Marketing and Communications Manager, Center for Professional Education UT Chattanooga

The University of Tennessee at Chattanoogas Center for Professional Education (CPE) is seeking a creative strategic and data-driven Marketing and Communications Manager to lead marketing efforts that support adult learners workforce partners and community programming. This position plays a key role in growing enrollment strengthening brand presence and supporting revenue goals across CPEs professional and continuing education portfolio.

Marketing Strategy & Campaign Management

• Lead the planning and execution of integrated marketing campaigns for CPE programs and initiatives.
• Translate program enrollment and revenue goals into targeted marketing plans timelines and deliverables.
• Select communication channels based on audience insights and program priorities.
• Ensure alignment with UTC-approved messaging branding and communication standards.
• Adjust campaign strategies as needed to support participation and revenue goals.

Budget Support & Administrative Coordination

• Support the development and monitoring of marketing budgets.
• Track campaign expenditures and recommend adjustments.
• Contribute to reporting documentation and process-improvement efforts.

Content Development & Brand Execution

• Write edit and produce content that supports programs services and brand initiatives.
• Develop content for email marketing websites landing pages course descriptions social media and digital ads.
• Maintain accuracy consistency and adherence to communication standards.
• Collaborate with internal partners to gather and update program information.

Data Analysis & Performance Optimization

• Collect and analyze marketing data to evaluate campaign performance.
• Use analytics tools CRM data and ad-platform insights to identify trends.
• Recommend improvements to increase reach conversions and overall effectiveness.
• Stay current on internal benchmarks and industry best practices.

Marketing Systems & Tools

• Use and support marketing systems including CRM platforms email marketing systems and advertising dashboards.
• Assist with marketing automation workflows that support lead management and the customer experience.
• Evaluate tools and methodologies that enable efficient and effective campaign execution.

Knowledge Skills and Abilities

• Knowledge of marketing principles campaign execution and digital communication channels
• Knowledge of continuing education professional education or adult learning markets
• Knowledge of marketing analytics tools CRM systems and advertising platforms
• Skill in planning coordinating and managing multiple marketing projects simultaneously
• Skill in graphic design or visual content development
• Skill in writing and editing copy for a variety of communication channels
• Skill in analyzing marketing data and applying insights to campaign decisions
• Ability to translate organizational goals into marketing strategies and measurable outcomes
• Ability to manage priorities and meet deadlines within established guidelines
• Ability to collaborate effectively with internal and external partners and stakeholders
• Ability to follow protocols and standards when developing marketing materials
• Ability to work independently and exercise sound judgment
• Ability to develop and manage marketing automations and workflows
• Ability to support enrollment growth through targeted and data-informed marketing efforts

Review of applications will begin on February 23 2026and continue until the position is filled. Applications received by this date will receive priority consideration.

Required:

• Bachelors degree in marketing communications business or a related field
• Two (2) to four (4) years of experience developing and managing marketing campaigns including content creation and performance tracking

Preferred:

• Masters degree
• Experience in higher education continuing education outreach or similar environments
• Experience managing campaigns with defined goals and measurable outcomes

Work Location:

• University of Tennessee Chattanooga TN Campus
• This is a fully on-site position.

Compensation and Benefits:

• UT Market Range: MR09
• Anticipated hiring salary: $55000
• Find more information on theUT Market Range structure
• Find more information onUT Benefits