Director of Downstream Marketing, Global Imaging

Waukesha, WI - USA

Yearly Salary: $ 145600 - 218400

Posted on: 18 hours ago

Vacancies: 1 Vacancy

Job Summary

Job Description Summary

The Director of Downstream Marketing for Imaging is an innovative and motivated leader responsible for shaping how the Imaging portfolio is positioned and activated in the market. This role provides business-level downstream direction across modalities ensuring clear consistent narratives and high-quality launches that support global growth.

The Director leads the modality-level downstream leaders and partners closely with Product Marketing Regional Marketing Commercial and Digital teams. This role focuses on go-to-market excellence alignment across teams and helps turn product launches into sustainable market excellence. This role will also help shape the cross-product narrative building out compelling reasons to believe in our why and helping to translate strategy into creative market-facing impact.

GE HealthCare is a leading global medical technology and digital solutions innovator. Our purpose is to create a world where healthcare has no limits. Unlock your ambition turn ideas into world-changing realities and join an organization where every voice makes a difference and every difference builds a healthier world.

Job Description

Imaging-Level Downstream Direction

Defines and manages the marketing strategy and planning process and ensures that this set into effective go-to-market strategies that emboldens impact

Establish a clear point of view on how downstream marketing should contribute to Imaging businessobjectives;setting and drivingdownstream marketing direction for the Imaging portfolio across modalities.

Aligns andtranslatesImaging business priorities andmodalityproduct marketingstrategiesinto clear guidance for market-facing execution.

Ensure a consistent approach to positioning launches and lifecycle marketing across modalities.

Disproportionately manages priorities tofocus attention and effort on the most important portfolio prioritiesand highest impact drivers.

Cross-Imaging Narrative & Positioning

Shapemaintainandregularly reviewthe Imaging-level narrative that explains the value of the portfolio and how offerings fit together.

Define simple messaging frameworks that modality teams can use to tell aligned differentiated stories.

Review and guide modality-level messaging to avoid conflicting or unclear messages in the market.

Lead development of shared Imaging narratives used in major launches and senior-level customerengagements;including critical positioning for annual commercial incentives/campaigns andmarket leading events.

Launch & Portfolio Coordination

Define and manage clear launch readiness process and planningproviding teamdirection and oversight for major launchesgrowthand lifecycle initiatives across Imaging.

Maintain Imaging segment oversight on the annual calendar and critical milestones throughout the planning cycle to ensureeffective coordinationof timing messaging and readiness across modalities and regions.

Promote reuse of launch approaches tools and lessons learned to improve consistency and efficiency.

Oversee and drivecross-portfolio or high-visibility launches as needed.

Team Leadership &Matrix Management

Build inspireandmotivate a high-performing marketing organization.

Create cleardevelopment plans and provide ongoing coaching fordownstream marketing leaders across the Imaging portfolioto drive world class marketing efforts.

Set clear expectations for execution quality collaboration and accountability.

Encourage shared ways of working common standards and continuous improvement across teams.

Act as a connector across teams to ensure downstream marketing is aligned practical and grounded in market reality.

Bring a portfolio and customer perspective into planning launch reviews and business discussions.

Partner with Marketing Analytics Regional teams and Commercial stakeholders to define and review meaningful indicators of marketing impact.

Use performance insights to understand what is driving awareness adoption and portfolio pull-through across modalities.

Leadership Attributes

Human kind andpeopleorientedleader who builds trust and fosters an inclusive environment

Customer-first mindset with strong commercial curiosity

Clear communicator who simplifies complexity into strong narratives

High ownership and follow-through; thrives in fast-paced environments

Strong collaborator who influences across a matrixbuilding alignment and mobilizing diverse team members to deliver outcomes effectively

Continuous learner with a bias for improvement and experimentation

Comfortable operating with ambiguity and making informed trade-offs

Qualifications

Bachelors degree in Marketing Business Communications Science Engineering or a related field.

12 years of experience in downstream marketing product marketing or commercial marketing in a complex B2B or healthcare technology environment.

Experience leading downstream marketing across multiple products orregions and markets worldwide.

Demonstrated people leadership experience in a matrixed organization.

Strong collaboration and influencing skills across functions and regions.

Excellent communication storytelling and influencing skills.

Strong Commercial acumen ability to turn marketing actions into commercial results. Connecting all activities from end-to-end with results.

Preferred

MBA or advanced degree.

Experience in diagnostic imagingmedtech or regulated healthcare markets.

Experience working closely with regional marketing teams in a global environment.

Familiarity with value-based selling and enterprise buying dynamics.

Experience partnering with marketing analytics or commercial teams to assess downstream impact.

Experience building or scaling downstream marketing practices frameworks or standards.

We expect all employees to live and breathe our behaviors: to act with humility and build trust; lead with transparency; deliver with focus and drive ownership always with unyielding integrity.

Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything youd expect from an organization with global strength and scale and youll be surrounded by career opportunities in a culture that fosters care collaboration and support.

GE HealthCare offers a great work environment professional development challenging careers and competitive compensation. GE HealthCare is anEqual Opportunity Employer .Employment decisions are made without regard to race color religion national or ethnic origin sex sexual orientation gender identity or expression age disability protected veteran status or other characteristics protected by law.

GE HealthCare will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).

While GE HealthCare does not currently require U.S. employees to be vaccinated against COVID-19 some GE HealthCare customers have vaccination mandates that may apply to certain GE HealthCare employees.

We will not sponsor individuals for employment visas now or in the future for this job opening. For U.S. based positions only the pay range for this position is $145600.00-$218400.00 Annual. It is not typical for an individual to be hired at or near the top of the pay range and compensation decisions are dependent on the facts and circumstances of each case. The specific compensation offered to a candidate may be influenced by a variety of factors including skills qualifications experience and addition this position may also be eligible to earn performance based incentive compensation which may include cash bonus(es) and/or long term incentives (LTI). GE HealthCare offers a competitive benefits package including not but limited to medical dental vision paid time off a 401(k) plan with employee and company contribution opportunities life disability and accident insurance and tuition reimbursement.

Additional Information

GE HealthCare offers a great work environment professional development challenging careers and competitive compensation. GE HealthCare is anEqual Opportunity Employer . Employment decisions are made without regard to race color religion national or ethnic origin sex sexual orientation gender identity or expression age disability protected veteran status or other characteristics protected by law.

Relocation Assistance Provided: No

Application Deadline: February 17 2026

Required Experience:

Director

Job Description SummaryThe Director of Downstream Marketing for Imaging is an innovative and motivated leader responsible for shaping how the Imaging portfolio is positioned and activated in the market. This role provides business-level downstream direction across modalities ensuring clear consisten...