Brand Lead CHAT, Cardiovascular (mfd) fixed-term

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The Brand Lead (CHAT region) is a pivotal matrix leadership role within the Brand team responsible for developing and executing comprehensive brand strategies that ensure successful launches and sustained growth in both Switzerland and Austria in alignment with product labelling. This role involves collaborating with core brand team members to shape strategy and implement tactics across all customer groups and functions requiring regular travel between Switzerland and Austria as necessary to achieve business goals. The Brand Lead is accountable for orchestrating a cross-functional brand teamincluding Commercial Medical Market Access and Omnichannel Managementand fostering seamless collaboration as a single agile unit throughout the CHAT region. The goal is to achieve strategic brand imperatives and maximize the brands commercial potential by making informed decisions on resource allocation within the committed budget. The Brand Lead ensures compliance by not making decisions on Medical and Market Access strategies or tactics outside the scope of brand strategy such as pipeline/clinical trial support scientific exchange or HTA activities which remain under functional ownership.

Key responsibilities

• Leads the development of integrated cross-functionally unified brand plans and ensures strategic planning updates for the team throughout the year for both Switzerland and Austria.
• Directs cross-functional bottom-up resource planning for the responsible brand/indication across the CHAT region.
• Oversees and monitors the execution of cross-functional brand strategies and brand-specific tactics in Switzerland and Austria.
• Leads a cross-functional team spanning Commercial Access Medical and Enabling Functions utilizing indirect leadership to drive co-creation and execution of a unified brand strategy for the CHAT region.
• Coordinates decision-making within the brand team and is empowered to allocate brand-related resources (OpEx) to maximize commercial potential across both countries.
• Accountable for P&L and works with the brand team to determine how the approved budget is used for cross-functional resourcing and capabilities (e.g. functional mix and capability needs) in Switzerland and Austria.
• Drives dynamic resource allocation including the ability to build business cases for budget adjustments to meet evolving brand objectives in the CHAT region.
• Implements an omnichannel personalized marketing approach leveraging advanced analytics and planning across patient and stakeholder journeys for both markets.
• Provides input to BI&A and market research teams for developing advanced analytics and insights utilizing them to inform/refine brand strategies and evaluate performance in Switzerland and Austria.
• Leads brand performance reviews by consolidating cross-functional inputs and ensuring alignment within the team across both countries.
• Contributes to financial projection processes (sales & resources) and is responsible for proposing P&L considerations to leadership.
• Actively provides input on objectives and compliance feedback to Functional Managers for performance reviews of the cross-functional brand team.
• Fosters the adoption of new ways of working within the brand team including omnichannel strategies modular content creation agile rituals sprints and collaboration with service centers partners and agencies across the CHAT region.
• Leads brand-specific objective setting in alignment with Medical and brand team members ensuring cross-functional alignment and representing the brand in key meetings.
• Proactively supports supply functions in accurate demand planning for both Switzerland and Austria.
• Maintains flexibility to travel between Switzerland and Austria as required to effectively support cross-country brand objectives and team collaboration.

Required Qualifications & Experience

• Proven leadership skills within a matrix organization ideally with experience across multiple countries or regions.
• Degree in life sciences medicine and/or business administration.
• Demonstrated ability to deliver on commercial and broader performance objectives with a track record of success in multi-country environments.
• Relevant experience leading cross-functional matrix teams preferably with exposure to both Swiss and Austrian markets.
• Strong business acumen and hands-on experience in P&L and budget management.
• Advanced proficiency in analytical models and the ability to translate analytics from BI&A teams into actionable strategies for Switzerland and Austria.
• Excellent project management skills including the ability to manage multiple priorities and tasks across different countries.
• Mastery of omnichannel strategy and modular content production with the ability to adapt approaches for both Swiss and Austrian audiences.
• Willingness and ability to travel between Switzerland and Austria as required for the role.

Key Competencies Desired

Customer-oriented mindset

• Adopts a customer-focused mindset considering needs and experiences across both Swiss and Austrian markets.
• Deeply understands customer journeys and experiences for all customer types (HCPs Patients Access customers) in both countries.
• Demonstrates the ability to deliver on customer needs and optimize customer experience across Switzerland and Austria.
• Exhibits genuine care for customers in the CHAT region.
• Simplifies complex clinical data into compelling value-adding messages tailored for both markets.

Scientific expertise

• Has deep knowledge of TA/product and the clinical landscape in Switzerland and Austria.
• Understands regulatory guidelines and landscapes in both countries.
• Maintains a strong learning mindset and passion for science prioritizing staying up to date with the latest data.

Functional excellence

• Expert knowledge of key processes and capabilities within Access Commercial and Medical functions for both Switzerland and Austria.
• Ensures the best of BMS capabilities are brought to customer engagement across the CHAT region.
• Adopts evolving technology to provide better user experiences for customers in both countries.
• Identifies industry trends and enhances functional capabilities throughout the region.

Analytical fluency

• Demonstrates strong analytical skills and the ability to interpret data-driven insights.
• Drives sophisticated analytics partnering with BI&A to understand customer segments and journeys in Switzerland and Austria.
• Maintains robust metrics/KPIs with BI&A to track omnichannel campaign performance and ensure a feedback loop for ongoing strategy improvement across both countries.

Teamwork/agile

• Fosters a collaborative environment and builds strong partnerships with cross-functional stakeholders in Switzerland and Austria.
• Embraces and orchestrates flexible and agile operating models suited to multi-country collaboration.
• Upholds integrity and sound judgment navigating compliance in accordance with BMS policies and procedures across both countries.

Leadership/enterprise mindset

• Demonstrates ownership of the brand across all functions and customer types in Switzerland and Austria.
• Drives organizational performance in a multi-country setting.
• Influences matrix organizations and solves problems by working cross-functionally across the CHAT region.
• Develops and executes long-term brand strategies for Switzerland and Austria.

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If you come across a role that intrigues you but doesnt perfectly line up with your resume we encourage you to apply anyway. You could be one step away from work that will transform your life and career.

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On-site Protocol

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Site-essential roles require 100% of shifts onsite at your assigned facility. Site-by-design roles may be eligible for a hybrid work model with at least 50% onsite at your assigned facility. For these roles onsite presence is considered an essential job function and is critical to collaboration innovation productivity and a positive Company culture. For field-based and remote-by-design roles the ability to physically travel to visit customers patients or business partners and to attend meetings on behalf of BMS as directed is an essential job function.

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Candidate Rights

BMS will consider for employment qualified applicants with arrest and conviction records pursuant to applicable laws in your area.

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