Sr Analyst, Marketing Insights & Analytics

About Gusto

At Gusto were on a mission to grow the small business economy. We handle the hard stufflike payroll health insurance 401(k)s and HRso owners can focus on their craft and customers. With teams in Denver San Francisco and New York were proud to support more than 400000 small businesses across the country and were building a workplace that represents and celebrates the customers we serve. Learn more about our Total Rewards philosophy.

About the Role:

The Senior Marketing Analyst will be responsible for analyzing marketing data developing insights and providing recommendations to enhance marketing strategies and campaigns. This role requires a strong analytical background proficiency in marketing analytics tools and the ability to communicate complex data in a clear and actionable manner. The ideal candidate will have a proven track record in marketing analysis and a passion for driving business growth through data insights.

Key Responsibilities:

Data Analysis and Insights:

• Analyze marketing data to identify trends patterns and insights that inform marketing strategies.
• Evaluate the performance of marketing campaigns across various lead sources.
• Develop and maintain marketing dashboards and reports to track key performance indicators (KPIs).
• Conduct ROI analysis on marketing initiatives and recommend optimization strategies.

Reporting and Visualization:

• Create and present detailed reports and visualizations to communicate marketing performance to stakeholders.
• Use tableau to illustrate key findings and trends.
• Provide actionable insights and recommendations to improve marketing effectiveness.

Collaboration and Strategy:

• Collaborate with marketing sales product marketing and finance teams to align marketing strategies with business objectives.
• Work with data scientists and data engineering to develop predictive models and required data architecture.
• Support the development and execution of customer segmentation and targeting strategies.

Market Research and Competitive Analysis:

• Partner with UXR to identify key customer trends analyze market conditions to inform marketing strategy and positioning.
• Provide insights into market opportunities and threats.

Qualifications:

Education:

• Bachelors degree in Marketing Business Statistics analytics Data Science or a related field.
• Masters degree preferred.

Experience:

• 6 years of experience in marketing analytics business intelligence or a related field.
• Proven expertise in data analysis statistical modeling and data visualization.
• Experience in a marketing-focused industry (e.g. retail e-commerce technology) is a plus.

Skills:

• Proficiency in analytics tools (e.g. Google Analytics Adobe Analytics) and data visualization tools (e.g. Tableau Power BI).
• High proficiency in SQL
• Strong analytical and problem-solving skills with a keen attention to detail.
• Excellent communication and presentation skills.
• Ability to work collaboratively in a fast-paced cross-functional environment.
• Familiarity with marketing automation and CRM systems.

Our cash compensation amount for this role is targeted at $157960 - $193500 in San Francisco and New York and $129975 - $159000 in Denver and most remote locations. Final offer amounts are determined by multiple factors including candidate experience and expertise and may vary from the amounts listed above.

Gusto has physical office spaces in Denver San Francisco and New York City. Employees who are based in those locations will be expected to work from the office on designated days approximately 2-3 days per week (or more depending on role). The same office expectations apply to all Symmetry roles Gustos subsidiary whose physical office is in Scottsdale.

Note: The San Francisco office expectations encompass both the San Francisco and San Jose metro areas.

When approved to work from a location other than a Gusto office a secure reliable and consistent internet connection is required. This includes non-office days for hybrid employees.

Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds not just because its the right thing to do but because it makes our company stronger. If you share our values and our enthusiasm for small businesses you will find a home at Gusto.

Gusto is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race color religion national origin age sex (including pregnancy childbirth or related medical conditions) marital status ancestry physical or mental disability genetic information veteran status gender identity or expression sexual orientation or other applicable legally protected characteristic. Gusto considers qualified applicants with criminal histories consistent with applicable federal state and local law. Gusto is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. We want to see our candidates perform to the best of their ability. If you require a medical or religious accommodation at any time throughout your candidate journey please fill out this form and a member of our team will get in touch with you.

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