Manager, Content Marketing & Strategy

Xometry (NASDAQ: XMTR) powers the industries of today and tomorrow by connecting the people with big ideas to the manufacturers who can bring them to life. Xometrys digital marketplace gives manufacturers the critical resources they need to grow their business while also making it easy for buyers at Fortune 1000 companies to tap into global manufacturing capacity.

Manager Content Marketing & Strategy

Content Thomas Marketing Services

Hybrid

At Thomas were revolutionizing the manufacturing industry with our cutting-edge omnichannel growth marketing strategies.

We are seeking a Manager Content Marketing & Strategy to lead a team of content strategists while serving as a hands-on editorial authority and senior point of contact for mission-critical accounts and helping shape the future of marketing through applied AI and the evolution of scalable content products and processes within our marketing organization.

This role is ideal for a leader who both enjoys building teams and being hands-on with execution when needed elevating craft and is comfortable going down the AI frontier rabbit holes to understand where it does and does not make sense.

What youll be doing as a Manager Content Marketing & Strategy:

Pillar 1: Team Leadership Growth & Escalation Oversight

Primary goal: Build and enable a high-performing content team while providing senior-level coverage for high-risk or high-value situations.

• Lead mentor and develop a team of content strategists and editors across multiple manufacturing and industrial verticals
• Set clear standards for content quality strategic thinking and client engagement
• Serve as the senior escalation point for content-related challenges delivery risks or customer concerns
• Provide guidance and intervention on mission-critical accounts when the stakes visibility or complexity are high
• Partner with account leadership marketing leadership and operations to ensure alignment and resolution during escalations
• Foster a culture of accountability learning and calm problem-solving under pressure
• Support hiring onboarding performance management and career development
• Provide ongoing coaching feedback and performance guidance to content team members balancing quality efficiency and professional growth

Success looks like:

A confident team that knows when to escalate trusts leadership support and consistently delivers high-quality work for even the most demanding accounts.

Pillar 2: Content Strategy Editorial Excellence & Client Stewardship

Primary goal: Ensure content excellence and strategic alignment for both core programs and high-visibility customer work.

• Serve as the senior editorial authority and final quality bar for flagship content including whitepapers ebooks research reports and executive thought leadership
• Provide direct editorial and strategic involvement for mission-critical customers especially during launches repositions or escalations
• Shape content strategies for integrated campaigns account-based initiatives and industry-specific programs
• Translate complex manufacturing engineering and industrial topics into compelling customer-centric narratives
• Ensure content aligns with brand voice messaging frameworks buyer-journey intent and customer objectives while also leveraging SEO best practices
• Establish repeatable editorial frameworks that scale across clients and verticals

Success looks like:

Customers view content as a strategic asset trust leadership involvement during critical moments and see consistent quality across engagements.

Pillar 3: AI Strategy Experimentation & Enablement (Including Client Impact)

Primary goal: Apply AI in ways that improve outcomes for teams and customerswithout compromising trust or quality.

• Act as a senior AI content strategist within marketing with awareness of client-facing implications
• Evaluate and pilot AI tools that support content creation editing research optimization and campaign planning eventually broadening AI discovery into other marketing areas
• Design and evolve the prompt frameworks parameters and governance standards that guide AI-generated content
• Ensure AI usage enhances speed and insight while protecting brand voice accuracy and client confidence - providing editorial refinement and QA for AI-generated drafts
• Enable teams and stakeholders through documentation training and transparent communication
• Demonstrated ability to strategically apply AI content-generation tools including prompt design and refinement with an understanding of model capabilities limitations and governance considerations
• Define when AI workflows transition from experimentation into standardized repeatable practice across the content organization

Success looks like:

AI is used responsibly and confidentlyeven in high-stakes scenariosbecause processes are well-defined and trusted.

What you bring to our team:

• 710 years of experience in content marketing or strategy with a proven track record of delivering measurable performance improvements and presenting strategic recommendations to senior stakeholders
• Proven experience managing and developing content or marketing teams
• Bachelors degree in Marketing Communications Journalism or related field preferred
• Strong understanding of B2B buyer journeys and marketing funnel content
• Working knowledge of SEO best practices and keyword research
• Clear confident communication skillsespecially in client-facing environments
• Ability to manage multiple accounts and deadlines simultaneously
• Experience working with content vendors or freelance writers
• Comfort using or learning AI tools for content generation ideation and analysis
• Demonstrated ability to innovate within content strategy including use of AI tools for efficiency and ideation.
• Proficiency with AI content-generation platforms (GPT models Jasper etc.)
• Strong understanding of prompt engineering concepts and foundational AI model training

Nice-to-have experience:

• B2B and/or industrial/manufacturing industry knowledge
• Experience using SEO tools (e.g. SEMRush Google Search Console) Data Studio reporting from Google and/or A/B testing software
• Experience using marketing automation platform tools (e.g. HubSpot Salesforce Account Engagement etc.)
• Certifications: Hubspot (email Inbound) Google Analytics Google Ads Asana and/or project management
  
  

The estimated base salary range for new hires into this role is between $ 120000 and $200000 annually. We also offer a competitive benefits package including 401(k) match medical dental and vision insurance; life and disability insurance; generous paid time off including vacation sick leave floating and fixed holidays maternity and bonding leave; EAP other wellbeing resources; and much more.

#LI-Hybrid

Xometry is an equal opportunity employer. All applicants will be considered for employment without attention to race color religion sex sexual orientation gender identity national origin veteran or disability status.

For US based roles: Xometry participates in E-Verify and after a job offer is accepted will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.