Senior Demand Generation Manager
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Job Location:
Philadelphia, PA - USA
Monthly Salary:
$ 90000 - 120000
Posted on:
17 hours ago
Vacancies:
1 Vacancy
Job Summary
Senior Demand Generation Manager
Hybrid / Philadelphia PA
Hurry up! Weve got a dream to build!
At BlueConic were reinventing how businesses grow by transforming customer data into real-time intelligence and action. As the creators of the industrys first Customer Growth Engine (CGE) we help brands move beyond traditional CDPs to a smarter faster model for growthpowered by AI built for privacy and designed to create meaningful value across the customer lifecycle.
Join us in shaping the future of customer engagementwhere businesses dont just collect data but turn it into their next competitive advantage.
Role Overview
We are seeking a data-driven and strategic Senior Demand Generation Manager to lead and scale our demand engine across the full buyer journey. This role will be responsible for driving pipeline growth through integrated marketing campaigns performance marketing lifecycle programs and close alignment with Sales.
The ideal candidate combines strong analytical rigor with creative campaign execution and thrives in fast-paced high-growth environments. You will play a critical role in accelerating revenue by generating qualified pipeline optimizing conversion rates and improving marketing ROI.
Key Responsibilities
Pipeline & Revenue Growth
- Own pipeline generation targets aligned to company revenue goals
- Develop and execute integrated multi-channel demand generation campaigns (paid media content syndication email webinars events ABM etc.)
- Drive measurable increases in Marketing Qualified Leads (MQLs) Sales Qualified Leads (SQLs) and sourced pipeline
Campaign Strategy & Execution
- Build and manage quarterly and annual demand plans aligned to GTM strategy
- Partner with Product Marketing to refine messaging and positioning across target segments
- Test optimize and scale acquisition channels based on performance data
Performance Marketing & Optimization
- Manage paid acquisition channels (LinkedIn Google paid social etc.) with a focus on CAC efficiency and pipeline ROI
- Own conversion rate optimization across landing pages and nurture programs
- Continuously experiment with new channels targeting strategies and content formats
Sales & RevOps Alignment
- Collaborate closely with Sales leadership to ensure alignment on pipeline goals and lead quality
- Define and refine lead scoring routing and lifecycle stages in partnership with RevOps
- Maintain accurate reporting on campaign performance pipeline attribution and ROI
Data & Analytics
- Analyze funnel metrics to identify bottlenecks and opportunities
- Report on performance against pipeline and revenue targets
- Develop dashboards and executive-level summaries highlighting impact and trends
Qualifications
- 68 years of experience in B2B demand generation or growth marketing
- Proven track record of driving measurable pipeline growth
- Experience with marketing automation platforms (e.g. Marketo HubSpot) and CRM systems (e.g. Salesforce)
- Strong analytical skills with comfort interpreting funnel and attribution data
- Experience working cross-functionally with Sales RevOps and Product Marketing
- Familiarity with ABM strategies and performance marketing optimization
- Proven ability to leverage AI tools and automation to improve efficiency enhance decision-making and drive measurable business outcomes within your function.
What Success Looks Like
- Consistently meeting or exceeding pipeline targets
- Improved lead-to-opportunity conversion rates
- Clear reliable marketing attribution and reporting
- Strong alignment and trust with Sales leadership
- Scalable repeatable demand engine supporting company growth
About BlueConic:
BlueConic is the leading Customer Growth Engine helping brands unlock the full value of their customer data. By combining AI-powered intelligence with real-time activation BlueConic enables businesses to drive growth increase retention and optimize revenue. More than 500 brands including ASICS Forbes Heineken LOréal Mattel Michelin Telia Company and Unilever use BlueConic to create meaningful relationships and drive long-term business impact.
If hired applicants based in the US can expect an annual base salary and target bonus within the following ranges depending on experience. BlueConic also offers a comprehensive benefits package to full-time employees including a selection of medical dental and vision insurance plans 401(k) matching 28 vacation days annually paid parenting leave and more.
Annual base salary
$90000 - $120000 USD
Annual target bonus
$9000 - $12000 USD
Required Experience:
Manager
Key Skills
- Sales Experience
- Door-to-Door Experience
- B2B Sales
- Time Management
- Marketing
- Cold Calling
- Salesforce
- Inside Sales
- Telemarketing
- Customer relationship management
- CRM Software
- Lead Generation
About Company
BlueConic makes your first-party data accessible when and where you need it to transform customer relationships and unleash growth.
