Assistant E-Commerce Manager
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Job Location:
Monthly Salary:
Posted on:
3 hours ago
Vacancies:
1 Vacancy
Job Summary
Job Responsilibities:
Strategic Planning
- Participate in strategic planning and budgeting processes providing digital commerce expertise and insights.
- Develop comprehensive annual digital plans encompassing all channels and revenue levers across direct and indirect distribution
OTAs - In consultation with and subject to approval from the Director of Revenue:
- Manage relationships with Online Travel Agencies (OTAs) such as Expedia etc.
- Coordinate OTA strategy
- Optimize listings and manage content on all third-party websites.
- Monitor and analyze performance metrics to enhance visibility and conversions.
- Activate and manage digital tools on OTAs platforms ( Sponsored Ads Expedia Travel Ads Packages Visibility Boosters etc.)
Website Management - In consultation with and subject to approval from the Director of Marketing Communications:
- Oversee the design functionality and content of hotel websites ( and standalone websites) in consultation with and subject to approval from the Directorof Marketing Communications
- Optimise all websites for SEO and user experience while maintaining and adhering to brand standards
- Update websites regularly with current promotions events and content to drive bookings for Rooms F&B outlets and MICE
- Maintain consistent hotel and F&B presence across third-party platforms and booking channels (Google Chope Eatigo Quandoo etc.) ensuring information is up to date.
Digital Marketing & e-Commerce - In consultation with and subject to approval from the Director of Marketing Communications:
- Develop and implement comprehensive digital marketing strategies including SEO content marketing and email marketing with focus on Rooms F&B outlets and MICE
- Ensure brand consistency across all digital platforms (images videos descriptions offers etc.)
- Manage email marketing campaigns using third-party tools for Rooms F&B and other outlets in alignment with hotel strategy and corporate guidelines
- Manage and optimise all existing e-commerce channels including Oddle
- Identify implement and manage new distribution and sales channels for Rooms and F&B including food delivery platforms (Grab Foodpanda Deliveroo) marketplaces (Shopee Lazada) and social commerce (TikTok Shop Instagram Shop Facebook Shop)
- Execute live selling sessions and sales campaigns to drive commercial results
Social Media & Content Marketing - In consultation with and subject to approval from the Director of Marketing Communications:
- Execute social media campaigns and strategies to drive bookings and revenue
- Curate and create content for platforms including Facebook Instagram TikTok and RedNote with a focus on conversions and ROI
- Monitor social media channel performance and sentiment identify trends and gaps and provide recommendations to optimise commercial results
Reputation Management
- Monitor and manage the hotels online reputation by responding to guest feedback and identifying opportunities to improve guest experience in partnership with the Quality Manager
- Work with the Director of Guest Relations to address online guest complaints and issues promptly
Data Analysis and Reporting
- Analyze data from various digital platforms to track performance and identify opportunities for improvement.
- Measure and report the performance of all digital marketing campaigns and assess against goals.
- Prepare regular reports on key metrics such as website traffic conversion rates and revenue generated from digital channels.
- Monitor third party intelligence sources to identify revenue opportunities (OTA GDS market studies web tools and levers).
Qualifications :
Job Requirements:
Required experience & Skills
- Bachelors degree in Marketing Business Hospitality Management or a related field.
- 13 years of experience in e-commerce or digital sales
- Strong communication skills both verbally and in writing.
- Composed and confident in dealing with luxury clientele.
- Strong understanding of current digital marketing concepts.
- Strong understanding of SEO SEM and online marketing strategies.
- Ability to work in a fast-paced environment and manage multiple projects simultaneously.
- Knowledge of hotel management software and OTA platforms is a plus.
- Proficiency in web analytics tools (e.g. Google Analytics) and content management systems (CMS).
- Be familiar with the latest digital platforms to maximize revenues.
Personal Attributes:
- Strategic thinker with a proactive approach.
- Detail-oriented and highly organized.
- Creative and innovative mindset.
- Ability to work independently and as part of a team.
Remote Work :
No
Employment Type :
Full-time
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Growing Experience
- Conversion Optimization
- Google AdWords
- Hybris
- Magento
- Account Management
- SEO
- E-Commerce
- Analytics
About Company
As a pioneer in the art of responsible hospitality, the Accor Group gathers more than 45 brands, 5,600 hotels, 10,000 restaurants, and lifestyle destinations in 110 countries. While each brand has its own personality, where you will be able to truly find yourself, they all share a com ... View more
