Senior Analytics Consultant Growth & ABM

About Allica Bank

Allica is the UKs fastest growing company - and the fastest-growing financial technology (Fintech) firm ever. Our purpose is to help established SMEs one of the last major underserved opportunities in Fintech.

Established SMEs are the backbone of local communities - representing over a third of our economy - yet have been largely neglected both by traditional high street banks and modern fintech providers.

Role Description

We are seeking a Senior Analytics Consultant Growth & Account-Based Marketing (ABM) to drive insight measurement and strategic optimisation across our growth and ABM initiatives. This role sits at the intersection of strategy data analytics and commercial decision-making enabling the business to focus resources on the highest-value accounts and opportunities.

You will be responsible for developing analytical frameworks that inform account prioritization messaging strategy channel effectiveness and ROI. Working closely with Growth Marketing Sales and Data teams you will act as a trusted analytical partner shaping direction through evidence experimentation and clear recommendations.

This is not a campaign delivery role. Success is defined by the quality of insight rigour of analysis and impact on business outcomes.

Principal Accountabilities

Data Analysis & Insights

• Analyse large multi-source datasets to identify high-value accounts segments and growth opportunities.

• Develop account and audience prioritisation models based on behavioural firmographic and performance data.

• Generate insights on customer needs decision drivers and engagement patterns to inform ABM strategy.

• Define and monitor end-to-end growth and ABM KPIs from engagement through pipeline creation and revenue impact.
  

Strategic Recommendations

• Partner with Growth and Marketing leaders to shape ABM and growth strategy using data-driven insights.

• Provide analytical input into campaign planning including hypothesis development success metrics and measurement design.

• Support Sales alignment by analysing outreach effectiveness and identifying opportunities to improve targeting and sequencing.
  

Experimentation & Optimisation

• Design evaluate and interpret A/B and multivariate tests across messaging targeting channels and sequencing.

• Quantify incremental impact and ROI to guide investment and prioritisation decisions.

• Translate test results into clear recommendations for scaling or iteration.

Reporting & Communication

• Design and deliver insightful visually compelling presentations to communicate key findings and strategic recommendations to stakeholders.

• Translate complex data into simple actionable insights for both technical and non-technical audiences.

• Maintain regular reporting dashboards for ongoing monitoring of acquisition performance.

Stakeholder Engagement

• Act as a trusted consultant to senior stakeholders influencing decisions through structured analysis and clear storytelling.

• Collaborate closely with Marketing Sales Growth and Data teams to ensure insights are actionable and adopted.

• Champion analytical rigour experimentation and continuous improvement across growth initiatives.

Personal Attributes & Experience

• 4 years of experience in a fast-paced environment at a high-growth tech startup top-tier strategy consulting firm investment bank or similar

• Hands-on and proactive with a make it happen attitude.

• Strong analytical and problem-solving skills with the ability to work with data to identify patterns trends and actionable insights.

• Strong analytical toolkit (e.g. SQL Excel BI tools; Python/R a plus but not essential).

• Comfortable working with HubSpot and other modern marketing platforms

• Strong experience working with large datasets to solve ambiguous commercial problems.

• Proven track record designing and analysing experiments (A/B testing attribution incrementality).

• Exceptional communication skills with a talent for crafting clear and persuasive presentations.

• Works quickly collaboratively without compromising on quality and has high attention to detail.

• Has a strong sense of will-to-win - looking to grow fast and learn quickly within a rapidly scaling organisation.

• Have a track record of being a top performer in several different areas through your career.

Working at Allica Bank

At Allica Bank we want to ensure our employees have the right tools and environment in which to succeed in their role and in support of our customers.

Our employees are at the heart of everything we do so our benefits are designed with you in mind:

• Full onboarding support and continued development opportunities

• Options for flexible working

• Regular social activities

• Pension contributions

• Discretionary bonus scheme

• Private health cover

• Life assurance

• Family friendly policies including enhanced Maternity & Paternity leave

Dont tick every box

Dont worry if you dont have all the skills or requirements listed on the job description. If you think youll be a good fit wed still love to hear from you!

Flexible working

We know the 9-to-5 isnt right for everyone. Thats why Allica Bank is fully committed to flexible and hybrid working. Please let us know what is best for you and if we can we will do our best to accommodate.

Diversity

Were a diverse bunch here at Allica with all kinds of experiences backgrounds and lifestyles. Our openness and differences make us stronger and we want everybody to feel comfortable bringing as much of themselves to work with them as they like.

Required Experience:

Senior IC