Digital Content creator

Key Responsibilities

Product Marketing & Go-to-Market

• Develop and execute product marketing strategies across demand generation onboarding and user engagement.
• Conduct market and audience research to refine positioning messaging and value propositions.
• Partner closely with product teams to translate features and roadmaps into customer-centric narratives.
• Support go-to-market launches through campaigns webinars email marketing and social initiatives.

Content Strategy & Journalism

• Own end-to-end content strategy across publications newsletters websites and external channels.
• Create and edit high-quality thought leadership content including interviews deep-dive articles and analysis pieces.
• Lead editorial calendars and ensure consistency quality and timeliness across all content outputs.
• Interview founders CXOs and industry leaders to produce authoritative and insight-led storytelling.

Community & Events

• Build and nurture engaged communities of founders investors product leaders and operators.
• Conceptualise and execute webinars roundtables panel discussions and in-person events.
• Host and moderate discussions with senior leaders and global stakeholders including embassy-led and industry forums.
• Use content and events as strategic levers for brand trust and long-term relationships.

Media & Brand Leadership

• Lead external and internal communications to strengthen brand clarity and market perception.
• Collaborate on website revamps messaging frameworks and narrative positioning.
• Shape and scale publications as platforms for industry influence and thought leadership.
• Act as a spokesperson or moderator in media panels and public forums when required.

Leadership & Execution

• Lead and mentor lean high-impact teams across content marketing and events.
• Drive cross-functional initiatives with a bias for action and proactive execution.
• Balance strategic thinking with hands-on delivery in fast-moving environments.

Skills & Expertise

• Product Marketing & Go-to-Market Strategy
• Content Writing Editing & Marketing
• Journalism & Deep Reporting
• Community Building & Engagement
• Thought Leadership & Media Strategy
• Events & Webinar Marketing
• Newsletters & Email Campaigns
• Public Speaking & Panel Moderation
• Behavioural Science in Marketing
• Cross-functional Leadership

Ideal Candidate Profile

• Proven experience across product marketing editorial leadership and content-driven growth.
• Strong entrepreneurial track record in launching and scaling initiatives from the ground up.
• Comfortable working with senior stakeholders founders and global organisations.
• Exceptional storytelling ability with a sharp understanding of business and technology audiences.
• Thrives in fast-paced high-ownership environments with minimal supervision.
• Passionate about building communities not just campaigns.