Digital Content & SEO Specialist

Johannesburg - South Africa

Monthly Salary: ZAR 30000 - 35000

Posted on: 10 hours ago

Vacancies: 1 Vacancy

Job Summary

Digital Content & SEO Specialist

Location: Bryanston in office hybrid after completion of probation. Travel to Menlyn is required.

Duration: Permanent

Required:

You will own the online presence across all sites and platforms.
Keep content accurate fast and discoverable ensuring our products are easy to find understand and trust.
Focus on SEO digital visibility and emerging AI channels to drive awareness leads and growth across the ecosystem.

Daily Duties:

Website Ownership: Manage and maintain all sites keeping them fast consistent and user-friendly. Coordinate with Tech and Product on updates performance and architecture.
SEO Strategy & Execution: Own SEO across all brochure / public sites: audits technical and on-page SEO keyword tracking content opportunities and monthly performance reporting.
Content Management: Create manage and optimise content (blogs FAQs landing pages case studies) for readability SEO and AI discoverability. Maintain a content calendar ensure brand consistency and ensure compliance with Shopify requirements across all sites.
App Store & AI Discovery: Optimise app listings (iOS/Android) monitor visibility reviews and conversions and implement structured data for AI discoverability.
Analytics & Insights: Track traffic conversions and SEO performance. Deliver insights to guide marketing product and content decisions.
Collaboration & Governance: Partner with Marketing Tech and Product to align web strategy maintain a unified brand experience and manage a shared roadmap of updates.

Qualifications:

Bachelors Degree / National Diploma: Preferred fields include Marketing Brand Management Communications and Information Technology (IT).

Experience and technical skills:

3 5 years in SEO content management or digital marketing.
Hands-on with Webflow basic HTML/CSS Google Search Console GA4 and SEO tools (e.g. Semrush).
Proven ability to plan and execute SEO across multiple sites including technical SEO on-page optimisation structured data and site performance.
Strong content skills: writing editing and optimising product-driven content for search AI and user intent.
Experience managing app store listings (ASO) to improve visibility conversion and reviews.
Analytical mindset: track performance interpret data and drive measurable improvements.
Eye for UX design consistency and brand tone.
Excellent cross-team coordination with Marketing Tech and Product to deliver aligned launches and a unified digital experience.

Digital Content & SEO SpecialistLocation: Bryanston in office hybrid after completion of probation. Travel to Menlyn is required.Duration: PermanentRequired: You will own the online presence across all sites and platforms.Keep content accurate fast and discoverable ensuring our products are easy to ...