Content & Communications Manager
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Job Location:
Lawrence, KS - USA
Monthly Salary:
Not Disclosed
Posted on:
15 hours ago
Vacancies:
1 Vacancy
Job Summary
Title:Content & Communications Manager
Department:Marketing & Communications
Reports To:Director of Marketing & Communications
SupervisoryPosition:No
FLSA Status: Exempt
Employment Type:Full-Time
Location:Hybrid (3 days/week in Lawrence MA)
BabilouFamilyUSis part of the globalBabilouFamilynetwork and brings a local community-focused approachto early childhood education throughourLittle Sprouts Building Blocks and are looking for a proactive and collaborative team member who will support our mission and contribute meaningfully to this & Communications Managerwillown ourbrandstorytelling across digital and internal everything from content strategy to execution developing the frameworks and calendars that power consistent highimpact communication.
Our work is guided by oureducationalapproachSustainable Educationwhich bridges research and daily practice to help children thrive and lay the foundation for lifelong what we like to callthe science of children. Everything we do is rooted in research about how young minds growhow they learn connect and build the skills that last a also lead ourHONORvalues:Humility Open-Mindedness Nurture Ownership and guiding frameworkfosters an environment where educators children families and partners feel valued empowered and inspired to grow.
What We Will Achieve Together:
- Consistent Messaging.Bring our three school brands to life through consistent messaging and tone across all parent-facing channels.
- ShowcaseQuality.Showcaseour educational valuefrom infancy throughpre-Kandestablishour schools as a topchoice for families.
- Build Trust.This role will communicate with parents in a way that builds trust and enhances the full parent journey.
What youll do:
- Content Strategy & Calendar Ownership
- Develop and manage a cross-channel content strategy aligned to enrollment goals
- Create andmaintaina content calendar spanning social media email website and key campaigns
- Ensure consistent messaging and tone across all parent-facing channels
- Social Media
- Own social media content end-to-end: planning writing scheduling and posting
- Monitor and moderate comments and messages escalating as needed
- Partner with design and agency teams on creative assets
- Track engagement and helpoptimizecontent over time
- Parent-Facing Content & CRM
- Own B2C nurture journeys for prospective and enrolled families
- Write andoptimizeemail campaigns automated nurture series and CRMcommunications
- Collaborate with marketing operations to improve performance and conversion
- Website & Content Management
- Managewebsite content updates and new page creation
- Write and edit parent-facing copy that is reassuring approachable andenrollment focused
- Ensure contentremainsaccurateand on brand across locations and programs
- Creative & Collateral Development
- Collaborate with external design agencies to produce brochures flyers ads and
- Digital Assets
- Write creative briefs and provide thoughtful feedback
- Translate strategy into clear compelling parent-friendly messaging
- Other job-related duties ortasks asassigned
Required & Preferred Qualifications:
- 47 years of experience in content marketing communications or lifecyclemarketing
- Strong B2C writing experience (parent- family- or education-focused a plus)
- Experience owningcontent calendars and managing content across multiplechannels
- Hands-on experience with social media management and moderation
- Comfortable working in a lean fast-moving team
- Organized proactive and comfortable taking initiative
- Experience working with creative or design agencies is a plus
- Writing Samples: Please include 12 writing samples that demonstrate B2Ccommunication ideally for parents or families (email web or social)
Work Environment & Physical Requirements:
- Lift or move items up to20 lbs
- Work in environments where children families and staff are present
- Travel locallyuptoto25% of the time
$70000 - $80000 a year
The compensation range represents Babilou Family USs intention for this position. Actual offers may vary based on experience education and other business factors.
Were Growing! Babilou Family US is a subsidiary of Babilou Family a global network of 1200 early education and child care centers operating as Little Sprouts LLC Building Blocks Early Learning Centers and Heartworks Early Education. We provide award-winning early education and child care across 41 New England schools. Through the experience and talents of over 1000 early education professionals and in partnership with nearly 4500 families we are on a meaningful journey to create optimal learning spaces where children ages 0-5 can learn grow and thrive.
Legal Notice
We are an equal opportunity employer and value a workplace where everyone feels welcome. Employment here is offered on an atwill basis meaning either the employee or the company may end the relationship at any time with or without cause or notice consistent with applicable state and federal laws.
We may use artificial intelligence (AI) tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed please contact us.
Required Experience:
Manager
Key Skills
- Income Tax
- General Maintenance
- Content Writing
- Flash
- Application Programming
About Company
Little Sprouts is not just a day care. We're an award-winning network of early education and child care schools in New England.
