Brand Manager, HCPClinical Marketing
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Job Location:
Alameda, CA - USA
Monthly Salary:
$ 114000 - 228000
Posted on:
18 hours ago
Vacancies:
1 Vacancy
Job Summary
JOB DESCRIPTION:
- Career development with an international company where you can grow the career you dream of.
- Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
- An excellent retirement savings plan with a high employer contribution.
- Tuition reimbursement the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelors degree.
- A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
- A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity working mothers female executives and scientists.
The Opportunity
This position works out of our Alameda CA location in the Diabetes Care division where we are focused on helping people with diabetes manage their health with life-changing products that provide accurate data to drive better-informed decisions. Were revolutionizing the way people monitor their glucose levels with our new sensing technology.
As the Brand Manager HCP Marketing you will be responsible for using agility creativity and strong project management skills.
What Youll Work On
Be a US product and market expert providing in-depth knowledge of market trends and dynamics competitive landscape critical market success factors and customer needs. Able to understand and formulate insights from primary and secondary market research and applies learning to marketing execution.
Serve as the US HCP marketing lead on key product launches and marketing programs and execute plans delivering on product/program positioning messaging sales resourcing and education. Briefs and manages agencies and vendors to deliver executions as needed.
Act as a product and clinical expert.
Contribute to messaging development and competitive planning
Utilize customer insights and other data sources to inform content development
Comply with regulations and requirements company policy operating procedures processes and task assignments including navigating the process of Legal Regulatory and OEC.
Key Success Factors:
- Strong influence management skills - effectively influences colleagues to both understand and execute strategic positioning and tools to support product portfolio
- Excellent communication skillshas frequent contact with key opinion leaders and broad customer contact as well as interfaces with senior-level management from cross functional groups and geographies to facilitate product related decisions. Ability to translate product clinical and scientific information into meaningful Consumer and Healthcare Professional messaging
- Strong team playerability to work as a key member of the US marketing team who is accountable to global strategic marketing leadership team as well as the product division and geographical marketing
- Strong leadership skillsability to function as the marketing lead on product marketing commercial and pipeline development
- Project management skillsability to manage complex projects and programs. Ability to pull the appropriate level functional and geographic functions together to support initiatives.
- Product and Clinical Competencies Advanced clinical competency with the ability to interpret synthesize and accurately translate clinical evidence product performance data and scientific literature into clear compelling and compliant marketing messages that resonate with both clinical and nonclinical audiences.
Required Qualifications
- Bachelors Degree with at least 3-5 years related experience with at least one year of experience in marketing or product management or MBA with 1-3 years of related experience.
- HCP/Clinical marketing experience required
Preferred Qualifications
- Product management experience in medical products or services preferred.
- Strong presentation & communication skills strategic planning critical thinking and analysis of market conditions.
Learn more about our health and wellness benefits which provide the security to help you and your family live full lives: your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer committed to employee diversity.
Connect with us at on LinkedIn at and on Facebook at
The base pay for this position is
$114000.00 $228000.00In specific locations the pay range may vary from the range posted.
JOB FAMILY:
Product Management
DIVISION:
ADC Diabetes Care
LOCATION:
United States > Alameda : Plaza 6 Building
ADDITIONAL LOCATIONS:
WORK SHIFT:
Standard
TRAVEL:
Yes 15 % of the Time
MEDICAL SURVEILLANCE:
No
SIGNIFICANT WORK ACTIVITIES:
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day) Keyboard use (greater or equal to 50% of the workday)Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.
EEO is the Law link - English: EEO is the Law link - Espanol: Experience:
Manager
Key Skills
- Business Development
- Graphic Design
- Communication Strategies
- CRM
- Online
- Market Research
- Project Management
- SEO
- Content Marketing
- ROI
- Creative concepts
- Actionable Insights
- KPI
- Analytics
About Company
WHO WE ARE CREATING LIFE-CHANGING TECHNOLOGY From removing the regular pain of fingersticks as people manage their diabetes to connecting patients to doctors with real-time information monitoring their hearts, from easing chronic pain and movement disorders to testing half the world’s ... View more
