budget.
Coordinate with HQ teams (Paid Media Social Media and CRM) to ensure efficiency alignment and ROI.
Business Development & Partnerships
Identify and develop local partnerships collaborations and sponsorship opportunities that reinforce brand awareness and revenue growth.
ECOMMERCE MANAGEMENT
Commercial & Digital Coordination
Collaborate closely with the Commercial/Product team on launches promotions and assortment strategies tailored to the Italian market.
Define and execute dedicated actions around key commercial moments in Italy.
Monitor performance and ensure local market needs are reflected in digital execution.
What are we looking for
Strong marketing generalist profile with both strategic vision and hands-on execution capabilities.
35 years of experience in similar roles preferably within sports retail or lifestyle environments.
Experience managing brands partnerships and sponsorships.
Proven ability to work cross-functionally and coordinate with international HQ teams.
Commercial mindset with strong focus on growth impact and ROI.
Excellent communication and stakeholder management skills.
Strong organizational and project management abilities.
Proactive results-driven and solution-oriented attitude.
Degree in Marketing Business Communication or related fields.
Native or fluent Italian and good command of English (Spanish is a plus).
Nice to have:
Knowledge of digital marketing tools (Google Ads Meta Ads Google Analytics).
Experience with e-commerce platforms such as Shopify Magento or WooCommerce.
What do we offer
Location: Barzago (Italy)
Permanent contract.
Annual performance bonus.
1 day of remote work per week.
Flexible working hours
30% employee discount
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Growing Experience
- Conversion Optimization
- Google AdWords
- Hybris
- Magento
- Account Management
- SEO
- E-Commerce
- Analytics
