Digital Engagement and Content Strategist

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Job Profile

Job Title

Department

Compensation Range

The Compensation Range is the span between the minimum and maximum base salary for a position. The midpoint of the range is approximately halfway between the minimum and the maximum and represents an employee that possesses full job knowledge qualifications and experience for the the normal course employees will be hired transferred or promoted between the minimum and midpoint of the salary range for a job.

Posting End Date

Note: Applications will be accepted until 11:59 PM on the Posting End Date.

Job End Date

At UBC we believe that attracting and sustaining a diverse workforce is key to the successful pursuit of excellence in research innovation and learning for all faculty staff and students. Our commitment to employment equity helps achieve inclusion and fairness brings rich diversity to UBC as a workplace and creates the necessary conditions for a rewarding career.

Job Summary
This position works with the UBC Faculty of Management (FOM) to lead the development and execution of digital engagement and content strategies that support student recruitment engagement and alumni connection. The role plays a central part in shaping how the Faculty of Management tells its story across digital platforms ensuring a strategic data-informed and audience-centred approach to communications. The Digital Engagement and Content Strategist contributes to an integrated and coordinated digital communications strategy that enhances the Facultys reputation supports recruitment and student success objectives and reflects the strategic goals of the Faculty and the University. This position works closely with Faculty leadership University Relations and other central communications partners to ensure consistency effectiveness and impact across channels.

This position plans and implements communications and marketing strategies to provide information to prospective and current students faculty staff and other groups in the community; enhance the image and reputation of the Faculty; and reflect the mandate and strategic goals of the institution. This position also contributes to the development of communications best practices for FOM and ensures all communications activities and materials comply with UBC standards.

Organizational Status
This position reports directly to the Director Strategic Initiatives and Administration. As part of the Deans Office team the position works collaboratively with staff across the Faculty and may provide project leadership or functional guidance to staff students and external service providers involved in digital communications initiatives.

The position also interacts with external vendors platform providers and partners as required.

Work Performed

• Communications project coordination and management

• Manages communications projects determines project timelines and budgets and develops contingency plans to keep projects on track.

• Develops and implements communications and marketing strategies.

• Communicates with units to clarify subject material provide project status updates and negotiate any necessary changes to timelines or deliverables.

• Evaluates publishing requirements and provides recommendations regarding media and format.

• Manages projects and coordinates workflow of content providers editors designers and external service providers.

• Acts as liaison with editors and content providers to establish and meet production deadlines.

• Actively seeks out partnerships and develops relationships with other campus units and student groups in order to identify and leverage opportunities for collaboration.

• Ensures that messages are delivered in a coordinated fashion across appropriate communications channels.

• Works closely with staff in University Relations to meet Faculty and University needs.

Content Strategy & Storytelling

• Leads content strategy development for Faculty digital platforms ensuring compelling storytelling tailored to the nuances of different channels audiences and geographic markets.

• Executes content strategy through hands-on content creation including interviewing stakeholders drafting original written content and refining messaging for digital platforms.

• Develops editorial plans and content frameworks that support recruitment priorities program promotion student experience and alumni engagement.

• Translates complex academic institutional and strategic information into clear engaging and accessible digital content.

Strategic Digital Engagement Analytics & SEO

• Develops and implements comprehensive digital engagement and marketing strategies for the UBC Faculty of Management informed by analytics SEO best practices and performance insights.

• Applies a strong understanding of the student recruitment and engagement funnel from awareness through conversion and ongoing engagement to guide content strategy and campaign design.

• Working with University Relations digital marketing team uses analytics tools (e.g. Google Analytics social media insights email marketing analytics SEO tools) to monitor performance identify trends and inform continuous improvement. (Reference added to note working relationship with digital team that sets up digital analytics).

• Produces regular performance reports and provides strategic recommendations to Faculty leadership and partners.

Digital Communications & Platform Management

• Plans creates and coordinates content across Faculty websites social media channels email communications and digital campaigns.

