Manager, Digital Product

As Manager Digital Product this person will balance customer-obsessed creativity with a strong technical foundation and a data-driven mindset to elevate how our brand and products come to life this cross-functional role youll help shape and execute the digital product strategy - prioritizing features that enhance the customer experience deepen engagement and deliver measurable business impact. Youll partner closely with the Director of Digital Product to define the long-term vision for our website while also managing the day-to-day execution of product deployments. Passionate about solving customer pain points and anticipating future needs youre equally motivated by building and testing innovative new features as you are by fixing bugs - knowing that every detail contributes to a more seamless and valuable site experience.

This position will have the opportunity to work predominantly from either our Summit NJ HQ or NYC office but will need to be at HQ for key team and cross-functional in-person meetings. You will report to the Director of Digital Product.

Responsibilities:

• Own the entire product lifecycle from discovery and technical scoping through launch optimization and performance tracking to deliver best-in-class digital experiences that address customer needs and meet defined business goals.
• Collaborate closely with Design Engineering and HQ stakeholders to cultivate a culture of experimentation and iteration viewing every win or setback as a learning opportunity.
• Translate customer insights and technical considerations into clear actionable product specifications that guide development and drive impact.
• Act as the daily point of contact for the Engineering team by attending standups writing detailed requirements and QAing features to ensure high-quality timely delivery.
• Own backlog management working with Engineering to prioritize initiatives while ensuring tickets are well-documented up to date and aligned with business priorities.
• Assess and size product opportunities to support roadmap decisions that focus on driving measurable business outcomes.
• Mine user feedback to uncover insights diagnose pain points and inform the product roadmap with a customer-first lens.
• Conduct user interviews and usability testing to validate hypotheses and inform product design decisions that enhance a users experience.
• Develop deep Boll & Branch product expertise to build features that elevate brand storytelling and integrate the online and in-store experience.
• Maintain a strong pipeline of testing ideas and execute a robust A/B testing strategy focused on improving site conversation rate and revenue growth.
• Monitor e-commerce funnel KPIs daily to summarize site performance as well as identify opportunities and issues that require action.
• Stay on top of the competitive landscape identifying industry best practices emerging trends and innovation opportunities to inform product strategy.
• Be a proactive hands-on problem solver and cross-functional leader adept at juggling priorities motivating teams and driving execution.
• Deliver executional excellence for all projects (no project is too big or too small).

Requirements:

• 4 years experience working in a modern direct-to-consumer e-commerce organization.
• 2 years experience in a product management role within a fast-paced agile team.
• Demonstrated success in overseeing all elements of the product development lifecycle.
• Strong analytical mindset with a passion for hypothesis-driven development and data-informed decision-making.
• Proven ability to define track and act on product KPIs to drive performance.
• Proficiency in e-commerce platforms (e.g. Shopify) and web analytics tools (e.g. Mixpanel Google Analytics).
• Deep understanding of digital customer journeys with a strong ability to translate insights into clear roadmaps and technical requirements.
• Hands-on experience with A/B testing user research and experimentation frameworks to validate ideas and optimize experiences.
• Ability to quickly understand simplify internalize and communicate complex or technical concepts.
• Collaborative team player able to work effectively across all departments to meet goals and deadlines.
• Exceptional organizational and project management skills with the ability to manage multiple priorities under tight deadlines.
• Ability to maintain a keen attention to detail multitask handle pressure and meet deadlines in a fast-paced entrepreneurial environment.
• A positive optimistic can-do attitude willing to jump in to support teammates.
• Hands-on experience using enterprise project management and issue/task tracking tools such as Jira Asana Monday and Trello.
• Experience working with personalization or testing operating systems like AB Tasty or Optimizely is a plus.
• Experience with Segment and Looker is a plus!

The primary location for this role is based in our Summit NJ headquarters. We believe our business and our culture are strongest when we work together in person. We also know that its helpful to have flexibility to work remotely. Currently we are operating under a hybrid model whereby all teams work in an office a minimum of two days per week (Tuesdays/Thursdays) and may be provided flexibility to work from home on other days. There may be times when youre asked to work in our NYC office because its in the best interest of our business or your team.

The annual base salary range for this role is $75000 to $130000 (new hires are typically brought into the organization between the minimum to midpoint of the salary range posted depending on qualifications internal equity and the budgeted amount for the role). It is important to note that our salary ranges are based on paying competitively for our size industry and the market and are one part of the total rewards that we provide. Individual pay rate decisions are based on several factors including qualifications for the role experience level skillset scope of the role and internal peer addition to your base compensation you may be eligible to be part of the Companys annual bonus program with a non-binding Company and individual performance-based target bonus.

This role is not eligible for relocation assistance. Additionally Boll & Branch will not commence an immigration case or sponsor an individual for this position (for example H-1B or other employment-based immigration).

The above is a comprehensive but not exhaustive description of requirements and expectations that may evolve over time based on business needs. You must be able to complete all physical requirements of the job with or without a reasonable accommodation.

What We Offer:

• Medical Dental Vision and Life/AD&D insurance
• Commuter Benefits HSA/FSA STD/LTD and Employee Assistance Program
• Family-Planning Services Gender-affirming healthcare and Health Advocacy Program
• Fitness Reimbursement Program 401(k) Paid Time Off and an Employee Discount

About Boll & Branch:

At Boll & Branch we dont make bedding like everyone else. We make it better.

In 2014 our founders Scott and Missy Tannen challenged every conventional standard in the textile industry creating a new supply chain that prioritized thread quality not thread count. By investing exclusively in 100% organic raw materials from the start we became the first bedding company ever to be Fair Trade Certified. Today we keep five commitments at the heart of everything we do. We are:

• Cultivators of the Highest Quality Threads
• Pioneers in 100% Organic Cotton
• Free from Toxins at Every Step
• 100% Traceable from Farm to Finish
• Committed to Fair and Ethical Treatment for All

Boll & Branch has over 150 employees and we are headquartered in Summit NJ with a second office in New York NY and a dedicated Photo Studio in New Providence 2019 to propel our growth we raised $100M from L Catterton a leading consumer goods private equity fund. We are also progressively expanding our retail and wholesale footprint. While the heart of our business lies in the direct-to-consumer online model we also have several retail stores around the country as well as partnerships with Bloomingdales and Nordstrom.

Boll & Branch LLC is an equal opportunity employer.