Director of Marketing Orchestration & Audience Strategy

Were in an unbelievably exciting area of tech and are fundamentally reshaping the data storage industry. Here you lead with innovative thinking grow along with us and join the smartest team in the industry.

This type of workwork that changes the worldis what the tech industry was founded on. So if youre ready to seize the endless opportunities and leave your mark come join us.

THE ROLE

At Pure Storage we are redefining how data-driven marketing scales. We are looking for a Director of Marketing Orchestration & Audience Strategy to lead a high-impact team responsible for transforming our data cloud into personalized world-class buyer journeys. Your team will be the central experts responsible for engineering building and optimizing automated personalized buyer and buyer journeys across all channels.

This role acts as the critical link between Marketing Data Strategy and Campaign Execution translating audience intelligence from the Customer Data Platform (CDP) into real-time high-impact interactions. The goal is to move Pure Storage Marketing beyond traditional campaigns into insight-driven event-triggered buyer experiences.

Leveraging our modern stackcentered around Hightouch and Snowflakeyou will bridge the gap between technical data strategy and creative campaign execution. You arent just managing tools; you are architecting the logic that determines how when and why we engage with our customers across the entire global lifecycle.

WHAT YOULL DO

Strategic Audience Architecture

• Segment Ownership: Design and maintain a global library of high-fidelity audience segments within Hightouch ensuring a single source of truth for targeting across all regions.
• Data Activation: Partner with the Marketing Technology & Data Strategy leader to identify new data signals (individual and buying group behavior; and account intent and firmographics) required to power sophisticated orchestration.
• Governance & Hygiene: Establish global standards for audience naming suppression logic and frequency capping to ensure a premium customer experience.

Journey Design & Orchestration

• Use Case Development: Work with integrated marketing team and journey managers to design and prioritize user stories; and translate into requirements for the data engineering and campaign operations teams leveraging the CDP and activation channels.
• Omnichannel Synchronization: Map and execute multi-stage journeys that transition buyers seamlessly between LinkedIn email web personalization and Sales-led outreach.
• Trigger-Based Engagement: Move beyond static lists to build dynamic real-time triggers based on buyer behavior and account-level milestones.
• Scalability: Build modular journey templates that can be easily localized and deployed by our Regional Marketing Ops partners.

Cross-Functional Leadership

• The Bridge: Act as the primary interface between the Campaign team (who designs the campaigns) the Journey Managers (who define the journeys) the Performance & Planning team (who defines the goals) and the Marketing Technology & Data Strategy team (who architects the systems and data).
• Feedback Loops: Partner with Inbound Marketing and SDR Operations to ensure marketing-orchestrated signals are surfaced effectively to Sales Development Reps (SDRs) and Account Executives.
• Optimization: Lead a culture of experimentation using A/B testing to refine journey paths and audience definitions based on pipeline impact.

We are primarily an in-office environment and therefore you will be expected to work from the Santa Clara office in compliance with Pures policies unless you are on PTO or work travel or other approved leave.

WHAT YOU BRING

• Experience: 8 years in Marketing Operations Demand Generation or Growth Marketing with at least 3 years in a leadership role within a B2B SaaS or enterprise tech environment.
• The Modern Stack Mindset: Familiarity with Composable CDP architecture (Hightouch Census or similar Reverse ETL tools) and the Snowflake/Data Warehouse ecosystem.
• Strategic SQL Literacy: You dont need to be a DBA but you understand how relational data works and how to translate business requirements into logical queries.
• Operational Excellence: A proven track record of managing complex global projects and the ability to influence peers in a highly matrixed organization.
• Vision: The ability to see the forest and the treesunderstanding the high-level brand strategy while ensuring the specific API sync doesnt break.

#LI-ONSITE

WHAT YOU CAN EXPECT FROM US:

• Pure Innovation: We celebrate those who think critically like a challenge and aspire to be trailblazers.
• Pure Growth: We give you the space and support to grow along with us and to contribute to something meaningful. We have been Named Fortunes Best Large Workplaces in the Bay Area Fortunes Best Workplaces for Millennials and certified as a Great Place to Work!
• Pure Team: We build each other up and set aside ego for the greater good.

And because we understand the value of bringing your full and best self to work we offer a variety of perks to manage a healthy balance including flexible time off wellness resources and company-sponsored team events. Check out for more information.

ACCOMMODATIONS AND ACCESSIBILITY:

Candidates with disabilities may request accommodations for all aspects of our hiring process. For more on this contact us at if youre invited to an interview.

OUR COMMITMENT TO A STRONG AND INCLUSIVE TEAM:

Were forging a future where everyone finds their rightful place and where every voice matters. Where uniqueness isnt just accepted but embraced. Thats why we are committed to fostering the growth and development of every person cultivating a sense of community through our Employee Resource Groups and advocating for inclusive leadership.

Pure is proud to be an equal opportunity and affirmative action employer. We do not discriminate based upon race religion color national origin sex (including pregnancy childbirth or related medical conditions) sexual orientation gender gender identity gender expression transgender status sexual stereotypes age status as a protected veteran status as an individual with a disability or any other characteristic legally protected by the laws of the jurisdiction in which you are being considered for hire.

JOIN US AND BRING YOUR BEST.

BRING YOUR BOLD.

BRING YOUR FLASH.