• Oversees content optimization for SEO accessibility usability and audience discovery with guidance from the University Relations Web and Communications team

• Works within the Facultys web content management system (WordPress) to create edit audit and maintain digital content.

• Advocates for user-centred design strong information architecture and best practices in digital communications across Faculty platforms.

• Works with University Relations digital marketing team to execute digital marketing campaigns aligned with recruitment cycles program launches events and alumni initiatives.

• Strong understanding of geographic and audience segmentation strategies to ensure content and campaigns are targeted relevant and effective in priority markets.

• Coordinates with University Relations digital marketing team paid digital advertising initiatives as required and evaluates campaign performance.

Multimedia & Creative Production

• Develops and curates video and multimedia content to support Faculty storytelling recruitment and engagement objectives.

• Works with internal and external partners to plan produce and deploy video photography and multimedia assets across digital channels.

• Ensures creative assets align with UBC brand guidelines and Faculty identity guidelines with the support of the University Relations design team.

Collaboration & Advisory Role

• Works closely with Faculty leadership student recruitment alumni engagement and central university partners to ensure alignment and coordination of digital initiatives.

• Provides strategic advice training and guidance on digital engagement content strategy and analytics to Faculty staff and partners with the support of University Relations

• Stays current with emerging digital communications trends technologies and best practices relevant to higher education.

Consequence of Error/Judgement
This position exercises a high level of judgment in the planning execution and evaluation of digital communications for the UBC Faculty of Management. Errors in strategy analytics interpretation audience targeting or content deployment could negatively affect recruitment outcomes student engagement alumni relations and the Facultys reputation. Decisions must balance competing priorities timelines and strategic objectives while maintaining high standards of quality accuracy and brand alignment.

Supervision Received
This position reports to the Director Strategic Initiatives.

Supervision Given
Supervises staff involved in specific communications projects as needed.

Minimum Qualifications

• Undergraduate degree in a relevant discipline. Minimum five years of related experience or the equivalent combination of education and experience.

• Willingness to respect diverse perspectives including perspectives in conflict with ones own

• Demonstrates a commitment to enhancing ones own awareness knowledge and skills related to equity diversity and inclusion

Preferred Qualifications

• Relevant disciplines include marketing communications and digital technologies.

• Proven experience in strategic communications planning and project coordination. Ability to plan and implement a broad range of digital and non-digital communications projects.

• Demonstrated ability to work in a project-based environment and handle multiple and concurrent priorities.

• Strong problem-solving and critical thinking skills. Ability to look at complex problems from different perspectives and find creative solutions with the resources available.

• Excellent project management and organization skills with the ability to prioritize multiple tasks manage timelines and implement a broad range of digital and print communications projects in a high-volume production environment.

• A foundational understanding of visual design principles knowledge of branding and working within a graphic identity system. Experience working with and providing feedback to designers. Basic graphic design skills are an asset.

• Experience using established and emerging social media channels for communication and audience engagement. Strong analytical skills and ability to use social media monitoring and analytical tools e.g. Google Analytics to measure success and deliver actionable recommendations.

• Solid understanding of social media and web content best practices and usability conventions.

• Photography and video-editing experience an asset.

• CSS and HTML considered an asset.

• Understanding of print production processes and terminology.

• Familiarity with blogs content-management systems and email marketing tools.

• Experience with Adobe Creative Suite and the Microsoft Office suite. Familiarity with databases or other project management software.

• Professional experience in a post-secondary institution or similar environment an asset.

• Effective oral communication interpersonal and presentation skills.

• Ability to exercise diplomacy tact and discretion when working with confidential and/or sensitive information and in dealing with various levels within the university.

• Ability to work in an interculturally rich environment.

• Capacity for creativity and research; ability to exercise initiative resourcefulness and judgment.

• Ability to assess own performance and report on project status.

• Accuracy and attention to detail.

• Ability to work both independently and within team and to work effectively under pressure to meet deadlines.