Product Manager

The Body Shop

The Body Shop has been here since 1976 and were not going anywhere. Theres never been a more exciting time to join us with a range of fantastic opportunities now available. Were looking for fellow pioneers of ethical beauty who are keen to drive our business in the UK and around the world. If that sounds like you wed love you to join us as we embark on our next Body Shop is committed to generating positive economic social and environmental impact. Were fighting for what we believe in now more than ever. No holding back. Breaking the mould has always come naturally to us and we need someone whos not afraid to mix things up.

Your role in a nutshell

We are recruiting for an experienced Product Marketing Manager to own and drive the innovation plan for The Body Shop with an obsession to drive sustainable growth. This person will be responsible for the full marketing mix through maximising the core portfolio whilst developing impactful innovation that drives customer acquisition whilst building brand equity and credibility. The ideal candidate must have a passion for beauty balanced with customer centricity- being focused on how the product messaging and the omni-channel experience are as important as delivering on great formulations for NPD.

More about the role

PRODUCT STRATEGY: Develop and execute winning NPD that supports the overarching Product Strategy whilst remaining focused on delivering customer acquisition and profitable growth. Ensure the brand continues to be relevant to its target audience by clearly defined USPs.

BRAND EQUITY: Custodian of the Brand Equity. Ensure the core portfolio and any new product development positioning and communication stays true to the brand purpose across all touch points.

PRODUCT DEVELOPMENT: Be the point person on the product development team to define goals and create a vision for development projects. Manages product development from ideation to omnichannel launch with an obsession with how the customer will receive this. Works alongside the Head of Product Marketing to develop and execute a full innovation pipe aligned with global category targets. Ensure all elements of the marketing mix are respected especially product and pricing.

PRODUCT POSITIONING & MESSAGING: Own & create compelling product messaging which speaks to the brands unique values and category specifications. Collaborate with R&D brand teams and markets to ensure rich and consistent storytelling across all Channels.

MARKET SELL IN: Responsible to deliver sell-in packs to Markets and provide regular updates.

BUSINESS MANAGEMENT: Close collaboration with the Commercial team to develop business cases for NPD projects and follow through KPIs during and post events. Close contact with key markets to evaluate range performance define risks and opportunities.

COLLABORATION: Work in close collaboration with Brand Marketing Gift Insights R&I Creative Studio Product Development Digital Visual Merchandising Communications Commercial Retail Academy & Key Markets to develop a solid brand development strategy.

CONSUMER & MARKETS INTELLIGENCE: In depth category knowledge acquired through competition and category research to feed into NPD and core refresh conversations. Have a clear understanding on consumer and market trends to make our brand product assortment and NPDs more meaningful & relevant.

Behaviours

• Confident individual who is comfortable working with a level of independence from the Head of Product Marketing
• Proactive mindset
• Strong analytical skills
• Visionary: Heavier focus on short/medium strategy & brand equity

Working Relationships & Interfaces(where applicable):

Internal:

• Creative Studio Team
• Global Digital Team
• Global Brand Experience
• Global Communications
• Global R&D
• Global Product Development
• Global Finance
• Global Commercial & Global Category Team
• Retail Academy
• Visual Merchandising
• Key Markets
• E Commerce
• Operations

External:

• Creative agencies
• Research agencies
• Suppliers
• Actively engage with the business and products through key market alignments.
• High fit with The Body Shop Purpose (culture values) excellent understanding of the Purpose strategic framework and ability to translate it into executional guidelines.
• Is as excellent team player works effectively in a multicultural environment is an active listener and interacts effectively.

What we look for

Experience:

• Experience in similar Brand/Product Marketing Manager positions (preferably within the Cosmetics Industry)
• Brand building and development experience in driving brand strategies & campaigns
• Strong expertise in NPD and launches to markets

Desirable:

• Experience working in an Agile environment

Competencies required:

• Passionate about beauty.
• Strong analytical skills with ability to dissect data into concrete actionable strategies.
• Ability to leverage meaningful consumer insights into NPD and campaign ideas.
• Ability to work smartly with a clear sense of prioritization.
• Excellent written verbal and visual communication skills being able to influence key stakeholders within the business.
• Creative mindset and strong attention to detail.
• Ability to work in a fast-paced and dynamic environment and to build strong relationships across the business.
• Proactivity and a positive can-do attitude

Benefits

As well as a competitive salary here are just a few of the rewards that you can look forward to if you join us: a 6% non-contributory pension plan 23 days holiday 50% staff discount and access to product sample sales access to Perks at Work our online shopping channel with exclusive deals & discounts as well as LOVE money to spend on your wellbeing and personal development.