At Bose Corporation we believe sound is the most powerful force on earth and for over 60 years we have been a company built on innovation excellence and independence. Privately owned fiercely customer-focused and driven by our values we continue to lead industries and transform lives through sound.

Today Bose Corporation is entering an exciting new era. Across multiple global Business Units and Global Functions we are shaping the future of audio technology automotive luxury and premium experiences. We invite you to join us in this transformation.

Job Description

Bose is seeking a Director of Marketing to lead global marketing strategy and execution for our Tech Licensing and B2B business division. This role is responsible for translating Boses unmatched audio innovation into compelling B2B value propositions that scale through partners and licensees worldwide.

Reporting directly to the Chief Marketing Officer and sitting on the Global Leadership Team this leader will also serve on the leadership team for the President of the Auto Tech Licensing division. The role is the primary marketing interface between the business unit and Boses global marketing organization ensuring alignment brand integrity and effective activation of enterprise-wide capabilities.

This position plays a critical role in driving Boses Audio Lab for the World strategybringing our engineering excellence innovation and brand power to market through strategic partnerships co-marketing events and thought leadership.

Key Responsibilities

Business & Sales Enablement

• Partner closely with the Business Development and Sales teams to provide strategic marketing support that accelerates deal velocity and revenue growth.

• Develop compelling B2B narratives value propositions and sales enablement materials tailored to licensing and enterprise customers.

• Support go-to-market strategies for new technologies platforms and partner launches.

Partner & Co-Marketing Leadership

• Lead global co-marketing initiatives with strategic partners and licensees ensuring mutual value creation and measurable impact.

• Establish criteria and frameworks for partner selection and marketing collaboration that align with Boses brand values and long-term strategy.

• Oversee joint announcements launches campaigns and integrated partner programs.

Brand Stewardship

• Champion and protect the integrity of the Bose corporate brand across all B2B licensing and partner-led marketing efforts.

• Ensure consistent application of brand guidelines messaging and visual identity across global markets and partner ecosystems.

• Act as a trusted advisor to partners on how to authentically represent Bose technology and innovation.

Public Relations & Thought Leadership

• Help shape global public relations strategy for Tech Licensing and B2B in close partnership with corporate communications.

• Elevate Boses leadership position in audio technology automotive innovation and experiential sound through earned media executive visibility and industry influence.

Event & Experiential Marketing

• Lead strategy for global events trade shows and experiential marketing initiatives that showcase Bose technology to enterprise audiences.

• Create impactful differentiated experiences that demonstrate the power of Bose audio in real-world applications.

Team & Organizational Leadership

• Build lead and develop a high-performing marketing team to support a growing and evolving B2B business.

• Foster collaboration clarity and accountability while scaling capabilities to meet future growth needs.

Global Marketing Integration

• Serve as the key interface to Boses global marketing organization.

• Activate the right mix of global resources capabilities and expertise (brand creative media digital PR events) to achieve business unit goals.

• Ensure alignment between corporate strategy and business-specific priorities.

Leadership & Influence

• Member of the Bose Global Leadership Team.

• Member of the leadership team for the President of the Auto Tech Licensing division.

• Trusted partner to senior executives across marketing engineering business development and corporate leadership.

Qualifications & Experience

• 12 years of progressive marketing leadership experience with significant experience in B2B technology licensing or automotive ecosystems.

• Proven success leading global marketing strategies in complex matrixed organizations.

• Strong background in partner marketing co-marketing and enterprise go-to-market execution.

• Demonstrated ability to manage and grow teams in fast-moving innovation-driven environments.

• Exceptional strategic thinking communication and executive presence.

• Passion for technology innovation and building premium brands.
  

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At Bose youre inspired to be and do your best and are rewarded for your unique talents! Our compensation is thoughtfully tailored to your skills experience education and location and goes beyond base salary. The hiring range for this position in the primary work location of Framingham Massachusetts is: $197800-$ hiring range for other Bose work locations may vary. In addition to competitive base pay we offer rewards including bonus programs comprehensive health and welfare benefits a 401(k) plan plus exclusive perks designed to support your wellbeing and a generous employee discount where you can immerse yourself in our products and experiences. We are a proudly independent companydriven by purpose guided by our values and united by a belief in the power of sound. As the world leader in audio experiences were creating whats nextpushing boundaries and delivering transformative sound experiences for people everywhere. Join us and make your next career move a mic-drop. Lets Make Waves.

Bose is an equal opportunity employer. We evaluate qualified applicants without regard to race color religion sex sexual orientation gender identity genetic information national origin age disability veteran status or any other legally protected characteristics. The EEOCs Know Your Rights: Workplace discrimination is illegal Poster is available here: Bose is committed to providing reasonable accommodations to individuals with disabilities. If you require reasonable accommodation in completing this application interviewing completing any pre-employment testing or otherwise participating in the employee selection process please direct your inquiries to Please include Application Accommodation Request in the subject of the email.

Our goal is to create an atmosphere where every candidate feels supported and empowered in the interviewing process. Diversity and inclusion are integral to our success and we believe that providing reasonable accommodation is not only a legal obligation but also a fundamental aspect of our commitment to being an employer of choice. We recognize that individuals may have different needs and requirements based on their abilities and we provide reasonable accommodations to ensure ideal conditions are met during the application process.