Test and Learn Lead (Marketing Analytics)
Share
Job Location:
Monthly Salary:
Posted on:
13 hours ago
Vacancies:
1 Vacancy
Job Summary
WHAT YOULL DO
As Test & Learn Lead in H&Ms Global Marketing Function you will define and scale how we use experimentation to drive smarter marketing decisions worldwide. This is a pivotal role at the intersection of advanced analytics and marketing strategy. You will shape the strategic direction for experimentation elevate statistical measurement across marketing and embed a true test-and-learn culture in one of the worlds largest marketing organisations.
If you are passionate about experimentation thrive in complexity and want to influence decision-making at scale this role is for you.
In this role you will:
- Set the strategic direction for experimentation in Marketing by defining standards best practices and contributing to the development of our measurement toolbox. Serve as the internal expert on causality experimental design and statistical rigor.
- Lead coach and develop our Test & Learn capabilities including a team of two specialists. As well as guiding business partners in designing running and interpreting experiments and championing a test and learn mindset that drives actionable insights.
- Shape and manage the cross functional Test & Learn agenda partnering with business experts across Media Content CRM and Loyalty and collaborating with the Attribution Lead to advance our holistic marketing measurement system functionalfunctional test & learn agenda partnering with business experts across Media Content CRM and Loyalty and collaborating with the Attribution Lead to advance our holistic media measurement trifecta.
- Facilitate and strengthen a global experimentation community ensuring knowledge sharing consistency and alignment across regions and functions.
- Drive clarity and decision making across a complex stakeholder landscape navigating multiple simultaneous projects. Balancing long-term capability with fastpaced business needs and effectively prioritizing to move high impact work forward.
WHO YOULL WORK WITH
You will be part of the Measurement & Analytics team reporting to the Global Measurement and Analytics Manager within the Global Marketing Controlling Function unit. Working closely with colleagues across Media Content CRM and Loyalty. This role collaborates extensively with business experts regional teams and the Attribution Lead to evolve our holistic measurement approach.
WHO YOU ARE
We are looking for people with
- A strong analytical background with a bachelors degree or higher in statistics economics data science or a related quantitative field plus deep knowledge of experimental design causal inference and marketing measurement.
- Advanced technical skills including strong proficiency in SQL and Python with experience in Google Cloud Platform and PowerBI (or similar visualisation tools) as a plus.
- A skilled communicator and advisor able to translate complex analytical concepts into clear actionable guidance for nontechnical stakeholders while influencing decisiontechnical stakeholders while influencing decision making.
- A supportive and capable leader with experience mentoring or leading analytics professionals and building capabilities across teams.
- A collaborative organized problem solver comfortable managing diverse stakeholders navigating competing priorities and keeping multiple projects moving in a fastpaced environment.
And people who are
- Curious structured and committed to statistical quality
- Strong communicators who enjoy influencing stakeholders
- Comfortable navigating complexity and ambiguity
- Energized by building something new and driving adoption across an organization
WHO WE ARE
H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design affordable prices and sustainable solutions. We want to liberate fashion for the many and our customers are at the heart of every decision we make.
We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together we want to use our power our scale and our knowledge to push the fashion industry towards a more inclusive and sustainable future.
WHY YOULL LOVE WORKING HERE
At H&M Group we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe.
- 25% Staff discount on all our H&M Group brands both in stores and online (H&M COS Weekday Monki H&M HOME & Other Stories and ARKET).
- H&M Incentive Program HIP.
JOIN US
Our uniqueness comes from a combination of many things our inclusive and collaborative culture our strong values and opportunities for growth. But most of all its our people who make us who we are.
Take the next step in your career together with us. The journey starts here.
We are committed to a recruitment process that is fair equitable and based on competency. We therefore kindly ask you not to attach a cover letter to your application.
Remote Work :
No
Employment Type :
Full-time
Key Skills
- Adobe Analytics
- Data Analytics
- SQL
- Attribution Modeling
- Power BI
- R
- Regression Analysis
- Data Visualization
- Tableau
- Data Mining
- SAS
- Analytics
About Company
H&M, as a fashion brand, offers the latest styles and inspirationsfrom trendy pieces and unique collaborations with designers to wardrobe essentials at affordable prices. Our business concept is to deliver fashion and quality at the best price, sustainably. To learn more about H&M, ... View more
