eCommerce Marketing Communications Consultant, Mobile App

Career Area:

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar yourejoining a global team who cares not just about the work we do but also about each other. We are the makers problem solvers and future world builders who are creating stronger more sustainable communities. We dontjust talk about progress and innovation here we make it happen with our customers where we work and live. Together we are building a better world so we can all enjoy living in it.

Cat Digital is the digital and technology arm of Caterpillar Inc. leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide our teams use data technology advanced analytics telematics and AI capabilities to help our customers build a better more sustainable world.

Job Summary:

The eCommerce Marketing Communications Consultant is a member of a global team responsible for end-to-end eCommerce marketing strategy and execution across eCommerce and related this role the Consultant owns the marketing strategy for Cat Central our mobile app which supports customers in their equipment ownership journey. From strategy to execution this role leads and delivers integrated cross-channel marketing efforts with a primary focus on mobile app awareness & adoption customer acquisition retention revenue growth and conversion addition to the core mobile app focus this role may also drive other initiatives across the teams portfolio. The Consultant partners closely with cross-functional team members industry groups and agency partners to drive strategic alignment foster shared understanding and ensured coordinated execution across complex matrixed environments.

What You Will Do:

• Develop and execute global eCommerce marketing strategies that translate business objectives into integrated cross-channel marketing programs spanning paid media email onsite in-app App Store presence and dealer-facing marketing toolkits
• Partner with key team members to understand Cat Central product roadmaps new feature launches and global rollout plans translating this insight into scalable platform marketing strategies that support global readiness effective promotion and adaptation to local market conditions
• Collaborate with business and agency partners to inform and align messaging and creative that promotes the platform inspires engagement and drives adoptions across key stages of the journey
• Communicate marketing strategy priorities performance and risks to leadership teams building confidence securing alignment and commitment and enabling informed support and decision making
• Share marketing plans and progress with cross-functional teams to enable coordinated planning alignment across initiatives and effective execution across the organization
• Manage and optimize the Cat Central App Store presence ensuring content imagery and messaging remain current localized and aligned to brand and campaign priorities to drive installs and engagement
• Develop and maintain dealer enablement materials including toolkits creative templates and messaging frameworks that help dealers effectively promote Cat Central and
• Contribute to the development and evolution of arching creative and messaging strategies for the eCommerce portfolio ensuring alignment to platform strategies marketing objectives and the end-to-end customer journey
• Lead and/or support the development execution and operational coordination of marketing assets for the eCommerce portfolio partnering with media creative and translation vendors and internal teams to support campaign delivery and localization (including translation workflows)
• Develop internal and dealer communications including go-to-market updates launch announcements and presentations that align stakeholders around upcoming initiatives and available resources.
• Collaborate with internal stakeholders and consult with business partners and dealers on marketing content initiatives to inform and educate on eCommerce platform marketing deliverables
• Track campaign adoption and effectiveness supporting performance reporting and providing insights to optimize future creative direction and dealer utilization.
• Establish and evolve mobile measurement frameworks by defining tracking requirements partnering with product and engineering teams on implementation and advocating for tools and reporting solutions needed to accurately measure performance.

What You Will Have:

• Customer Focus: Strong understanding of customer and dealer needs to inform marketing strategies that drive engagement and adoption
• Project Management: Skilled at managing multiple projects simultaneously ensuring timely and efficient delivery of cross-functional workflows translations processes and launch readiness across multiple regions and channels with attention to detail and quality
• Creative & Strategic Thinking: Ability to shape marketing campaigns that connect product benefits with customer value through clear consistent messaging
• Effective Communication: Skilled at simplifying complex information and communicating updates to varied audiences through decks toolkits and enablement materials
• Relationship Management: Proven ability to collaborate across internal teams dealers and vendors to ensure cohesive execution
• Digital Marketing Expertise: Knowledge of app store optimization content strategy and eCommerce marketing best practices across global markets.
• Mobile App Expertise: Experience in mobile app environment from a product or mobile marketing perspective with an understanding of how to implement and measure mobile app campaigns
• Vendor & Management: Experience managing creative translation and localization partners to deliver timely high-quality content across languages and formats ensuring on-time and on-budget delivery
• Budget Management: Manage and allocate budgets across initiatives and channels to maximize impact against business objectives while tracking and reporting on spend pacing and performance.

Considerations for Top Candidates:

• 3-5 years of demonstrated experience managing app-based eCommerce and/or similar digital platform marketing coordination with cohesive channel strategy
• Experience developing and implementing standardized processes to ensure consistency efficiency and quality
• Strong communication presentation and storytelling skills with the ability to align stakeholders through structured messaging frameworks and toolkits
• Skilled in managing multiple priorities and partners to meet deadlines and ensure campaign quality
• Ability to interpret campaign performance data to guide decision making and strategic improvements
• Experience in working with creative agencies and managing the end-to-end process of creative asset development and delivery
• Strong ability to build and maintain strong relationships with cross-functional teams dealers and external partners to execute marketing initiatives successfully

Additional Information:

This position will have the option to be based out of our Irving TX; Denver CO; Chicago IL; Peoria IL or Cary NC offices.

#LI

#BI (used to post on Built In Chicago)

What You Will Get:

Working with a Fortune 100 leader you can build your career on a global scale and take advantage of development opportunities with emerging technologies. Weve created an inclusive environment for you to explore your passions make an impact and do the work that really matters. Join Us.

About Caterpillar

Caterpillar Inc. is the worlds leading manufacturer of construction and mining equipment off-highway diesel and natural gas engines industrial gas turbines and diesel-electric locomotives. For nearly 100 years weve been helping customers build a better more sustainable world and are committed and contributing to a reduced-carbon future. Our innovative products and services backed by our global dealer network provide exceptional value that helps customers succeed.

Summary Pay Range:

Compensation and benefits offered may vary depending on multiple individualized factors job level market locationjob-related knowledge skills individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.

Benefits:

Subject to plan eligibility terms and guidelines. This is a summary list of benefits.

• Medical dental and vision benefits*

• Paid time off plan (Vacation Holidays Volunteer etc.)*

• 401(k) savings plans*

• Health Savings Account (HSA)*

• Flexible Spending Accounts (FSAs)*

• Health Lifestyle Programs*

• Employee Assistance Program*

• Voluntary Benefits and Employee Discounts*

• Career Development*

• Incentive bonus*

• Disability benefits

• Life Insurance

• Parental leave

• Adoption benefits

• Tuition Reimbursement

* These benefits also apply to part-time employees

Any offer of employment is conditioned upon the successful completion of a drug screen.

Caterpillar is an Equal Opportunity Employer Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply.

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