Digital Growth Manager (Maternity Cover)
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Job Summary
Your mission
This role is central to growing H! Fashions digital presence by building a highly engaged community increasing audience loyalty and driving revenue through innovative fashion-led content. The successful candidate will ensure all digital output aligns with the brands distinctive voice style and audience while delivering strong performance against ambitious community social and commercial targets.
Key Responsibilities
- Deliver H! Fashions digital content strategy in line with editorial and commercial goals.
- Maintain and champion H! Fashions tone voice and visual identity across all digital platforms. Social Growth Community Newsletter & KPIs.
- Drive significant growth in social views community growth and audience engagement meeting and exceeding agreed KPIs.
- Use advanced analytics tools including Google Analytics to track performance identify opportunities and inform decision-making.
- Deliver current strategies to grow loyalty through newsletters social platforms and other digital channels.
- Deliver daily newsletter strategy working alongside editors to ensure tone of voice following strategic vision and growth of list.
- Support the delivery of digital and social strategies around major events campaigns and partnerships.
- Participate in social media and online video content where required .E-commerce & Revenue Generation.
- Produce compelling fashion and shopping content that drives affiliate revenue and commercial performance.
- Work closely with commercial teams to identify test and develop new monetisation opportunities and partnerships.
Team Collaboration & Site Management
- Collaborate closely with the Editor and Audience teams to deliver integrated digital strategies.
- Stay up to date with digital trends platforms and innovations sharing insights with the wider team.
Leadership & Analytics
- Use performance data and audience insights to evolve content strategy and keep the brand competitive.
- Take ownership of regular performance reviews reporting and KPI meetings during the cover period.
Your profile
- Social and community first background with proven results in growing channels and loyal audiences.
- Passionate about fashion digital media and audience growth with a strong understanding of H! Fashions voice style and readership
- Confident leading a digital content strategy in a fast paced editorial environment.
- Commercially minded with a clear understanding of how content drives growth engagement and revenue.
Experience
- Experience working in social media and newsletter analytics and performance.
- Strong knowledge of SEO best practices and digital analytics.
- Experience working with CMS platforms and data-driven editorial strategies
Qualifications
- Experience working in social media and newsletter analytics and performance.
- Strong knowledge of SEO best practices and digital analytics.
- Experience working with CMS platforms and data-driven editorial strategies
Benefits
- 25 days annual leave per year (for full time employees)
- 1 birthday day per year
- Private Medical Scheme
- Employee Assistance Programme
- Life Assurance currently 6 x salary
- Generous Employer Pension contributions
- Group Income Protection Scheme
- Plus all of the perks of working for a fun media company!
About us
MISSION STATEMENT
To influence and inspire with relevant exclusive and entertaining content in a positive celebratory and kind environment via stringent editorial integrity.
History of Hello
HELLO! is a market-leading lifestyle and celebrity publication known for its positive and celebratory reporting and unrivalled showbiz exclusives which have been entertaining audiences since 1988.
Over the years its digital brand has transformed from a small legacy publishing site into an influential global website.
HELLO! is part of the HOLA group who launched HOLA! magazine in Barcelona in 1944. The husband and wife team of Antonio Sánchez Gómez and Mercedes Junco Calderón launched the publication with the aim of adding some sparkle to their readers lives. Always positiveHOLA! and HELLO! continue to remain true to the guiding principles of a new type of journalism - always positive highly visual and celebratory allowing readers a moment of escape into the worlds of the rich and famous to inspire brighten and entertain.
With offices in London New York and Toronto HELLO! Magazine is now a 24-hour global website with unique user experiences in our three main audience territories of the UK US and Canada.
Our readership is more global than that however with audiences also visiting the site from Australia India Europe and all other parts of the world.
Required Experience:
Manager
Key Skills
- User Interface
- Competitive Analysis
- New Technologies
- Business developments
- Communication
- Content Management System
- Market Research
- Internet
- Youtube
- Digital Assets
- Digital strategy
- Social Channels
- Digital Forensics
- A/B Testing
- Analytics
About Company
MISSION STATEMENT To influence and inspire with relevant, exclusive and entertaining content in a positive, celebratory and kind environment via stringent editorial integrity. History of Hello HELLO! is a market-leading lifestyle and celebrity publication, known for its positive and c ... View more
