Platform Marketing Manager

At Warner Music Group were a global collective of music makers and music lovers tech innovators and inspired entrepreneurs game-changing creatives and passionate team members. Here we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses:

• Curiosity: We do our best work when were immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation and innovation is the key to our future.

• Collaboration: Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea like a great song travels globally. We ignite passions and build connections across our diverse community of artists songwriters partners and fans.

• Commitment: We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown and were committed to keeping the faith acting with integrity and delivering on our promises.

WMG is home to a wide range of artists musicians and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values appreciates and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences.

Consider a career at WMG and get the best of both worlds an innovative global music company that retains the creative spirit of a nimble independent.

Job Title: Platform Marketing Manager Atlantic Records

A little bit about our team:
Atlantic Records UK is home to some of the most iconic UK artists from household names such as Ed Sheeran Anne-Marie Fred Again Charli XCX & Paolo Nutini to young emerging superstars such as Mahalia & Maisie Peters.
Youd be supporting the marketing team at Atlantic Records UK and working closely with the central Revenue & Growth team whose core responsibility is to grow engage & monitor our artists audiences across streaming platforms.

Your role:
This role is the key connection point between the central commercial / revenue team and the artists project team. Youll be the primary champion for our artists on all streaming and social platforms translating the creative vision into a data-driven strategy. Your main goal is to secure placements and promotional support that drive streams grow audiences and maximise revenue. Your work is crucial for the success of every artist project. By developing and executing a strong digital strategy you will drive the performance of every releasefrom securing high-profile playlist placements to optimising an artists back catalog. Your ability to leverage data will inform and improve the decisions of the entire team. Ultimately youre responsible for ensuring our artists music gets heard by
the right people on the right platforms at the right time directly impacting the success of their careers and the labels revenue.

Role responsibilities:

Pitching and placements

Pitching and securing placements: Develop comprehensive pitching strategies for new and catalogue releases to secure editorial and playlist placements as well as on-platform promotional support (e.g. securing playlists boosters etc). Accountable for detailed pitch briefings into central team. Attend DSP partner meetings to present and pitch Atlantic artists including leveraging data from each platform and broader marketing plans to present strong and compelling artist positioning for maximum support. Be the champion for the taste and tone of an artist project.

Support DSP relationships: Work shoulder to shoulder with central team to cultivate strong relationships with editorial and label relations teams at DSPs and social partners to ensure Atlantics artists are a priority. This involves regular communication attending events and acting as an authentic voice for the artists.
Support opportunity negotiation: Work with central and broader label teams (e.g marketing/audience teams) to identify and negotiate innovative marketing and promotional partnerships with DSPs and social partners such as unique events collaborations and first-of-their-kind on-platform initiatives.
Conduit into artist & management: be the key voice into management teams to ensure that strategies are well understood in the best interest of the artist and reported on accordingly.

Data-driven marketing and strategy
Target setting: work collaboratively with central as well as broader label teams to establish and deliver performance growth targets for key artists
Performance analysis: Monitor and analyse streaming data and social metrics to keep track of the performance of an artist project. Track playlist adds streaming volume listener levels reach and other key performance indicators (KPIs). Leverage in-house and external tools to inform data-driven decision-making - e.g. Tableau Spotify and Apple Artist Dashboards Google Analytics Facebook/Instagram Insight.
Optimise: Work with the central team to leverage data to continuously optimise strategies related to release timing format selection and platform-specific positioning to maximise revenue and audience engagement. This includes consideration of internal or third party playlists (e.g. Topsify) as volume drivers.

Campaign execution and collaboration
Holistic campaign development: Work collaboratively with label teams (marketing creative & audience) and central team to devise and implement comprehensive marketing campaigns for new releases and catalogue. This includes planning rollouts and working with marketing creative and management teams to deliver creative assets.
Always-on: collaborate with central team to consider ways in which to drive and maximise consumption of an artists overall catalogue of music
Asset management: Ensure all necessary assets (e.g. audio files artwork promotional videos) are delivered promptly to designated platforms.
Coordination and communication: Oversee and track campaign timelines manage release administration and provide regular reports to internal teams and external partners.
Profile management: keep artist DSP profiles up-to-date ensuring that they reflect the latest artist story and release strategy.

About you:
Several years experience in a streaming / digital role
Demonstrated experience of streaming and social media platforms including playlist strategy either through label distributor or DSP. Relationships with these partners a plus
Strong knowledge of digital partners (Spotify Apple Amazon YouTube Meta TikTok Soundcloud) including familiarity with their artist portals Chartmetric etc to inform plans and pitches
Understanding of DSP
A good understanding of music data and analytics and the ability to interpret this to make recommendations and tell compelling data stories
Highly collaborative and confident communicating with label managers artists and DSPs
A creative thinker who loves a challenge and always looks for multiple ways to solve a problem
Exceptional organisational skills with the ability to manage multiple time-sensitive tasks and to prioritise effectively
Excellent communication skills with the ability to develop strong working relationships
You are a confident team member and understand the value of team work
Keen to attend shows events and festivals

This position requires a minimum of four days per week in the office. We value in-office collaboration and believe its essential for talent development and fostering strong working relationships

As the home to 10K Projects Asylum Atlantic Music Group East West FFRR Fueled by Ramen Nonesuch Parlophone Rhino Roadrunner Sire Warner Records Warner Classics and several other of the worlds premier recording labels Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company Warner Chappell Music represents genre-spanning songwriters and producers through a catalog of more than one million copyrights worldwide. Warner Music Group is also home to ADA which supports the independent community as well as artist services division addition WMG counts film and television storytelling powerhouse Warner Music Entertainment among its many brands.

Together we are Warner Music Group: Independent Minds. Major Sound.

Love this job and want to apply

Click the Apply link at the top of the page or apply directly with your LinkedIn. Applying with LinkedIn will import all of the information you put in your profile but will still allow you to upload a resume and cover letter.

Dont be discouraged if you dont hear from us right away. Were taking our time to review all resumes and to find the best people for WMG.

Thanks for your interest in working for love it here and think you will too.

WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race religion or belief age sex sexual orientation gender gender identity or gender reassignment marital or civil partnership status disability pregnancy childbirth or any other characteristic protected by law.