Business Development Manager – Architecture, North (Graphics)

Your Responsibilities Will Include:

1. Market Awareness & Specification (The Spec-In Engine)

• BOQ Specification: Proactively engage with Tier-1 Architects and Design firms to spec-in Avery Dennison portfolios (Sun control security wall and privacy films) at the project blueprint stage.

• Thought Leadership: Represent Avery Dennison at key industry forums trade shows (e.g. ACETECH) and A&D seminars to build brand recall.

• Prescriptive Selling: Conduct technical Lunch & Learn sessions and portfolio workshops for Interior Designers PMCs and Corporate Real Estate heads to showcase application possibilities.

• Market Intelligence: Monitor upcoming mega-projects in Commercial Hospitality Govt Healthcare and Social Infrastructure to position our solutions early in the design cycle.

2. Strategic Ecosystem Development

• Stakeholder Management: Build and nurture a robust network across the ecosystem including Architects PMCs Facade Consultants and Developers.

• Segment Expansion: Identify and penetrate new white space opportunities in Government Residential and specialized adjacencies.

• Competitive Defense: Monitor competitor activities and devise strategies to flip competitor specs to Avery Dennison by highlighting our superior value proposition.

3. Sales Strategy & Channel Synergy

• Strategic Planning: Craft and execute a long-term growth strategy for North India focusing on Conquest accounts (winning from competition) and Retention accounts.

• Revenue & Margin: Achieve Spec-in & Conversion targets focusing on high-value spec-driven projects rather than commodity sales.

• Distribution Alignment: Work closely with distributors converters and resellers to ensure they are equipped to fulfill the demand created through your specification efforts.

4. Operational Excellence

• Pipeline Tracking: Maintain a rigorous project tracker (SFDC) to follow a project from initial specification to final installation.

• Expense Management: Manage the promotional budget for roadshows and exhibitions effectively to maximize ROI.

• Reporting - Monthly activity planning reporting & CFT reviews to keep the stakeholders informed keep track of the progress & chalk-out next 30-90 days action plans.

        5. Customer & Service Programs: 

• Leverages Marketing campaigns & programs to offer a differentiated value to customers flip competition customers to AD & generate new leads. 

• Leads the implementation of customer programs like Technical Training Sessions Portfolio Sessions workshops etc.

      6. Competitive Environment & Market Intelligence: 

• Monitors the competitive landscape on a continual basis and devises competitor strategies proactively to protect & grow the companys market share in the region.

• Ensures the internal organization is updated about the competitive environment dynamics & changes on a regular basis.

Qualifications :

• Education: Science Graduate; MBA is highly desirable.

• Experience: Minimum 8-10 years of experience within the Architecture/Interior Design ecosystem.

Additional Information :

• Preference: Candidates coming from high-spec industries like Architectural Glass Premium Lighting ACP Laminates or specialized Wall Coverings.

• The Specifier Mindset: Proven track record of getting products written into BOQs and managing long-cycle project sales.

• Communication: Exceptional presentation skills; ability to influence high-level stakeholders in English and Hindi.

• Mobility: Willingness to travel 60-70% across the Northern zone to meet designers and visit project sites.

• Attributes: A self-starter with end-to-end ownership and a passion for disrupting traditional material markets with innovative film technology.

Remote Work :

No

Employment Type :

Full-time