Business development representative

Battle Creek, MI - USA

Hourly Salary: $ 15 - 25

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

A Business Development Representative (BDR) at an auto dealership (also commonly called a BDC Representative where BDC stands for Business Development Center) plays a key role in generating and managing leads to drive sales and service traffic. This is typically an entry-level or support sales position focused on communication appointment setting and customer engagement rather than closing deals on the showroom role bridges digital/inbound inquiries and the sales or service teams often handling high volumes of phone email text and online interactions in a fast-paced dealership Responsibilities

Handle inbound leads and inquiries (phone calls internet leads from the dealership website emails texts chat and social media).
Perform outbound calls follow-ups and prospecting to contact potential customers previous buyers lease-end clients or service reminders.
Qualify leads by discussing customer needs vehicle interests budget and timing.
Set confirm and reschedule sales or service appointments for the sales team finance or service advisors.
Follow up on leads to nurture relationships re-engage no-shows and maintain customer satisfaction.
Update and maintain accurate records in the dealerships CRM system (e.g. tracking interactions lead status and notes).
Respond quickly and professionally to all customer communications to ensure a positive first impression.
Stay informed about current inventory promotions vehicle features pricing and dealership services.
Collaborate with sales service and management teams to hand off qualified opportunities.
Occasionally support additional tasks like updating online inventory listings or handling basic customer questions.

Required Skills and Qualifications

Strong communication skills (clear speaking voice active listening persuasive phone etiquette).
Excellent customer service orientation with a friendly professional and enthusiastic demeanor.
Ability to multitask in a high-volume fast-paced call-center-like environment.
Basic computer proficiency (CRM software email MS Office dealership management systems).
Self-motivated goal-oriented and resilient to rejection (outbound calling can be repetitive).
Previous experience in sales customer service call centers or automotive is preferred but often not required for entry-level roles.
High school diploma or equivalent; some dealerships value outgoing personality over formal education.
Availability for flexible hours including evenings weekends and holidays (common in retail auto).

Typical CompensationCompensation often includes:

Hourly base pay (e.g. $15$25/hour depending on location and experience).
Commissions or bonuses based on appointments set shows kept or sales generated from leads.
Benefits like health insurance 401(k) paid time off and employee discounts on vehicles/services.

This role serves as a strong entry point into automotive sales with many BDRs advancing to Sales Consultant Service Advisor or other positions. Dealerships emphasize performance metrics like call volume appointment show rate and lead youre applying or hiring for this position tailor the description to your specific dealerships brand volume and focus (e.g. new vs. used cars sales vs. service emphasis).

Required Experience:

Handle inbound leads and inquiries (phone calls internet leads from the dealership website emails texts chat and social media).
Perform outbound calls follow-ups and prospecting to contact potential customers previous buyers lease-end clients or service reminders.
Qualify leads by discussing customer needs vehicle interests budget and timing.
Set confirm and reschedule sales or service appointments for the sales team finance or service advisors.
Follow up on leads to nurture relationships re-engage no-shows and maintain customer satisfaction.
Update and maintain accurate records in the dealerships CRM system (e.g. tracking interactions lead status and notes).
Respond quickly and professionally to all customer communications to ensure a positive first impression.
Stay informed about current inventory promotions vehicle features pricing and dealership services.
Collaborate with sales service and management teams to hand off qualified opportunities.
Occasionally support additional tasks like updating online inventory listings or handling basic customer questions.

Required Skills and Qualifications

Strong communication skills (clear speaking voice active listening persuasive phone etiquette).
Excellent customer service orientation with a friendly professional and enthusiastic demeanor.
Ability to multitask in a high-volume fast-paced call-center-like environment.
Basic computer proficiency (CRM software email MS Office dealership management systems).
Self-motivated goal-oriented and resilient to rejection (outbound calling can be repetitive).
Previous experience in sales customer service call centers or automotive is preferred but often not required for entry-level roles.
High school diploma or equivalent; some dealerships value outgoing personality over formal education.
Availability for flexible hours including evenings weekends and holidays (common in retail auto).

Typical CompensationCompensation often includes:

Hourly base pay (e.g. $15$25/hour depending on location and experience).
Commissions or bonuses based on appointments set shows kept or sales generated from leads.
Benefits like health insurance 401(k) paid time off and employee discounts on vehicles/services.

Required Experience:

Key Skills

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About Company

Lakeview Ford-Lincoln

Lakeview Ford is seeking a skilled and dependable Experienced Service Technician to join our growing service team. This is a great opportunity for an A or B Lev...

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