Lead, Consumer Bank Strategic Programs

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Job Description:

At Regions the Consumer Strategy Business Partner manages the due diligence planning development socializing and implementing of strategic business in the establishment of organization objectives in the development of organization short medium and long-range and strategic plans for a sub-segment of the Consumer Bank. Key to those plans is the identification of organization strengths and weaknesses business opportunities and extensive understanding of customers and prospects. Evaluates and manages new business opportunities initiatives mergers acquisitions partnerships alliances and/or joint ventures within their area of responsibility. Oversees analysis covering the economics legal regulatory market and competitive environment as well as internal organizational financial technical analysis. Monitors competitive activity and identifies client needs.

Responsible and accountable for the customer segment strategy across all channels products programs compliance and support groups. This includes channel strategy roadmap prioritization execution customer experience usability support vendor management risk management and budget for their segment.

Responsible for all research of their customer segment including extracting customer data and analyzing profiles to determine market segment requirements. Identifies and partners to develop targeted product offerings or marketing campaigns based on customer profiles. Provides information to sales and marketing teams to assist in the promotion of the organizations goods and/or services.

Partners with other Strategists in the day-to-day performance of their jobs and leverages shared services resources in other groups for technical research and analytics needs. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Extensive knowledge of department processes.

Responsibilities

• Achieves the key performance indicators (KPIs) assigned through effective deployment of customer-centric strategy
• Facilitates tight collaboration across organization with business units and internal stakeholders to ensure marketing campaigns and product initiatives being in line with the experience and proposition defined for respective segments and to ensure right fit across product portfolio segment needs and growth targets
• Develops customer journey maps to identify areas to improve develop plans and drive change to increased customer acquisition satisfaction retention and financial performance
• Drives engagement retention deepening of existing customers and foster new customer acquisition through right segmentation & propositions robust channel support and data-driven analytics
• Defines differentiated proposition as an all-in-one solutions provider for their segment through advanced segmentation strategies to create a sustainable and competitive market position
• Builds advanced execution plans and growth strategies backed by research data analytics and feedback from channels and other business lines with the ultimate goals to increase relationship depth retention and new customer acquisition
• Strengthens channel capabilities to empower seamless cross-selling journey enable customer direct interactionsand touchpoints to generate business opportunities
• Guides the development and implantation of integrated marketing programs and deliver end-to-end marketing communications that shape the strategic positioning and generate business leads
• Builds a customer-centric cross-selling journey to drive customer lifetime value by enhancing customer engagement and experience to serve a large and important customer base
• Maximizes untapped opportunities from existing customers base including reactivating the inactive and reconnecting special caring segments
• Collaborates with enterprise wide partners to execute company-wide strategies

This position is exempt from timekeeping requirements under the Fair Labor Standards Act and is not eligible for overtime pay.

This position is incentive eligible.

Requirements

• Bachelors degree in an appropriate discipline
• Seven (7) years ofexperience in financial services or related industry
• Three(3) years ofexperience in marketing customer experience business/product leadership or customer analytics

Preferences

• Masters degree

Skills and Competencies

• Able to lead internal and cross-functional teams to be a team player
• Motivated and high caliber individual will have direct responsibility to formulate Best-in-Class Customer Segmentation and proposition deepen engagement via cross-sell and upsell improve salesand retention and enhance customer experience along the entire customer journey
• Self-motivated innovative responsible proactive flexible take ownership and determined to deliver assigned targets/projects
• Strong analytical problem-solving and execution skills
• Strong business acumen and is customer oriented with proven track-record in attaining business results

Additional Job Description:
The Consumer Bank Strategy & Insights team brings an outside in future focused perspective to Regions Consumer Bankcombining emerging trends customer insights and strategic analysis to shape long term plans and accelerate execution across Retail Mortgage and HiFi. We partner with senior leaders to drive strategy enable cross functional alignment and help the Consumer Bank deliver stronger growth and a more future ready customer experience
The Lead Consumer Bank Strategic Programs acts as a strategic operator and integrator across the Consumer Bank to enable the Head of Consumer Banks strategic vision and priorities. This role leads strategic planning tracks long term performance against strategic priorities develops North Star strategies and coordinates multi year roadmaps that translate vision into execution. It functions as a central integrator across the line of business.

Key responsibilities:
Lead Consumer Bank strategic planning North Star strategy development and long term roadmaps
Track long term performance and progress against Consumer Bank strategic priorities
Oversee the portfolio of strategic programs and ensure cross LOB alignment
Develop high quality strategic and executive communications
Assesses emerging strategic opportunities and translate into targeted action plan
Partner across Retail Mortgage HiFi Digital Finance Risk and other enablement functions to accelerate execution

Ideal candidate:
Strong record of influencing without authority across senior leadership
Exceptional executive storytelling capability and communications
Forward looking organized and energized by complex strategic problems
Strong structured thinking and synthesis skills
Thrives in ambiguity and brings structure to unclear or complex problems
Known for elevating team performance through collaboration curiosity and sustained effort
Experience in strategy strategic program management consulting or enterprise programs

Location options include: Birmingham AL Atlanta GA or Charlotte NC.

Position Type

Compensation Details

Pay ranges are job specific and are provided as a point-of-market reference for compensation decisions. Other factors which directly impact pay for individual associates include: experience skills knowledge contribution job location and most importantly performance in the job role. As these factors vary by individuals pay will also vary among individual associates within the same job.

The target information listed below is based on the Metropolitan Statistical Area Market Range for where the position is located and level of the position.

Job Range Target:

Minimum:

Median:

Incentive Pay Plans:

Benefits Information

Regions offers a benefits package that is flexible comprehensive and recognizes that one size does not fit all for benefits-eligible associates. Listed below is a synopsis of the benefits offered by Regions for informational purposes which is not intended to be a complete summary of plan terms and conditions.

• Paid Vacation/Sick Time

• 401K with Company Match

• Medical Dental and Vision Benefits

• Disability Benefits

• Health Savings Account

• Flexible Spending Account

• Life Insurance

• Parental Leave

• Employee Assistance Program

• Associate Volunteer Program

Please note benefits and plans may be changed amended or terminated with respect to all or any class of associate at any time. To learn more about Regions benefits please click or copy the link below to your browser.

DetailsRegions Center

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