Director of Product Marketing MetaMask
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Job Location:
New York City, NY - USA
Monthly Salary:
$ 146000 - 215000
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
About Consensys & MetaMask
As part of Consensys youll work on MetaMask a core product in Consensys portfolio while benefiting from the scale culture and mission of the broader organization.
MetaMask is evolving.
What began as the worlds leading self-custodial crypto wallet is becoming something bigger: a global consumer platform for managing digital value designed to make saving earning moving and using money more open flexible and accessible.
Built on crypto rails but designed for everyday use MetaMask is helping define a new category of consumer experience one that gives people more control over their money while remaining simple intuitive and globally accessible.
The Opportunity
Were hiring a Director of Product Marketing to help shape the next phase of MetaMasks evolution into a broader consumer finance platform.
This role will focus on defining how MetaMask introduces new everyday money experiences to a global audience while maintaining MetaMasks core values of self-custody and user ownership.
This is a 01 build role. Youll set strategy define positioning and personally drive go-to-market execution as MetaMask expands into new use cases and markets.
What Youll Do
Define product marketing strategy for the phase for MetaMask
- Shape the positioning narrative and go-to-market approach for new consumer finance experiences
- Help evolve MetaMasks perception from wallet to a broader consumer platform for managing digital value
- Translate complex technical and financial concepts into clear trusted consumer-friendly stories
Drive adoption engagement and retention
- Partner closely with Growth and Analytics teams to identify new audience segments and expansion opportunities
- Design GTM strategies across the full product lifecycle from early launches through scaled adoption
- Focus on measurable outcomes such as user growth engagement retention and monetization
Partner deeply with Product and Engineering
- Work hand-in-hand with Product leaders to shape launch strategy sequencing and communication
- Advocate for user needs clarity and trust throughout the product development process
- Influence cross-functional decision-making without formal authority
Build foundations for scale
- Establish product marketing frameworks systems and operating rhythms for a growing product area
- Coach and develop a Product Marketing Manager and help define how the function scales over time
- Balance hands-on execution with leadership as the team grows
Connect MetaMask to culture and global markets
- Help ensure MetaMask resonates across diverse global audiences including emerging and high-growth markets
- Stay closely connected to broader fintech crypto and consumer technology trends to inform positioning and GTM strategy
What Were Looking For
Youll bring
- 10 years of experience in Product Marketing Consumer Marketing or related roles
- Proven experience leading product marketing for consumer-facing financial or transactional products
- Demonstrated ability to define strategy independently and execute hands-on when needed
- Strong cross-functional credibility with Product Growth and Engineering teams
- Experience operating in ambiguity and building GTM strategies before the category or playbook is fully defined
Strongly preferred
- Experience at a fintech neobank or consumer platform with embedded financial features
- Exposure to international or emerging markets
- Experience repositioning a product into a broader platform or ecosystem
- Background in customer insights user research or data-informed marketing strategy
Not required
- Prior crypto or web3 experience
(We value strong consumer finance judgment crypto fluency can be learned.)
How Youll Succeed Here
Youre someone who:
- Is equally analytical and creative
- Can make confident decisions with incomplete information
- Understands that trust and clarity are foundational to consumer finance experiences
- Brings executive presence without ego
- Pushes teams forward while remaining deeply collaborative
- Thrives in fast-moving evolving environments
Why Join Consensys
- Help shape the future of consumer finance at global scale
- Work on products that redefine how people interact with and control digital value
- Join a mission-driven deeply technical team building foundational infrastructure for the next era of the internet
- Opportunity to grow into broader leadership as the function scales
Compensation
For US-based candidates the expected base salary range is $146000$215000 USD plus generous bonus (with company performance-based accelerators) equity and benefits. Final compensation will be determined based on experience location and role scope.
Required Experience:
Director
Key Skills
- Crisis Management
- Marketing
- Public Relations
- Fundraising
- Media Relations
- Constant Contact
- Strategic Planning
- Social Media Management
- Team Management
- Public Speaking
- Wordpress
- Writing Skills
About Company
Build next-generation apps, launch blockchain-based financial infrastructure, and access the decentralized web with ConsenSys' Ethereum product suite.
