Group Director Data Strategy TCCCFIFA

About WPP Media

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WPP Media is WPPs global media a world where media is everywhere and in everything we bring the best platform people and partners together to create limitless opportunities for growth. For more information visit

About Choreograph: A Leading WPP Media Brand

Choreograph is WPPs global data products and technology company. Were on a mission to transform marketing by building the fastest most connected data platform that bridges marketing strategy to scaled activation.

We work with agencies and clients to transform the value of data by bringing together technology data and analytics capabilities. We deliver this through the Open Media Studio an AI-enabled media and data platform for the next era of advertising.

Were endlessly curious. Our team of thinkers builders creators and problem solvers are over 1000 strong across 20 markets around the world.

Role Summary and Impact

Choreograph is seeking a Group Director Data Strategy who will play a pivotal role in defining the role of data in our clients business and driving adoption of the Open Media Studio (OMS) Platform across GroupM clients accelerating the use of data to inform brilliant advertising strategies. They will report into the EVP Data Strategy and manage a subset of client accounts client satisfaction commercial health and their understanding of our platform solutions and consulting services.

They will lead our engagement with a subset of clients to support platform adoption and growth through new account acquisition and drive organic platform adoption with existing clients by developing data strategies and evangelizing our platform capabilities partnerships and solutions. They will be an expert in our products and capabilities and will partner closely with our Product Organization to influence our product roadmap to continue to evolve in better service to our clients.

This leader will help shape the success and growth of our company by supporting the EVP in achieving overall growth and adoption targets for OMS within.

Skills and Experience

At WPP Media we believe in the power of our culture and our people. Its what elevates us to deliver exceptional experiences for both our clients and each this role it will be critical to embrace WPP & WPP Medias shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

• Spearhead Platform Adoption: You will be responsible for the growth of the Choreograph platform by driving adoption of the Open Media Studio platform across a select group of clients. This will include both new business acquisition and service adoption (including up-selling and cross-selling) within existing client and agency teams.
• Drive Agency Engagement: You will represent Choreograph in agency and client engagements. You will be responsible for a steady educational cadence with your agency partners to build knowledge that translates to growth through platform utilization and services upsell. This includes promoting our platform capabilities partnerships and solutions.
• Deliver Data Strategy for Clients: It all starts and ends with data. What questions do you want data to answer What data do you have What data do you need And how will you use that data to rationalize your decisions You will be responsible for leveraging Data Strategy personnel assigned to help our clients answer these questions. The Data Strategy team is responsible for setting the foundations for smart audience-led and analytically driven media plans and advertising tactics that deliver client outcomes.
• Solution Success: You will work with our clients and agency partners to ensure they are deriving exceptional marketing value out of the Choreograph platform using this as an opportunity to drive adoption of additional functions/features of the platform and identify additional use cases/feedback for our product teams.
• Engagement Plans: Develop maintain and execute detailed engagement plans to guarantee client success taking a proactive approach to addressing their unique needs.
• Commercial and Revenue Management: You will partner with the Commercial team and EVP Data Strategy to design commercial proposals that deliver value and are competitive in the marketplace. You will devise and help implement a measurement approach and will support the EVP in driving your client group to hit growth and adoption targets.
• Product Partnership: You will be an expert in our Products and Platform with a deep understanding of our technical capabilities and responsible for communicating them to both internal and external audiences. You will be the voice of Product to clients updating them on new solutions and the voice of client feedback to Product translating client feedback to actionable solutions. Your role will involve translating actionable client feedback and demands into product roadmap recommendations shaping our vision and strategy accordingly.

WHAT YOU WILL NEED

• Proven Leadership: Demonstrated experience in a leadership role within Adtech or Advertising or a closely related field in a highly matrixed organizational structure showing a track record of successful outcomes.
• Technical Expertise: A deep understanding of data products technology and trends within the advertising and marketing industry with the ability to articulate complex technical concepts to both technical and non-technical stakeholders
• Consultative Selling: Proficiency in consultative selling with the ability to understand client needs articulate the value proposition of our platform and tailor solutions to meet those needs effectively and communicate the business value of our platform.
• Customer Focus: A relentless focus on customer success with a passion for delivering exceptional client experiences and driving long-term relationships.
• Business Acumen: A history of driving revenue and achieving high levels of client satisfaction through strategic decision-making.
• Change Management: Ability to navigate and drive organizational change within client organizations guiding stakeholders through the adoption process and overcoming resistance to change.
• Communication Skills: Exceptional communication and relationship-building skills as this role hinges on effective interaction with clients and agency partners.
• Strategic Vision: A strategic mindset that enables you to inform product development and vision based on client feedback and market demand.

We would strongly favour candidates with the following:

• Demonstrable experience of driving technology adoption in a SaaS/PaaS environment
• Experience designing and/or deploying data strategies with large multi-line or multinational brands for paid media and advertising
• Experience working with large marketing agencies.
• Familiarity with the WPP ecosystem.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work and were just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions grow their networks and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins sharing thought leadership and celebrating holidays and milestone events. Our benefits include competitive medical group retirement plans vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when were together fostering creativity collaboration and connection. Thats why weve adopted a hybrid approach with teams in the office around four days a week. If you require accommodations or flexibility please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location

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