Head of Creative, Social Media

How youll have an impact at Paulas Choice:

Paulas Choice is seeking a Head of Creative Social Media to lead the creative vision strategy and execution of our social platforms globally. This role is responsible for transforming social from a content engine into a brand-building culture-shaping channel that drives relevance recommendation and growth.

You will own the creative direction of social across platforms lead a high-performing team and partner closely with brand product PR and performance marketing to ensure social plays a central role in how Paulas Choice shows up in culture. This is a senior leadership role for someone who can balance bold creative instincts with strategic rigor and measurable impact.

As Head of Creative Social Media a typical day might include a mix of the following:

Set the Creative Vision for Social

• Define and lead the creative strategy for social media in alignment with Paulas Choice brand vision and business objectives.
• Establish a distinctive recognizable social aesthetic and voice that builds trust desire and cultural relevance.
• Ensure all social content is on-brand high-quality and designed to drive both engagement and long-term brand equity.

Lead Social as a Brand-Building Channel

• Develop and execute innovative social campaigns that support product launches brand moments and key cultural opportunities.
• Translate complex skincare science into compelling accessible social-first storytelling.
• Identify and capitalize on emerging platforms formats and creator behaviors to keep the brand ahead of the curve.

Drive Performance with Creative Excellence

• Partner with analytics and performance teams to define success metrics for social balancing reach engagement and impact.
• Use data and insights to optimize creative direction content mix and platform strategy over time.
• Ensure creative decisions are informed by performance without sacrificing brand standards or originality.

Build and Lead a World-Class Team

• Lead mentor and inspire a team of social creatives and strategists fostering high standards and strong creative culture.
• Set clear expectations workflows and development paths to help the team grow and perform at a high level.
• Collaborate closely with external creators influencers and agency partners.

Collaborate Across the Organization

• Work cross-functionally with brand marketing product marketing PR retail and e-commerce to ensure social is integrated into broader campaigns.
• Partner with influencer and community teams to ensure creator content aligns with brand creative direction.
• Represent Paulas Choice in industry conversations events and partnerships as a leader in social creativity.

Own Budget and Resource Planning

• Oversee the social creative budget and ensure resources are allocated effectively to deliver impact.
• Make smart trade-offs between always-on content tentpole moments and experimental creative bets.

The Details:

• Location: Flexible location though our HQ is located in the heart of Seattles beautiful International District
• Hours: Typical PST business hours will require some flexibility.
• Physical requirements: Ability to sit for long periods and ability to manage long periods of screen time.
• Travel requirements: up 5-10%.

What youll bring to the table:

• A sharp creative eye with strong design sensibility and storytelling instincts.
• A strategic mindset with a deep understanding of how social drives brand growth not just content volume.
• Extensive experience leading social media for a consumer brand beauty or lifestyle experience strongly preferred.
• Proven ability to build and lead creative teams in fast-paced environments.
• Deep knowledge of major social platforms including Instagram TikTok YouTube and emerging channels.
• Strong understanding of social analytics and how to use insights to guide creative decisions.
• Experience managing budgets and working cross-functionally with senior stakeholders.
• Passion for culture creativity and the evolving role of social in how brands earn trust and relevance.

Approximate Salary Range Based on Experience and Location:

$160000 - $165000 USD/annually

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