Sr. Paid Media Manager

Atlanta, GA - USA

Monthly Salary: Not Disclosed

Posted on: 11 hours ago

Vacancies: 1 Vacancy

Job Summary

Description

Department: Paid Media

Reports To: Director of Paid Media

Who We Are:

Acadia is a digital growth platform for mid-market disrupters. We specialize in traffic acquisition conversion optimization branding and web development. Headquartered in Atlanta were a tight-knit and fast-growing team of creative strategists analysts and marketers driven to make a real impact for our clients and communities.

Who You Are:

Youre an experienced data-driven marketer with 35 years of hands-on paid media experience. You have strong analytical chops a creative mindset and thrive in a fast-paced agency setting. Youre passionate about driving results and collaborating across teams.

What Youll do:

Develop the strategic direction of paid media advertising accounts on multiple platforms including Google Microsoft Meta LinkedIn TikTok and/or Amazon for a variety of clients
Articulate strategy both verbally and through written communication to the account management team and client POCs
Create new ad campaigns ad groups and ad accounts
Analyze ad campaign performance diagnose issues affecting performance and make necessary adjustments to achieve client goals
Perform regular campaign maintenance with an aim to deliver on client goals and provide a high quality of work.
Conduct research on keywords audience demographics and competitors
Generate reports on key performance indicators (KPIs) conversions revenue tracking and other aspects of paid media advertising.
Provide creative ad copy and display ad templates
Responsible for monitoring staffing & resourcing needs within designated portfolio of clients
Active mentorship management and coaching of direct reports
Accountable for fostering a positive team environment and embodying our shared values of Candor Community Curiosity and Can pace with paid media advertising and digital marketing industry trends and developments

Qualifications

What youll bring:

35 years of paid media experience (agency experience preferred)
Expertise in Google Ads (Performance Max Demand Gen YouTube) Meta Ads Manager
Proficiency in Excel including pivot tables and data analysis
Strong understanding of digital measurement strategies (conversion APIs Floodlight tags GA4 setup etc.)
Excellent communication and presentation skills
Proven track record of campaign optimization and measurable results
Preferred:
Google Ads Meta and Google Analytics certifications
Experience with platforms like Bing LinkedIn TikTok and Amazon Ads
Familiarity with tools like SEMrush Keyword Planner

What we offer - The Perks

A work environment that enthusiastically encourages creativity risk-taking and growth.
Paid Holidays
Paid vacation and sick time
We are closed Christmas Eve through New Years Day
Solid Health Benefits (medical dental and vision insurance)
401k Match
Equity for All Program
Opportunity for growth that is second to none in the industry
Flexible working hours
Paid time off
Floating holiday
And more.

Heres how we live our values at Acadia

Can-do: We dedicate ourselves to helping our clients and co-workers reach their fullest potential. We demonstrate courage and urgency to find and take ownership.
Curiosity: We show genuine interest. We are the first to ask why the first to research and the first to understand. We ask questions until we find the path to conquer obstacles and build solutions
Candor: We are honest and transparent in all our actions. We strive to foster positive and mutually beneficial relationships where respect and humanity thrive.
Community: We will make lives better for those people clients and other deserving causes that we care deeply about.

Acadia is committed to equal employment opportunity regardless of race color ancestry religion sex national origin sexual orientation age citizenship marital status disability gender identity or Veteran status. We believe that the more diverse we are the more creative our work will be!

Required Experience:

Manager

DescriptionDepartment: Paid MediaReports To: Director of Paid MediaWho We Are:Acadia is a digital growth platform for mid-market disrupters. We specialize in traffic acquisition conversion optimization branding and web development. Headquartered in Atlanta were a tight-knit and fast-growing team of ...