Global Strategic Insights Lead

Job Description

The Global Strategic Insights Lead informs creative quality assessment brand strategy and positioning recommendations across GMs global markets through end-to-end project leadership advanced data synthesis actionable insights storytelling and continuous cultural trend monitoring and foresight.

They will partner with regional and global GM teams as well as vendor and agency partners around the world to support the Marketing Strategy & Intelligence (MSI) team vision of driving growth through strategic insights building a best-in-class marketing toolset and establishing global marketing best this role they will design and own multi-market project roadmaps shape learning agendas that connect across regions and leverage a variety of tools and data sources to surface insights that scale globally while navigating local market nuance.

They work cross-functionally and collaboratively developing deep expertise in creative quality consumer behavior cultural trend signals and brand health insights to guide global and regional marketing decisions and to enable consistent tracking across markets.

Key Responsibilities

• Lead multi-market insights programs from planning through delivery including the design of solution roadmaps learning agendas and governance for global and regional stakeholders.

• Champion insights storytelling by synthesizing complex data sets across markets into compelling narratives strategic recommendations and leadership-ready presentations that inform global and local marketing decisions.

• Collaborate across research and analytics disciplines globally to deliver integrated points of view (POVs) and performance tracking across Demand Spaces Creative Excellence and Brand Power KPIs ensuring comparability and consistency across markets.

• Apply Ehrenberg-Bass philosophies of brand growth to insights and recommendations guiding global scale strategies while adapting for regional market realities and varying brand maturities.

• Oversee intake and integration of marketing DEI data and insights from internal and agency teams across regions to support inclusive representative and effective creative and media strategies globally.

• Shape and refine workable data sets and data tagging frameworks across markets to enable high-quality insights generation including governance and best practices for regional teams and partners.

• Source and integrate first-party data syndicated data and secondary research across global and regional sources to support robust insights updates and learning agendas.

• Maintain and evolve an inventory of global best practices tools and methodologies including development of training and reference materials that enable regional marketers and agencies to leverage MSI capabilities consistently.

• Build and update a global cultural trend and foresight library synthesizing external trend reports social and cultural listening macro forces and category-specific signals into accessible resources that inform briefs campaign development and long-range planning.

• Act as a strategic thought partner to global and regional marketing media and brand teamsproactively identifying insight gaps surfacing opportunities connecting cultural and macro trends to business questions and influencing near-term and long-range decisions grounded in data and foresight.

Requirements

• 5 years of experience in marketing strategy consumer insights or brand tracking ideally in multi-market or global contexts (e.g. supporting multiple regions markets or global brands).

• High acumen for learning and using a variety of data tools dashboards and data visualization techniques with a track record of turning complex data into clear action-oriented stories for senior stakeholders.

• Excellent collaboration skills with cross-functional internal teams agencies and vendors across multiple regions and time zones; proven ability to influence without direct authority.

• A consumer-centric results-driven mindset with a career progression that reflects increasing responsibility scope and leadership in insights or strategy roles.

• Demonstrated ability to work proactively and independently leading multi-stream multi-market projects while partnering effectively with team leads and senior stakeholders.

• Highly organized and process-oriented with proven capability to prioritize and manage multiple high-priority global initiatives and deadlines.

• Comfortable establishing and enabling new processes ways of working and best practices across teams and regions including change management and adoption support.

• Experience working with or in global organizations and navigating cultural nuances local market dynamics and different levels of data maturity across regions with demonstrated strength in monitoring cultural trends emerging behaviors and macro forces to inform forward-looking marketing strategies.

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About GM

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