Marketing Manager

Job Position: Marketing Manager

Ref: 5176

Location: PE/Gqeberha

Salary: Commensurate with qualification and experience

Email your CV to

Qualifications / Requirements:

Essential

5 years experience in a Marketing Manager or senior marketing role

Strong background in e-commerce and digital marketing

Proven experience managing influencer and creator marketing programmes

Demonstrated experience managing marketing budgets and ROI-driven decision-making

Experience leading and developing multi-disciplinary marketing teams

Strong understanding of social media platforms digital performance metrics and optimisation

Commercial mindset with the ability to link marketing activity directly to revenue

Desirable

Experience in consumer brands e-commerce-led businesses or regulated industries

FMCG experience beneficial but not essential

Exposure to CRM platforms analytics tools and e-commerce systems

Personal attributes

Innovative proactive and results-driven

Strong leadership and stakeholder-management skills

Data-led with a creative and brand-focused mindset

Comfortable operating in a fast-paced regulated environment

Key Performance Areas:

Strategy leadership and commercial alignment

Develop and execute a data-driven marketing strategy aligned to business revenue and growth objectives

Lead coach and performance-manage the marketing team setting clear KPIs and accountability

Work closely with the National Sales Team and Key Account Manager to:

- Support sell-in and sell-through initiatives

- Align campaigns with customer and channel strategies

- Ensure consistent brand execution across retail e-commerce and trade environments

Translate commercial priorities into clear executable marketing plans

Drive innovation while ensuring compliance with industry regulations and internal governance

Budgeting performance and ROI

Own and manage the marketing budget ensuring optimal allocation across digital influencer e-commerce events and brand initiatives

Track analyse and optimise ROI across all marketing spend

Use performance data to inform decision-making prioritisation and investment shifts

Present clear performance updates and recommendations to senior management

E-commerce and digital marketing

Own the e-commerce growth strategy including traffic acquisition conversion optimisation retention and basket growth

Work closely with the E-commerce and Communications Head to optimise:

- Website performance and user experience

- Promotional calendars launches and campaigns

- Email marketing CRM and loyalty initiatives

Monitor and optimise digital channel performance across paid and organic media

Influencer social media and content

Develop and lead the influencer and creator marketing strategy including:

- Identification onboarding and management of relevant influencers

- Campaign briefing content alignment and performance measurement

- Ensuring compliance with brand guidelines and regulatory requirements

Oversee social media strategy and execution across relevant platforms

Guide content creation across social web email POS and trade marketing assets

Events and brand activation

Define and oversee event and activation strategy in line with brand and commercial objectives

Work closely with the Event Co-Ordinator on:

- Trade events brand activations and experiential marketing initiatives

- Budget management timelines and execution

- Post-event performance analysis and ROI assessment

Brand communications and customer

Strengthen brand positioning and visibility in a competitive consumer market

Oversee product launches seasonal campaigns and key trade initiatives

Ensure consistent messaging and execution across all customer touchpoints

Work with the Customer Relationship Consultant to:

- Improve customer experience and retention

- Leverage customer insights and feedback

- Drive lifecycle and re-engagement campaigns

Email your CV to

Qualifications / Requirements:

Essential

5 years experience in a Marketing Manager or senior marketing role

Strong background in e-commerce and digital marketing

Proven experience managing influencer and creator marketing programmes

Demonstrated experience managing marketing budgets and ROI-driven decision-making

Experience leading and developing multi-disciplinary marketing teams

Strong understanding of social media platforms digital performance metrics and optimisation

Commercial mindset with the ability to link marketing activity directly to revenue

Desirable

Experience in consumer brands e-commerce-led businesses or regulated industries

FMCG experience beneficial but not essential

Exposure to CRM platforms analytics tools and e-commerce systems

Personal attributes

Innovative proactive and results-driven

Strong leadership and stakeholder-management skills

Data-led with a creative and brand-focused mindset

Comfortable operating in a fast-paced regulated environment

Key Performance Areas:

Strategy leadership and commercial alignment

Develop and execute a data-driven marketing strategy aligned to business revenue and growth objectives

Lead coach and performance-manage the marketing team setting clear KPIs and accountability

Work closely with the National Sales Team and Key Account Manager to:

- Support sell-in and sell-through initiatives

- Align campaigns with customer and channel strategies

- Ensure consistent brand execution across retail e-commerce and trade environments

Translate commercial priorities into clear executable marketing plans

Drive innovation while ensuring compliance with industry regulations and internal governance

Budgeting performance and ROI

Own and manage the marketing budget ensuring optimal allocation across digital influencer e-commerce events and brand initiatives

Track analyse and optimise ROI across all marketing spend

Use performance data to inform decision-making prioritisation and investment shifts

Present clear performance updates and recommendations to senior management

E-commerce and digital marketing

Own the e-commerce growth strategy including traffic acquisition conversion optimisation retention and basket growth

Work closely with the E-commerce and Communications Head to optimise:

- Website performance and user experience

- Promotional calendars launches and campaigns

- Email marketing CRM and loyalty initiatives

Monitor and optimise digital channel performance across paid and organic media

Influencer social media and content

Develop and lead the influencer and creator marketing strategy including:

- Identification onboarding and management of relevant influencers

- Campaign briefing content alignment and performance measurement

- Ensuring compliance with brand guidelines and regulatory requirements

Oversee social media strategy and execution across relevant platforms

Guide content creation across social web email POS and trade marketing assets

Events and brand activation

Define and oversee event and activation strategy in line with brand and commercial objectives

Work closely with the Event Co-Ordinator on:

- Trade events brand activations and experiential marketing initiatives

- Budget management timelines and execution

- Post-event performance analysis and ROI assessment

Brand communications and customer

Strengthen brand positioning and visibility in a competitive consumer market

Oversee product launches seasonal campaigns and key trade initiatives

Ensure consistent messaging and execution across all customer touchpoints

Work with the Customer Relationship Consultant to:

- Improve customer experience and retention

- Leverage customer insights and feedback

- Drive lifecycle and re-engagement campaigns

Commensurate with qualification and experience