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Job Function:
MarketingJob Sub Function:
Product ManagementJob Category:
People LeaderAll Job Posting Locations:
Prague CzechiaJob Description:
Job Description Summary Individual contributor who is a developing subject matter expert who works independently with minimal supervision. Oversees strategic initiatives for the marketing area and streamlines operations and marketing activities. Facilitates open communication and strengthens industry relationships and maximizes the impact of the marketing plan.
Job Description
The Product Manager is an individual contributor a subject matter expert working independently with minimal supervision. Serves as the subject matter expert on Product Management strategy and provides advanced insights into market performance and product trends. Acts as a thought leader on product development and drives data driven solutions for stakeholders and customers. Leverages analytics and reporting to develop go-to-market strategies for new products. Product manager is responsible for daily Product Management operations under minimal supervision. Executes the Product Management strategy and employs a customer-centric approach that incorporates the latest innovations in research and development. Creates presentations and reports that highlight key performance indicators and reflect the complexities of the market. Incorporates industry best practices into recurring Product Management processes. Utilizes predictive analytical tools to forecast product performance in the market and recommend product this role you will also lead the cross functional brand and TA teams collaborating with the Medical Affairs Market Access ΒΙ functions and other sales and marketing teams to search for new opportunities through systematic assessment of market trends unmet customer needs and competitive activity. Product Manager develops leads and ensures execution of business plans to meet future needs and expectations. Responsibilities include development of short-term tactical sales and Brand/Product Management marketing plans and contributes to longer-term tactical plans. Ensures brand integrity by leading efforts across multiple functions and channels. Implements tactical plan by providing appropriate promotional materials. Works across all elements of the marketing mix and uses appropriate channels of communication. Monitors and controls budget to access promotional effectiveness. Works productively with external agencies and cross functional groups within the organization. Ensures completion of market analysis and monitors competitive activity. Develops new concepts and products; portfolio management and prioritization of new opportunities through financial modeling and gap analysis. Builds strong network with key opinion leaders and monitors industry developments impacting business. Develops innovative marketing programs based on brand/product strategies and implements through staff.
Essential duties and responsibilities:
Develops commercial tactics and messages plans to drive optimal launch and best brand positioning at local level aligned with the EMEA brand strategy and product positioning
Lead the cross functional brand/TA teams
Is responsible for monitoring the brand performance at local level and providing standard KPIs and metrics in collaboration with all relevant stakeholders
Leads the implementation of the segmentation targeting channel and marketing mix strategy taking into consideration customer needs and ensuring that relevant customer information is entered and maintained in iConnect and other relevant tools
Analyzes market research planning insights and execution
Business planning - updates forecasting product sheets marketing mix analysis strategic planning.
To develop and monitor products budget. Ensures expenses stay within budget understanding the impact on the product contribution statement.
To develop partnerships with the medical societies opinion leaders to deliver on key projects. Leverages own network of KOLs and key stakeholders to build and monitor company/ brand loyalty.
Ensure HCC and legal requirements (Fair Market Value Transfer of Value rules Promotional Materials rules) are fully understood appropriately managed and complied with when planning projects developing materials executing projects and contracting vendors
Maintain in the highest standards of ethics quality compliance and accountability: compulsory training must be completed on time she/he should act in accordance with the Quality & Compliance Core Objective and help others do the same when there is an opportunity.
Requirements (knowledge education skills):
University degree in a relevant field life sciences business
5 years experience in brand / Theapeutic area management within pharmaceutical business
Experience in orchestrating cross-functional teams in a competitive environment
Knowledge of particular TA portfolio will be additional asset
High level of project management
Leadership Empathy Open communication
Strategic thinking and understanding of the self-contribution to the overall business success at the local and regional level
Persistence in the face of obstacles or challenges
High level of ethical standards in business
Native local speaker and fluent English knowledge of both spoken and written
Required Skills:
Preferred Skills:
Brand Marketing Brand Positioning Strategy Collaborating Communication Consulting Customer Centricity Customer Intelligence Data Analysis Data-Driven Decision Making Developing Others Execution Focus Financial Analysis Inclusive Leadership Leadership Presentation Development Product Improvements Product Management Product Strategies Strategic Thinking Team ManagementRequired Experience:
IC
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