Senior Expert PPC Specialist

WPP Media is the worlds leading media investment company. Were shaping the future of media by putting Clients First valuing ourPeople and leveraging our advancedAI media platform. We drive innovation and deliver competitive advantages for our clients globally.

The opportunity:

Are you a seasoned biddable media expert ready to lead and innovate Were looking for a Senior ExpertPPC Specialistto join our dynamic team. This key role drives strategy coordinates daily biddable media activities and ensures smooth operations for our clients all powered by our cutting-edge AI platform. If youre passionate about performance marketing and eager to make a significant impact we want to hear from you!

What Youll do:

As a PPC Senior Expert Specialist in our Activation department youll be responsible for the full lifecycle of biddable campaigns for your own roster of brands. This includes:

• Campaign ownership:Leading complex biddable campaigns from strategy and proposal to activation continuous monitoring optimization and detailed reporting to meet client KPIs.

• Platform mastery:Executing media buying across major platforms (Google Ads Facebook TikTok LinkedIn etc.) ensuring optimal performance and cost control.

• Data-driven optimization:Analyzing campaign data from Google Analytics (or similar) to extract actionable insights and continuously improve performance.

• Technical expertise:Managing measurement tags creating automation and troubleshooting technical issues often leveraging our AI platform.

• Innovation & growth:Staying updated on new media features sharing knowledge and contributing to team development and process improvements.

• Collaboration:Working closely with internal teams and stakeholders using our ERP system and Agile methodology.

What Youll bring:

• Experience: 4 years of hands-on experience in biddable media.

• Platform proficiency:In-depth knowledge and experience with:
  • Google Ads (Search Pmax Demand Gen Shopping)
  • Facebook TikTok Pinterest LinkedIn Apple Ads
  • Google Analytics Adobe Analytics
• Analytical skills:Strong ability to analyze campaign data extract insights and drive optimization.

• Technical acumen:Familiarity with ad servers verification tools tag management systems and strong Excel skills.

• Key Traits:Detail-oriented analytical excellent English communication (written & verbal) strong planning problem-solving collaborative ambitious and a team player.

• AI interest:Familiarity with AI-driven media platforms or a strong interest in leveraging AI is a plus.

Why join WPP Media

Be part of a global leader where you can innovate grow and make a real impact. We offer a supportive environment competitive benefits and the chance to work with top brands all while championingClient Centricity putting our People First and pioneering with ourAI Media Platform.

If youre ready to take your biddable media career to the next level apply today!

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