Sr. Product Marketing Manager White Label Connected Devices

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The Sr. Product Marketing Manager Connected Devices is accountable for the end-to-end definition positioning lifecycle management and in-market success of T-Mobiles connected device portfolio including IoT devices wearables and trackers.

Each connected device is designed to solve specific customer problems and deliver measurable business outcomes including growth CLV expansion and sustainable margin performance. The Sr PMM identifies the intersection of customer unmet needs OEM/ODM hardware architecture companion app and cloud platform dependencies (T-Life SyncUP app backend services) and connectivity frameworks (5G LTE-M NB-IoT Wi-Fi Bluetooth eSIM) to ensure devices are scalable reliable and commercially successful.

This role partners across Portfolio Strategy Product LOBs Finance Supply Chain Care Retail Ops Platform/IT and OEM partners to manage connected devices from concept through end-of-life.

Responsibilities:

• Owns product marketing strategy for connected devices end-to-end.
• Defines and maintains MRDs translating customer problems and CX insights into feature-level requirements and success metrics.
• Identifies unmet customer needs and friction points through VOC activation data care drivers and performance analytics.
• Translates OEM/ODM hardware design companion application architecture cloud integration and connectivity frameworks into scalable product strategies and differentiated value propositions.
• Owns CX product testing from development to in market and EOL.
• Ensures connected device readiness across T-Life and related platform capabilities.
• Owns product positioning and works with internal marketing partners to define messaging/lifecycle planning from launch through EOL and migration.
• Lead cross-functional marketing teams across Product Sales Frontline Creative and Analytics to develop integrated go-to-market strategies that drive product adoption revenue growth and market share expansion.
• Aligns connected device portfolio to QGP targets and LOB growth strategies.
• Defines offer and promotion intent in partnership with LOBs and Finance; accountable for commercial success.
• Aligns product strategy to LRF assumptions margin targets and CLV impact.
• Understands demand planning allocation strategy and inventory health; escalates risks impacting performance.
• Tracks dashboards measuring adoption activation success retention impact CX signals and financial performance.
• Provides performance inputs into joint business reviews.
• Identifies operational or organizational issues impacting product success and drives improvement within sphere of influence.

Qualifications:

• 7 years of Product Management or Product Marketing experience in connected devices IoT ecosystems or hardware-enabled services.

• Bachelors Degree plus 7 years of related work experience OR Advanced degree with 5 years of related experience (Required)

Knowledge Skills and Abilities:

Product Lifecycle Management
Experience managing connected hardware-enabled products from concept through launch optimization and EOL. (Required)

Connected Device & OEM/ODM Knowledge
Working knowledge of device development cycles hardware architecture companion application and cloud platform integration and device connectivity across 5G LTE-M NB-IoT Wi-Fi Bluetooth and eSIM environments. (Required)

Customer Experience (CX) Management
Advanced understanding of connected device customer journeys including activation provisioning onboarding and ongoing usage. (Required)

Commercial & Financial Acumen
Demonstrated ability to align product decisions to QGP CLV LRF and margin objectives. (Required)

Communication & Influence
Ability to communicate clearly and influence cross-functional stakeholders including Product IT Finance Supply Chain and OEM partners. (Required)

Agile & Cross-Functional Collaboration
Experience partnering with development and platform teams in agile environments; ability to prioritize based on business and customer impact. (Required)

Technical Writing & Requirements Development
Strong MRD and feature documentation skills consumable by technical and business teams. (Required)

Business Analytics
Strong analytical ability to synthesize product performance data and identify growth or CX improvement opportunities. (Required)

• At least 18 years of age
• Legally authorized to work in the United States

Travel:
Travel Required (Yes/No): Yes

DOT Regulated:
DOT Regulated Position (Yes/No): No
Safety Sensitive Position (Yes/No): No

Base Pay Range: $121600 - $219400

Corporate Bonus Target: 20%

The pay range above is the general base pay range for a successful candidate in the role. The successful candidates actual pay will be based on various factors such as work location qualifications and experience so the actual starting pay will vary within this range.

At T-Mobile employees in regular non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus based on their role. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employees eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance. To find the pay range for this role based on hiring location T-Mobile our benefits exemplify the spirit of One Team Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. We cover all of the bases offering medical dental and vision insurance a flexible spending account 401(k) employee stock grants employee stock purchase plan paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave family building benefits back-up care enhanced family support childcare subsidy tuition assistance college coaching short- and long-term disability voluntary AD&D coverage voluntary accident coverage voluntary life insurance voluntary disability insurance and voluntary long-term care insurance. We dont stop there - eligible employees can also receive mobile service & home internet discounts pet insurance and access to commuter and transit programs! To learn about T-Mobiles amazing benefits check out.

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T-Mobile USA Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age race ethnicity color religion creed sex sexual orientation gender identity or expression national origin religious affiliation marital status citizenship status veteran status the presence of any physical or mental disability or any other status or characteristic protected by federal state or local law. Discrimination retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.

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