Content & Social Media Manager (Real Estate)

ROLE SUMMARY

ABOUT THE COMPANY

Falconi Capital is a vertically integrated real estate investment and property management firm based in Miami Florida. The company specializes in the acquisition rehabilitation and long-term management of multifamily assets across South Florida with a focus on value-add investments in working-class communities. Led by Founder and CEO Natasha Falconi Falconi Capital oversees acquisitions asset management capital improvement projects and day-to-day property operations in-house. The firm is committed to revitalizing communities building long-term investor relationships and creating sustainable value through disciplined real estate investing.

ABOUT THE ROLE

This role plays a key part on helping scale the founders and business digital presence with a goal of building a community of 100000 engaged individuals. This role is ideal for someone whos equally strong in execution and learning confident editing video writing captions and managing daily posting but also curious and strategic enough to suggest new ideas track performance and adapt content based on results.

This is a high-growth opportunity for someone excited about content brand building and the world of real estate and entrepreneurship. Youll be working directly with Natasha to co-create and distribute compelling authentic content that supports business growth and brand authority.


This position is perfect for someone who:

Enjoys hands-on content creation and editing
Is highly organized and comfortable managing multiple tasks
Takes ownership of execution and deadlines
Understands the importance of consistency in content publishing
Wants to grow professionally within social media and digital content
Is interested in real estate investing entrepreneurship or business-focused content

ROLE RESPONSIBILITIES

Content Creation and Organization

Focuses on editing and assembling all video assets into publish-ready content. Also includes organizing and maintaining clean systems for managing files and tracking deliverables.

• Turn raw video recordings into high-quality short-form content (Reels Shorts etc.) using tools such as Cap-Cut Adobe Canva or others

• Clip podcast interviews and webinars into digestible engaging clips

• Add captions music and simple B-roll to make posts more dynamic

• Design static posts and carousels

• Maintain organized content libraries (Google Drive Dropbox) with proper file naming and tagging

• Maintain tracking systems updated for content progress and scheduling

• Ensure all content is cleanly organized and linked back once published

Publishing and Community Management

Covers the scheduling and distribution of content across channels and handling basic community interaction. Publishing on time and staying engaged with followers is key to channel growth.

• Publish content daily across all relevant platforms

• Write captions that reflect Natashas voice ideas and tone without sounding AI-generated

• Monitor and engage with comments DMs and mentions; flag leads and questions when needed

• Interact with similar accounts or relevant audiences to encourage growth and visibility

Analytics and Performance Tracking

Involves keeping content delivery on track and analyzing performance to inform improvements. Helps maintain accountability and surface whats working across platforms.

• Monitor performance across platforms: views engagement saves shares and follower growth

• Generate weekly reports highlighting what worked and what didnt

• Use insights to recommend future topics formats or angles

• Maintain visibility on deliverables and ensure deadlines are being met

Ideation and Brand Development

Supports content refinement and workflow efficiency by staying informed and working closely with internal teams. Keeps content aligned with brand voice while evolving over time.

• Research what types of content are performing well in the investing entrepreneurship and commercial real estate space

• Bring content suggestions and format ideas to the table including hooks and title formats

• Collaborate closely with Natasha on messaging and priorities

• Assist in identifying podcast opportunities where Natasha can be a guest to increase visibility and thought leadership

Although the responsibilities outlined above will form the core focus of your role please note that your hiring manager may assign additional relevant tasks as needed to align with the evolving objectives of your position and the overall goals of our business.

ROLE QUALIFICATIONS

REQUIRED QUALIFICATIONS

• 2 years of experience in social media management or content creation

• Proven experience growing social media accounts

• Strong skills in video editing (CapCut Canva Descript Adobe or similar tools)

• Proficient experience editing video content for Instagram and Youtube

• Ability to write captions in both Spanish and English (C1C2 level)

• Experience managing posting schedules and handling multi-platform workflows

• Analytical mindset with experience reviewing social media metrics

• Reliable internet (100 Mbps) your own laptop webcam and microphone

• Must be available full-time and not currently juggling other freelance clients or side gigs

PREFERRED (NICE-TO-HAVE) QUALIFICATIONS

• Interest or background in commercial real estate investing or entrepreneurship

• Experience working with creators or personal brands

• Familiarity with podcast editing or clipping

• Ability to stay on top of social trends and integrate them into content

• Experience with outreach for podcast guesting or lead generation

• Holds a valid U.S. visa or no restrictions to apply for one if travel is required.

ROLE SPECIFICATIONS

• Base Salary: Q10000 base salary.

• Role type: Full-time.

• Location: Guatemala (Remote - Work from home).

• Schedule: Monday to Friday: 9:00 AM - 6:00 PM EST with some flexibility.

RECRUITING PROCESS

• Application / Screening: When you apply for this position we will ask you a short questionnaire to get to know you a little bit better and ask you for some additional inputs to see if you qualify for the addition we will ask you to complete a short psychometric evaluation and a short English proficiency assessment. The idea is to explore if this is a good fit before moving forward.

• Skills Assessment: You will be asked to complete a few exercises and/or projects designed to recreate the work tasks that you will be responsible for if you are given the role. This helps us gauge your skill level as well as give you a better idea of the required work.

• Skills Assessment Interview: This is a 60 min - 90 min conversation where we further test your skills learn about your previous working experiences and evaluate culture fit to the role and company.

• Hiring Manager Final Interview: This is a 30 min - 60 min conversation with the positions Hiring Manager (and potentially a few company team members) to get to know you better and to set the expectations and vision for the role.

The entire process usually takes anywhere between 2-6 weeks to complete depending on the seniority of the position.

-Date Posted: February 13th.

-When is likely too late to apply: February 23rd.

CONTACT US

If you have any questions or run into any complications while submitting your application please reach out to: