Marketing and Digital Communications Coordinator

Drive the College of Healths digital presence by developing and executing comprehensive marketing strategies that amplify our programs celebrate our people and showcase our transformative impact. Youll craft compelling content across web platforms social media channels and digital advertising to boost enrollment strengthen alumni connections and advance development initiatives.

Working under the direction of the Marketing Manager the Coordinator collaborates closely with departments faculty students and university partners to gather and promote news research stories events and achievements. The role requires initiative creativity and the ability to plan and execute multichannel communications aligned with college and university priorities.

Position Number: S71220

This position is a Grade: 8 - 40 with an approximate salary range of $46870- $56250 and is subject to change based on experience skills and qualifications.

Key Responsibilities:

Support the execution of the College of Healths digital and social media strategies under the direction of the Marketing Manager.
Assist with on-site and virtual coverage of College events programs and initiatives.
Monitor engagement and audience interactions and elevate trends issues or opportunities to the Marketing Manager.
Draft edit and format digital contentincluding short-form stories posts photography and basic videoto highlight College programs research faculty students and alumni.
Adapt and repurpose content for use across web email social media and digital advertising channels.
Ensure content follows College and University brand standards accessibility guidelines and messaging priorities.
Support digital marketing and communications campaigns that advance enrollment alumni engagement and development goals.
Collaborate with academic departments faculty staff students and University partners to gather content and promote news and events.
Participate in campaign planning meetings and contribute ideas and recommendations as appropriate.
Update and maintain College web pages using the Drupal content management system.
Ensure web content is accurate current accessible and consistent with University standards.
Assist with basic search optimization practices including SEO and emerging search technologies as directed.
Help identify content updates or improvements to enhance usability and clarity.
Compile data and assist in preparing reports to support evaluation of digital communications efforts.
Use feedback and performance insights to refine content and support continuous improvement.
Stay informed about higher education marketing trends tools and technologies applying new skills as appropriate.

Qualifications:

Bachelors Degree in Marketing Communications Public Relations Journalism or related field
One to three years of related work experience
Demonstrated experience managing social media accounts and producing engaging digital content
Excellent writing editing and communication skills with strong attention to detail
Ability to manage multiple projects meet deadlines and work collaboratively in a fast-paced environment
Strong visual sensibility and intellectual curiosity to adopt and learn new technologies
Experience using digital photo and video equipment for content creation preferred
Familiarity with AI tools that enhance digital content creation and marketing efficiency preferred
Basic knowledge of project management tools (e.g. Asana Google Workspace or similar)
Experience with or exposure to higher education or health-related communications preferred

Lehigh University is an equal opportunity employer and does not discriminate. We are committed to a culturally and intellectually diverse community and we seek qualified candidates to contribute to the universitys University offers a comprehensive and family friendly benefits package which includes but is not limited to Health Care Retirement and Educational benefits. Information can be found on ourwebsite.

Persons with disabilities who anticipate needing an accommodation for any part of the interview or hiring process may contact LehighsAccommodations Specialist.
The duties of this position may allow the employee to work partially remote as deemed appropriate by their supervisor
Occasional evening or weekend assignments to provide on-site coverage for college events

Successful completion of standard background checks including but not limited to: social security verification education verification national criminal background checks motor vehicle checks PATCH FBI fingerprinting Child Abuse Clearance and credit history based upon the requirements of the position.

Only complete applications will be considered therefore please complete the application in its entirety. Once the posting is removed from the website applications may no longer be allowed to be completed.