Head of Marketing DACH (all genders)
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Job Location:
Monthly Salary:
Posted on:
18 hours ago
Vacancies:
1 Vacancy
Job Summary
Job Title
Head of Marketing DACH (all genders)Job Description
The DACH Marketing Leader is responsible for developing and executing a comprehensive customercentric healthsystem marketing strategy for the Zone working closely with crossfunctional teams to drive impactful market activation. The role leads a team of marketing and communication professionals ensuring effective execution strong collaboration and continuous development.
Your role:
Develop and deliver a comprehensive healthsystem marketing plan for key customer segments ensuring alignment with business and sales objectives.
Collaborate with crossfunctional teams to drive integrated planning secure stakeholder insights and refine longterm strategic direction.
Oversee demandgeneration campaigns monitor performance metrics and enhance targeting engagement and conversion outcomes.
Coordinate all marketing activities related to product launches and promotions managing the full lifecycle of thirdparty and proprietary events.
Enable targeted audiencebased activation by aligning global marketing strategies with specific needs of the DACH zone.
Lead marketing budget negotiations and maintain diligent oversight of spending in partnership with Finance.
Manage develop and coach a team of marketing and communication professionals ensuring high performance and effective daily operations.
Drive proactive PR and communications efforts for the zone aligned with the marketing plan and strategic priorities.
You should bring the following:
Masters degree in Marketing Digital Marketing Business Administration ECommerce Management or equivalent.
510 years of experience in marketing roles.
Strong capabilities in campaign brand and integrated marketing management.
Expertise in marketing analytics and customer segmentation/targeting.
Proven experience in sales enablement and omnichannel customer engagement.
Leadership skills with experience in people and budget management.
MedTech or healthcare industry knowledge
fluency in German and English
Philips benefits for you:
Annual leave: 30 days
Mobility and devices: subsidized Germany ticket leasing opportunities for private use (bicycles cars smartphones)
Philips University & Philips in Balance: Wide range of professional training courses and for personal development & Healthcare
Philips Pension Fund: Employer-funded pension plan
Partnerzeit two paid weeks off after your partner has given birth
Philips MyShop: Discount on Philips products
Meals: Free drinks and low prices in our canteen and Café Philistro
Culture: Informal culture a paid day for voluntary work various team/cultural activities (on sustainability diversity ...) etc.
How We Work Together
We believe that we achieve better results when we work together rather than apart. For this role this means to be on-site at least 3 days a week.
About Philips
We are a health technology company. We built our entire company around the belief that every human matters and we wont stop until everybody everywhere has access to the quality healthcare that we all deserve. With patient safety and Quality as our fundamental premise we focus on regulatory requirements and quality standards in our daily work. Do the work of your life to help the lives of others.
Learn more about our business.
Discover our rich and exciting history.
Learn more about our purpose.
If youre interested in this role and have many but not all of the experiences needed we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our commitment to diversity and inclusion here.
#LI-OFFICE
Required Experience:
Director
Key Skills
- Digital Marketing
- Performance Marketing
- B2B Sales
- Marketing
- SAAS
- Growing Experience
- Customer Acquisition
- Multichannel Marketing
- Affiliate Marketing
- Team Management
- Public Speaking
- Lead Generation
About Company
Philips has been revolutionizing lighting for over 125 years. We pioneered the world changing development of electric light and LED, and are now leading the way in intelligent lighting systems. Our deep understanding of how lighting positively affects people, enables us to deliver inn ... View more
