Senior Manager, Content Strategy

What youll do:

Content & UX Strategy

• Lead the strategy planning and execution of content across PDPs brand shops and display assets for priority retailers.

• Championa content-first approach and apply UX/UI principles to deliver seamless user-centered experiences.

• Shape product experiences using information architecture content hierarchy and usability/accessibility best practices.

• Develop and evolve content standards messaging frameworks and guidelines tailored to retailer platforms and devices with a mobile-first mindset.

Insight-Driven Execution

• Leverage category and brand insights retailer search data and consumer behavior trends to inform content and UX recommendations.

• Conduct retailer site audits and competitive benchmarking toidentifycontent gaps and innovation opportunities.

• Leverage Flywheel Commerce Cloud analytics and SEO insights tomonitorcontent performance digital shelf metrics and search rankings; use findings to drive continuous improvement. This is in partnership with the Analytics and Data team.

Innovation & AI Search Readiness

• Stay ahead of digital trends and generative AI search capabilities; ensure content strategies support AI-powered product discovery and answer emerging shopper queries.

• Collaborate with digital product and technology teams to future-proof content for seamless integration with AI search voice assistants and new retail technologies.

Testing & Optimization

• Plan and execute A/B and multivariate tests tooptimizePDP content imagery and layout for conversion and engagement.

• Build test-and-learn roadmaps partnering with creative SEO and analytics to develop hypotheses measure results and scale winning solutions.

Cross-Functional Leadership

• Build andmaintainstrong relationships with creative retail media data andanalytics andexternal agency/vendor partners to ensure content provides a holistic solution to the business.

• Guide and mentor account specialists copywriters and designers fostering a high-performance collaborative team culture that embraces and executes best-in-class content.

Best Practice & Playbook Development

• Develop andmaintaindigital playbooks content strategy and wireframe recommendations and process documentation for content strategy ensuring alignment with retailer requirements and evolving industry standards.

• Educate and provide POVs to internal and external partners on digital shelf retail UX and AI search best practices.

Project & Stakeholder Management

• Manage multiple concurrent large-scale projects prioritizing initiatives based on business impact and resource availability.

• Communicate content strategies roadmaps and test results to stakeholders at all levels translating complex concepts into actionable recommendations.

• Cross-functional team member willparticipatein the Account team briefing collaborate with creative team on recommendations review creative outputs and inform measurement plans or program recaps collaborate with all team members across content retail media and data/analytics.

Who you are:

• 5 years experience in content strategy digital UX or eCommerce with a focus on retailer or digital shelf environments.

• Deep knowledge of retailer platforms (Amazon Walmart Target etc.) digital shelf requirements and eCommerce content trends.

• Demonstrated ability to apply category brand and search insights to drive content and UX strategies.

• Experience with content management systems (CMS) PIM tools (e.g. Salsify) and analytics platforms (GA4 Data Studio etc.).

• Strong understanding of AI generative search and emerging digital retail technologies.

• Excellent communication collaboration and leadership skills; proven ability to influence cross-functional teams.

Key Competencies

• Strategic insight-driven thinker with strong user empathy.

• Skilled storyteller and persuasive communicator.

• Passionate about digital innovation test-and-learn and continuous improvement.

• Agile project manager able to balance multiple priorities and deadlines.

#LI AG1

Salary Range

$110000 - $120000 USD

Working at Flywheel

• We have office hubs across the globe where team members can go to feel productive inspired and connected to others - team members go into Hub Offices 3x a week
• Flexible vacation time
• Great learning and development opportunities
• Benefits that help you live your best life
• Parental leave and benefits
• Volunteering opportunities
• If youre looking to connect with teammates on a topic of inclusion and identity chances are theres an ERG for that.
• So you know: The hired candidate will be required to complete a background check
• Learn more about us here: Life at Flywheel

Flywheel Commerce Networks goal is to create a culture where all individuals of all backgrounds feel comfortable in bringing their authentic selves to work. We want all people to feel included and empowered to contribute fully to our vision and goals. Flywheel Commerce Network is an Equal Opportunity Employer and participates in E-Verify. All applicants will receive fair consideration for employment. We do not discriminate based upon race color religion sex sexual orientation age marital status gender identity national origin disability or any other applicable legally protected characteristics in the location in which the candidate is applying.

If you have any accessibility requirements that would make you more comfortable during the application and interview process please let us know at so that we can support you.